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Enter the 14th Annual Shorty Awards

The Shorty Awards honor the best of social media and digital. See categories below. The regular entry deadline is on February 10th, 2022.

Campaign

Global Campaign Integrated Campaign Local Campaign Mobile Campaign Multi-Platform Campaign Social Good Campaign

Single Platform

Clubhouse NEW! Discord NEW! Emerging Platform Facebook Facebook Messenger Instagram LinkedIn Pinterest Reddit Snapchat TikTok Triller NEW! Tumblr NEW! Twitch NEW! Twitter WeChat Weibo WhatsApp YouTube

Overall Presence

Clubhouse NEW! Discord NEW! Emerging Platform NEW! Facebook Facebook Messenger NEW! Instagram LinkedIn NEW! Multi-Platform NEW! Pinterest NEW! Reddit NEW! Snapchat TikTok Triller NEW! Tumblr NEW! Twitch NEW! Twitter WeChat NEW! Weibo NEW! WhatsApp NEW! YouTube

Influencer & Celebrity Brand Partnership

Emerging Platform NEW! Facebook Instagram Multi-Platform Snapchat TikTok Twitter YouTube

Design

Animation Art Direction Brand Identity Brand Redesign Graphic Art Images UX/UI Visual Effects NEW!

Video

360 Video Augmented Reality Comedy Video Instructional Video Live Event Coverage Live Video Long Form Video Medium-Length Video Short Form Video Stories NEW! Vertical Video NEW! Video Ad Virtual Reality

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Family and Parenting Financial Services Fitness, Health, & Wellness Food & Beverage Games Government & Politics Hospitality Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Content and Media

Audio Clips NEW! Blogs NEW! Branded Content Branded Podcast Branded Series Clapback NEW! Contest or Promotion Data Visualization Emojis Filter/Lens GIFs Hashtag Meme Native Advertising Newsletters NEW! Podcast Podcast Mini Series Polls & Surveys Single Post or Activation NEW! Stickers NEW! User-Generated Content Voice NEW!

Strategy & Engagement

Artificial Intelligence Call to Action Chatbots Community Management Creative Use of Technology Customer Service Employee Engagement NEW! Fundraising NEW! Gamification Geo-Targeting NEW! Globalization NEW! Humor Insights & Trends NEW! Integration with Live Television Large Media Buying Strategy LGBTQ Community Engagement Localization Media Buying Strategy on a Shoe-String Micro-Influencer Strategy Mid-Range Media Buying Strategy Multicultural Community Engagement Music & Dance Organic Promotion Paid & Amplification NEW! Physical and Digital Convergence Public Service Announcement Real Time Media Buy Real Time Response Shopping NEW! Storytelling Takeovers NEW!

Virtual

Digital Pivot Immersive Online Event/Activation Remote Production

Shorty Awards Entries

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Your search returned 142 entries

Digital Pivot, Sports & Fitness, Integration with Live Television
winner
gold
audience
‘Tap to Cheer’ for WNBA & NBA
From the powerful cheers in the arenas to the tense at-home watch parties, basketball fans go above and beyond to show their support for their favorite teams each season. However, this year, due to the global pandemic, we experienced a season unlike any other in basketball histo…
Video Pre-Roll
winner
audience
“Spray the Dull Away”
Once the #1 brand in tire and wheel cleaning, Black Magic was facing a multi-year sales decline, even as the rest of the category was growing. It wasn’t an awareness problem: Research revealed that more category buyers knew, but rejected Black Magic than any other brand. With co…
Insurance, Spokesperson
winner
audience
(Re)Introducing Jake...from State Farm
Our brand objective was to ultimately drive consideration of State Farm with non-customer Millennials (23-39) through top-of-mind awareness. The problem we faced was that Millennials saw State Farm as an old-fashioned brand for their parents, not for them. To change perceptio…
Instagram Presence
winner
@WandaVision – Interactive Instagram Account
The unique, time-bending premise of WandaVision has its characters and viewers constantly questioning reality. The series’s Instagram account took a similar approach by presenting a seamless profile grid, with hidden, archived posts timed to campaign beats embedded in the art’s …
Multicultural Community Engagement, Online Event/Activation, Facebook, Facebook Live
winner
gold
silver
#BuyBlack Friday Show
Small businesses are the heartbeat of our communities and many are facing an economic crisis, due to the pandemic. Black-owned businesses have been disproportionately affected, closing at 2X the rate of non-diverse businesses due to COVID-19. So, we wanted to redistribute foc…
Organic Promotion, Social Good Campaign, Spokesperson, LinkedIn
winner
#NotDone
In 2020, which marked the 100th anniversary of women winning the right to vote, Verizon launched the Future Fund, a $5M commitment to support emerging female talent across entertainment and technology. Our goal is to demonstrate Verizon’s commitment to advancing gender equality …
Entertainment, Animations, Music & Dance, TikTok, User-Generated Content
winner
#SavageChallenge
Megan Thee Stallion’s “Savage” was released March 6, 2020, alongside her Suga EP and quickly became the fan-favorite. That same day, Megan posted a TikTok of herself sporting different outfits that reflected “Savage”’s punchy chorus, “Classy, Bougie, Ratchet.” Initially, the pla…
Non-Profit, Social Good Campaign
winner
audience
#StopHateForProfit
"Stop Hate For Profit" had a simple goal: send a message that Facebook must stop valuing profits over racism, antisemitism and all forms of hate. The campaign was a response to Facebook’s long history of allowing racist, violent, antisemitic, and verifiably false content to run …
Images
winner
#VictoryPages: WWII Stills In Motion
In 2019, the last Soviet war correspondent who shot World War II on film died. Great frontline cameramen are leaving, but their work has gone down in history forever. Through the lense of their photo and movie cameras, we can see the events today the way they saw them then. D…
Twitter Partnership, Twitter
winner
#WatchWithTheAcademy
In an effort to bring filmmakers and fans together during the pandemic, the Academy began "Watch with the Academy" - a series of Twitter watch parties where the cast and crew of each film live tweeted comments and stories from the making of the film. #WatchWithTheAcademy
Localization
winner
2020 MTV EMA
The MTV EMA is the premiere award show for global music – engaging fans from around the world, across genres and cultures. The MTV EMA brings music fans a unique, multi-platform experience across MTV’s global network in nearly 180 countries and 413 million homes throughout the w…
Online Community, Facebook
winner
AARP: Helping the 50+ Community Navigate COVID-19
In March 2020, the United States was plunged into the COVID-19 pandemic. As a society, we were dealing with something we’d never faced before; there was little information and a lot of fear. As the situation unfolded, it became evident that older adults are the most at-risk for …
Media Buying Strategy-Large, Real Time Media Buy
winner
ADT's Brand Media Strategy Secures #7 Spot On Top Shared Brands List in 2020
As stay-at-home orders went into effect, it was evident in early 2020 that social media usage was changing before our eyes. ADT saw this shift early on and quickly pivoted both our content and media strategy with a new relevant and real-time campaign, Safe at Home.   While…
Facebook Messenger
winner
audience
American Music Awards (AMAs) Messenger Room Meet and Greet with Megan Thee Stallion
The American Music Awards (AMAs) is the world’s largest fan voted award show and each year brings fans and artists closer together. For the 2020 show, AMAs partnered with Facebook’s Messenger Rooms to unite fans and artists in a meaningful way during a year without concerts or I…
TikTok Partnership
winner
Arby's Missing Menu Meal
Arby's is always on the lookout for buzzworthy opportunities to spark conversation and drive positive brand sentiment––and we know that TikTok is a perfect channel to stand out as a brand by appealing to a younger and more digitally-engaged audience. So, when a Gen Z TikTok user…
Immersive
winner
audience
Art Is Revolution
2020 was an unprecedented year across the board - from a global pandemic to civil unrest, which led to an increased focus on racial equality and equity across the country. With in-person gatherings limited and cultural institutions shuttered, Verizon Media, RYOT and All Black Cr…
Game Apps
winner
Bad Hair - "Keep It Together" 8-bit game
In this horror satire set in 1989, Bad Hair follows an ambitious woman who gets a weave in order to succeed in the image-obsessed world of music TV. However, her career comes at a cost when she realizes that her new hair may have a mind of its own.  Embracing the retro vibes of …
Travel & Tourism
winner
Be Kind, Rewind: A Sleepover at the World’s Last Blockbuster
YouTube
winner
Beats by Dr. Dre — You Love Me
Founded in 2006, Beats by Dr. Dre quickly became the world’s most popular headphones brand by partnering with celebrity endorsers. But by 2020, the brand’s playbook needed to adapt to connect with Gen Z audiences, a majority of whom reported that the Black Lives Matter movement …
Hashtag
winner
audience
Best of Use Hastag / #kalpunutmaz
As quite a popular habit in Turkey, people likes to make a conversation on second screen about TV shows during broadcast. The different hashtags determined for each episode to bind the conversations together. As we do it permanently for the series Sen Çal Kapımı, broadcasted on …
Government & Politics, Emerging Platform
winner
audience
Biden Island
On the cusp of the 2020 Presidential Election, Joe Biden needed to mobilize voters across the country and raise the stakes in driving voter awareness to his campaign. But in the name of public safety during a global pandemic, there was no way of canvassing, holding rallies, or d…
Sports, Sports & Fitness
winner
Bleacher Report Social: Connectivity and Impact
Sports have always been a connective tissue in our culture, even in the worst of circumstances. 2020 was no different. In a year that upended everything around us - Bleacher Report, a division of Turner Sports - focused on the connections fans share for teams, leagues, and at…
Television
winner
Blood and Water: Social Campaign
Nosipho Dumisa’s Blood and Water had everything a YA fan could want: a vibrant world full of  melodrama and intrigue, a soundtrack that felt like it came from the future, and a young, diverse cast eager to make their mark. What it needed, however, was visibility - with no establ…
Sports, Wine, Beer & Spirits, Real Time Response
winner
Budweiser Messi 644
Own the conversation around Lionel Messi’s record-breaking 644 goals scored for a single club to strengthen the brand’s association within Global Football (soccer).
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