THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

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From the 7th Annual Shorty Awards Best in Food & Beverage

This awards honors the best use of social media in a marketing campaign by a food and beverage brand. Campaign objectives may include the launch of a new beverage, the opening of a restaurant, the promotion of a sustainable food brand and more.

Click here to see the previous winner and nominees.


For alcoholic beverages, please see our category for Wine, Beer & Spirits.

Nominees

winner
Arby’s™ Pop Culture Hat Trick
ADWEEK said it best, "Arby's Slayed the Grammys with This Tweet About Pharrell's Hat."In early 2014…
Blue Bunny Shake Week
Discovery Channel's Shark Week has been an annual cluster of programming in July or August since 19…
Burger King "Chicken Fries are Back"
Burger King had pioneered fast food customization with its "Have it Your Way" slogan, but in early …
finalist
Carla Hall, Kickstarter
"Hootie hoo!" Shorty Award judges! When Carla Hall, co-host of ABC's The Chew, former Top Chef fina…
finalist
Cheetos Bag of Bones
Every Halloween, Americans spend about $2 billion on candy. And Cheetos wanted in on that action. W…
DDTyme
Dunkin' Donuts wanted to create a coffee promotion to reach Millennials. We added Julian Edelman of…
Denny's
Over the past year, we've made a push to attract millennials and Gen Xers online and in the social …
Frank’s RedHot Lovers Unite: We Put That $#!t on Everything
PurposeFrank's RedHot, a leading hot sauce brand known mostly in the Northeast and Midwest, lacked …
Getting Try-Curious with Butterfinger Cups
No major candy brand had ever directly taken on Reese's with their own peanut butter cup. With a wi…
Hain Celestial’s Tyson’s Pro Tips®
The Hain Celestial Group, Inc. a leading organic and natural products company providing consumers w…
finalist
Hebrew National Scores a Touchdown with NFL: National Franks League
Edelman was recently tasked with driving awareness and demand for Hebrew National hot dogs durin…
Horizon Organic Goes Back To School
The objective of the Horizon Organic Back To School Campaign was to drive trial and awareness of ne…
Keurig #BrewTunes
In 2014, Keurig launched the Keurig 2.0 – a state-of-the-art brewer with even more flavors and opti…
Launch of Summer Ice Pop
Tic Tac® wanted its launch of the new Summer Ice Pop flavor to resonate with its Millennial target …
Mission Apolo: Built With Chocolate Milk
After decades of a steady decline in milk consumption, published research identified a new usage oc…
Nestlé Fitness Bra Cam
Nestle Fitness cereal asked us to find a way to remind and inspire women around the world to check …
Now You're Cooking - Everyday
'Now You're Cooking - Everyday' was a 3-day live stream cooking event, hosted on Tumblr, created to…
Nutella & Social Media: A Perfect Pairing
Nutella: Social Experience Lots of people know Nutella, but not many know it isn't just for toast…
Papa John’s Custom NFL Team Pizzas
Objective: Showcase the partnership between Papa John's and the NFL in a unique way and launch the …
Peperami World Cup
Pepsi Max Break the Ice on Snapchat
Share It Forward with Coca-Cola at Walmart
While Millennials represent a key advertising target for Coca-Cola, the company brand messaging at …
Small Batch Beer Co. Integrated Campaign
Small Batch Beer Company had a vision to brew unique and creative beers using only a one-barrel sys…
Small Batch Beer Co. Website Redesign
All too often bar and restaurant websites are just static menus in digital form. Brew pubs list …
Starbucks Pumpkin Spice Latte Fall 2014
In 2003, Starbucks' Pumpkin Spice Latte (affectionately known as PSL) emerged on the scene and quic…
Stirring Up Love "Outside the Cup"
Love may be a many-splendored thing, but when it comes to professing it with panache on Valentine's…
Summer of Baja
Following its birth as an exclusive Taco Bell flavor in 2004, Mountain Dew Baja Blast quickly becam…
The Few & Far Between: Tales of Mischief, Revelry and Whiskey
OBJECTIVEJack Daniel's (JDTW) attraction was softening amongst LDA-29 occasional drinkers. It's not…
Twin Pickings #BetterTogether
Jacob's Creek Twin Pickings was launched in 2013 to recruit our future generation of wine drinkers…
Unexpected Moments Inspire an #OpenUp Movement
In the Arab world, expectations are something we live with every day. We're expected to be engineer…
finalist
Wake Up & Smell The Bacon
Americans have been waking up to the scent and sizzle of Oscar Mayer bacon for over 100 years. H…