ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

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2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

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From the 6th Annual Shorty Awards

DiGiorno: #DiGiorNOYOUDIDNT

Entered in Hashtag on Twitter

About this entry

DiGiorno wanted to extend their reach to new audiences and be part of the football conversation throughout the NFL season without a large media spend or sponsorship. So we took that objective, thought about where guys were getting together to really follow and participate in the NLF season, and we recommended Fantasy Football as a smart place to "play". And then we came to the insight that men LOVE to talk smack if they are in a Fantasy league. So we took to Twitter and started to help people smack talk with a vengeance. All of which lived under a magical little hashtag called #DiGiorNOYOUDIDNT.Client: Um…is there anyway the hashtag for the Smack Talk campaign could feature the brand's name in it? Agency: Under normal circumstances…no. Hashtags with brand names in them don't really get the love. However…this one time…we managed to capture a unicorn for you. And that unicorn's name is…#DiGiorNOYOUDIDNT.

Why does this entry deserve to win?

Twitter (some of our favorite football smacks): http://tackk.com/7e8ntp Complete search results for #DiGiorNOYOUDIDNT: http://goo.gl/F2IrXK

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