THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series

From the 7th Annual Shorty Awards Best in Food & Beverage

This awards honors the best use of social media in a marketing campaign by a food and beverage brand. Campaign objectives may include the launch of a new beverage, the opening of a restaurant, the promotion of a sustainable food brand and more.

Click here to see the previous winner and nominees.

For alcoholic beverages, please see our category for Wine, Beer & Spirits.

Winner

Food & Beverage
winner
Arby’s™ Pop Culture Hat Trick
ADWEEK said it best, "Arby's Slayed the Grammys with This Tweet About Pharrell's Hat."In early 2014…

Finalists

Food & Beverage
finalist
Carla Hall, Kickstarter
"Hootie hoo!" Shorty Award judges! When Carla Hall, co-host of ABC's The Chew, former Top Chef fina…
Food & Beverage
finalist
Cheetos Bag of Bones
Every Halloween, Americans spend about $2 billion on candy. And Cheetos wanted in on that action. W…
Food & Beverage
finalist
Hebrew National Scores a Touchdown with NFL: National Franks League
Edelman was recently tasked with driving awareness and demand for Hebrew National hot dogs durin…
Food & Beverage
finalist
Wake Up & Smell The Bacon
Americans have been waking up to the scent and sizzle of Oscar Mayer bacon for over 100 years. H…

Nominees

Food & Beverage
Blue Bunny Shake Week
Discovery Channel's Shark Week has been an annual cluster of programming in July or August since 19…
Food & Beverage
Burger King "Chicken Fries are Back"
Burger King had pioneered fast food customization with its "Have it Your Way" slogan, but in early …
Food & Beverage
DDTyme
Dunkin' Donuts wanted to create a coffee promotion to reach Millennials. We added Julian Edelman of…
Food & Beverage
Denny's
Over the past year, we've made a push to attract millennials and Gen Xers online and in the social …
Food & Beverage
Frank’s RedHot Lovers Unite: We Put That $#!t on Everything
PurposeFrank's RedHot, a leading hot sauce brand known mostly in the Northeast and Midwest, lacked …
Food & Beverage
Getting Try-Curious with Butterfinger Cups
No major candy brand had ever directly taken on Reese's with their own peanut butter cup. With a wi…
Food & Beverage
Hain Celestial’s Tyson’s Pro Tips®
The Hain Celestial Group, Inc. a leading organic and natural products company providing consumers w…
Food & Beverage
Horizon Organic Goes Back To School
The objective of the Horizon Organic Back To School Campaign was to drive trial and awareness of ne…
Food & Beverage
Keurig #BrewTunes
In 2014, Keurig launched the Keurig 2.0 – a state-of-the-art brewer with even more flavors and opti…
Food & Beverage
Launch of Summer Ice Pop
Tic Tac® wanted its launch of the new Summer Ice Pop flavor to resonate with its Millennial target …
Food & Beverage
Mission Apolo: Built With Chocolate Milk
After decades of a steady decline in milk consumption, published research identified a new usage oc…
Food & Beverage
Nestlé Fitness Bra Cam
Nestle Fitness cereal asked us to find a way to remind and inspire women around the world to check …
Food & Beverage
Now You're Cooking - Everyday
'Now You're Cooking - Everyday' was a 3-day live stream cooking event, hosted on Tumblr, created to…
Food & Beverage
Nutella & Social Media: A Perfect Pairing
Nutella: Social Experience Lots of people know Nutella, but not many know it isn't just for toast…
Food & Beverage
Papa John’s Custom NFL Team Pizzas
Objective: Showcase the partnership between Papa John's and the NFL in a unique way and launch the …
Food & Beverage
Peperami World Cup
Food & Beverage
Pepsi Max Break the Ice on Snapchat
Food & Beverage
Share It Forward with Coca-Cola at Walmart
While Millennials represent a key advertising target for Coca-Cola, the company brand messaging at …
Food & Beverage
Small Batch Beer Co. Integrated Campaign
Small Batch Beer Company had a vision to brew unique and creative beers using only a one-barrel sys…
Food & Beverage
Small Batch Beer Co. Website Redesign
All too often bar and restaurant websites are just static menus in digital form. Brew pubs list …
Food & Beverage
Starbucks Pumpkin Spice Latte Fall 2014
In 2003, Starbucks' Pumpkin Spice Latte (affectionately known as PSL) emerged on the scene and quic…
Food & Beverage
Stirring Up Love "Outside the Cup"
Love may be a many-splendored thing, but when it comes to professing it with panache on Valentine's…
Food & Beverage
Summer of Baja
Following its birth as an exclusive Taco Bell flavor in 2004, Mountain Dew Baja Blast quickly becam…
Food & Beverage
The Few & Far Between: Tales of Mischief, Revelry and Whiskey
OBJECTIVEJack Daniel's (JDTW) attraction was softening amongst LDA-29 occasional drinkers. It's not…
Food & Beverage
Twin Pickings #BetterTogether
Jacob's Creek Twin Pickings was launched in 2013 to recruit our future generation of wine drinkers…
Food & Beverage
Unexpected Moments Inspire an #OpenUp Movement
In the Arab world, expectations are something we live with every day. We're expected to be engineer…