THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign NEW! Campaign by Diverse-Owned Businesses NEW! Global Campaign Integrated Campaign Launch Campaign NEW! Local Campaign Mobile Campaign Multi-Platform Campaign Rebrand Campaign NEW! Regional Campaign NEW! Social Good Campaign

Content and Media

Blog & Micro-blog Branded Content Branded Series Clapback Contest or Promotion Data Visualization Email NEW! Emojis Filter/Lens Hashtag Meme & GIFs NEW! Micro-site NEW! Native Advertising Single Post or Activation User-Generated Content Voice

Design

Animation Art Direction Brand Identity Brand Redesign Graphic Art Images Sound NEW! UX/UI Visual Effects

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Family and Parenting Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Emerging Platform Partnership Facebook Partnership Instagram Partnership Multi-Platform Partnership TikTok Partnership Twitter Patnership YouTube Partnership

Metaverse

Artificial Intelligence Extended Reality NEW! Immersive Interactive Content NEW! NFTs NEW!

Overall Presence

Facebook Presence Instagram Presence Instant Message Presence NEW! LinkedIn Presence Multi-Platform Presence Other Platform Presence NEW! TikTok Presence Twitter Presence YouTube Presence

Single Platform

Facebook Instagram LinkedIn Other Platform NEW! TikTok Twitter YouTube

Strategy & Engagement

Brand Partnership NEW! Call to Action Chatbots Community Management Creative Use of Technology Customer Service Earned Media NEW! Employee Engagement Event & Experiential NEW! Fundraising Gamification Globalization Humor Innovative Media Buying Strategy NEW! Insights & Trends Integration with Live Television LGBTQ Community Engagement Localization Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring NEW! Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response Search NEW! Shopping Storytelling Takeovers

Podcast

Art & Culture Podcast NEW! Branded Podcast Comedy Podcast NEW! News & Politics Podcast NEW! Other Podcast Genres NEW! Podcast Mini Series Science & Technology Podcast NEW! Sports & Health Podcast NEW! True Crime & Documentary Podcast NEW!

Video

360 Video Animal Video NEW! Comedy Video Dance Video NEW! Featurette or Behind The Scenes Video NEW! Instructional Video Live Event Coverage Live Video Long Form Video Medium-Length Video Product Feature Video NEW! Short Form Video Stories Unboxing Video NEW! Vertical Video Video Ad Video Series NEW!

Shorty Awards Entries

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Your search returned 138 entries

Digital Pivot, Sports & Fitness, Integration with Live Television
winner
gold honor
audience honor
‘Tap to Cheer’ for WNBA & NBA
From the powerful cheers in the arenas to the tense at-home watch parties, basketball fans go above…
Video Pre-Roll
winner
audience honor
“Spray the Dull Away”
Once the #1 brand in tire and wheel cleaning, Black Magic was facing a multi-year sales decline, ev…
Insurance, Spokesperson
winner
audience honor
(Re)Introducing Jake...from State Farm
Our brand objective was to ultimately drive consideration of State Farm with non-customer Millennia…
Instagram Presence
winner
@WandaVision – Interactive Instagram Account
The unique, time-bending premise of WandaVision has its characters and viewers constantly questioni…
Multicultural Community Engagement, Online Event/Activation, Facebook, Facebook Live
winner
gold honor
silver honor
#BuyBlack Friday Show
Small businesses are the heartbeat of our communities and many are facing an economic crisis, due t…
Organic Promotion, Social Good Campaign, Spokesperson, LinkedIn
winner
#NotDone
In 2020, which marked the 100th anniversary of women winning the right to vote, Verizon launched th…
Entertainment, Animations, Music & Dance, TikTok, User-Generated Content
winner
#SavageChallenge
Megan Thee Stallion’s “Savage” was released March 6, 2020, alongside her Suga EP and quickly became…
Non-Profit, Social Good Campaign
winner
audience honor
#StopHateForProfit
"Stop Hate For Profit" had a simple goal: send a message that Facebook must stop valuing profits ov…
Twitter Partnership, Twitter
winner
#WatchWithTheAcademy
In an effort to bring filmmakers and fans together during the pandemic, the Academy began "Watch wi…
Localization
winner
2020 MTV EMA
The MTV EMA is the premiere award show for global music – engaging fans from around the world, acro…
Online Community, Facebook
winner
AARP: Helping the 50+ Community Navigate COVID-19
In March 2020, the United States was plunged into the COVID-19 pandemic. As a society, we were deal…
Media Buying Strategy-Large, Real Time Media Buy
winner
ADT's Brand Media Strategy Secures #7 Spot On Top Shared Brands List in 2020
As stay-at-home orders went into effect, it was evident in early 2020 that social media usage was c…
Facebook Messenger
winner
audience honor
American Music Awards (AMAs) Messenger Room Meet and Greet with Megan Thee Stallion
The American Music Awards (AMAs) is the world’s largest fan voted award show and each year brings f…
TikTok Partnership
winner
Arby's Missing Menu Meal
Arby's is always on the lookout for buzzworthy opportunities to spark conversation and drive positi…
Immersive
winner
audience honor
Art Is Revolution
2020 was an unprecedented year across the board - from a global pandemic to civil unrest, which led…
Game Apps
winner
Bad Hair - "Keep It Together" 8-bit game
In this horror satire set in 1989, Bad Hair follows an ambitious woman who gets a weave in order to…
Travel & Tourism
winner
Be Kind, Rewind: A Sleepover at the World’s Last Blockbuster
YouTube
winner
Beats by Dr. Dre — You Love Me
Founded in 2006, Beats by Dr. Dre quickly became the world’s most popular headphones brand by partn…
Hashtag
winner
audience honor
Best of Use Hastag / #kalpunutmaz
As quite a popular habit in Turkey, people likes to make a conversation on second screen about TV s…
Government & Politics, Emerging Platform
winner
audience honor
Biden Island
On the cusp of the 2020 Presidential Election, Joe Biden needed to mobilize voters across the count…
Sports, Sports & Fitness
winner
Bleacher Report Social: Connectivity and Impact
Sports have always been a connective tissue in our culture, even in the worst of circumstances. 202…
Television
winner
Blood and Water: Social Campaign
Nosipho Dumisa’s Blood and Water had everything a YA fan could want: a vibrant world full of  melod…
Sports, Wine, Beer & Spirits, Real Time Response
winner
Budweiser Messi 644
Own the conversation around Lionel Messi’s record-breaking 644 goals scored for a single club to st…
Food & Beverage, Micro-Influencer Strategy
winner
BudXMiami
Transform Budweiser’s experiential platform - BudX - at Super Bowl 54 into a truly global moment th…
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