THE shorty awards entry period is now closed. finalists will be announced in march.

13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications.

From the 6th Annual Shorty Awards


Entered in Hashtag on Twitter

About this entry

DiGiorno wanted to extend their reach to new audiences and be part of the football conversation throughout the NFL season without a large media spend or sponsorship. So we took that objective, thought about where guys were getting together to really follow and participate in the NLF season, and we recommended Fantasy Football as a smart place to "play". And then we came to the insight that men LOVE to talk smack if they are in a Fantasy league. So we took to Twitter and started to help people smack talk with a vengeance. All of which lived under a magical little hashtag called #DiGiorNOYOUDIDNT.Client: Um…is there anyway the hashtag for the Smack Talk campaign could feature the brand's name in it? Agency: Under normal circumstances…no. Hashtags with brand names in them don't really get the love. However…this one time…we managed to capture a unicorn for you. And that unicorn's name is…#DiGiorNOYOUDIDNT.

Why does this entry deserve to win?

Twitter (some of our favorite football smacks): Complete search results for #DiGiorNOYOUDIDNT:


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Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

shorty awards finalists will be announced in mid-march!