ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

Shorty Awards Entries

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Your search returned 142 entries

Digital Pivot, Sports & Fitness, Integration with Live Television
winner
gold
audience
‘Tap to Cheer’ for WNBA & NBA
From the powerful cheers in the arenas to the tense at-home watch parties, basketball fans go above and beyond to show their support for their favorite teams each season. However, this year, due to the global pandemic, we experienced a season unlike any other in basketball histo…
Video Pre-Roll
winner
audience
“Spray the Dull Away”
Once the #1 brand in tire and wheel cleaning, Black Magic was facing a multi-year sales decline, even as the rest of the category was growing. It wasn’t an awareness problem: Research revealed that more category buyers knew, but rejected Black Magic than any other brand. With co…
Insurance, Spokesperson
winner
audience
(Re)Introducing Jake...from State Farm
Our brand objective was to ultimately drive consideration of State Farm with non-customer Millennials (23-39) through top-of-mind awareness. The problem we faced was that Millennials saw State Farm as an old-fashioned brand for their parents, not for them. To change perceptio…
Instagram Presence
winner
@WandaVision – Interactive Instagram Account
The unique, time-bending premise of WandaVision has its characters and viewers constantly questioning reality. The series’s Instagram account took a similar approach by presenting a seamless profile grid, with hidden, archived posts timed to campaign beats embedded in the art’s …
Multicultural Community Engagement, Online Event/Activation, Facebook, Facebook Live
winner
gold
silver
#BuyBlack Friday Show
Small businesses are the heartbeat of our communities and many are facing an economic crisis, due to the pandemic. Black-owned businesses have been disproportionately affected, closing at 2X the rate of non-diverse businesses due to COVID-19. So, we wanted to redistribute foc…
Organic Promotion, Social Good Campaign, Spokesperson, LinkedIn
winner
#NotDone
In 2020, which marked the 100th anniversary of women winning the right to vote, Verizon launched the Future Fund, a $5M commitment to support emerging female talent across entertainment and technology. Our goal is to demonstrate Verizon’s commitment to advancing gender equality …
Entertainment, Animations, Music & Dance, TikTok, User-Generated Content
winner
#SavageChallenge
Megan Thee Stallion’s “Savage” was released March 6, 2020, alongside her Suga EP and quickly became the fan-favorite. That same day, Megan posted a TikTok of herself sporting different outfits that reflected “Savage”’s punchy chorus, “Classy, Bougie, Ratchet.” Initially, the pla…
Non-Profit, Social Good Campaign
winner
audience
#StopHateForProfit
"Stop Hate For Profit" had a simple goal: send a message that Facebook must stop valuing profits over racism, antisemitism and all forms of hate. The campaign was a response to Facebook’s long history of allowing racist, violent, antisemitic, and verifiably false content to run …
Images
winner
#VictoryPages: WWII Stills In Motion
In 2019, the last Soviet war correspondent who shot World War II on film died. Great frontline cameramen are leaving, but their work has gone down in history forever. Through the lense of their photo and movie cameras, we can see the events today the way they saw them then. D…
Twitter Partnership, Twitter
winner
#WatchWithTheAcademy
In an effort to bring filmmakers and fans together during the pandemic, the Academy began "Watch with the Academy" - a series of Twitter watch parties where the cast and crew of each film live tweeted comments and stories from the making of the film. #WatchWithTheAcademy
Localization
winner
2020 MTV EMA
The MTV EMA is the premiere award show for global music – engaging fans from around the world, across genres and cultures. The MTV EMA brings music fans a unique, multi-platform experience across MTV’s global network in nearly 180 countries and 413 million homes throughout the w…
Online Community, Facebook
winner
AARP: Helping the 50+ Community Navigate COVID-19
In March 2020, the United States was plunged into the COVID-19 pandemic. As a society, we were dealing with something we’d never faced before; there was little information and a lot of fear. As the situation unfolded, it became evident that older adults are the most at-risk for …
Media Buying Strategy-Large, Real Time Media Buy
winner
ADT's Brand Media Strategy Secures #7 Spot On Top Shared Brands List in 2020
As stay-at-home orders went into effect, it was evident in early 2020 that social media usage was changing before our eyes. ADT saw this shift early on and quickly pivoted both our content and media strategy with a new relevant and real-time campaign, Safe at Home.   While…
Facebook Messenger
winner
audience
American Music Awards (AMAs) Messenger Room Meet and Greet with Megan Thee Stallion
The American Music Awards (AMAs) is the world’s largest fan voted award show and each year brings fans and artists closer together. For the 2020 show, AMAs partnered with Facebook’s Messenger Rooms to unite fans and artists in a meaningful way during a year without concerts or I…
TikTok Partnership
winner
Arby's Missing Menu Meal
Arby's is always on the lookout for buzzworthy opportunities to spark conversation and drive positive brand sentiment––and we know that TikTok is a perfect channel to stand out as a brand by appealing to a younger and more digitally-engaged audience. So, when a Gen Z TikTok user…
Immersive
winner
audience
Art Is Revolution
2020 was an unprecedented year across the board - from a global pandemic to civil unrest, which led to an increased focus on racial equality and equity across the country. With in-person gatherings limited and cultural institutions shuttered, Verizon Media, RYOT and All Black Cr…
Game Apps
winner
Bad Hair - "Keep It Together" 8-bit game
In this horror satire set in 1989, Bad Hair follows an ambitious woman who gets a weave in order to succeed in the image-obsessed world of music TV. However, her career comes at a cost when she realizes that her new hair may have a mind of its own.  Embracing the retro vibes of …
Travel & Tourism
winner
Be Kind, Rewind: A Sleepover at the World’s Last Blockbuster
YouTube
winner
Beats by Dr. Dre — You Love Me
Founded in 2006, Beats by Dr. Dre quickly became the world’s most popular headphones brand by partnering with celebrity endorsers. But by 2020, the brand’s playbook needed to adapt to connect with Gen Z audiences, a majority of whom reported that the Black Lives Matter movement …
Hashtag
winner
audience
Best of Use Hastag / #kalpunutmaz
As quite a popular habit in Turkey, people likes to make a conversation on second screen about TV shows during broadcast. The different hashtags determined for each episode to bind the conversations together. As we do it permanently for the series Sen Çal Kapımı, broadcasted on …
Government & Politics, Emerging Platform
winner
audience
Biden Island
On the cusp of the 2020 Presidential Election, Joe Biden needed to mobilize voters across the country and raise the stakes in driving voter awareness to his campaign. But in the name of public safety during a global pandemic, there was no way of canvassing, holding rallies, or d…
Sports, Sports & Fitness
winner
Bleacher Report Social: Connectivity and Impact
Sports have always been a connective tissue in our culture, even in the worst of circumstances. 2020 was no different. In a year that upended everything around us - Bleacher Report, a division of Turner Sports - focused on the connections fans share for teams, leagues, and at…
Television
winner
Blood and Water: Social Campaign
Nosipho Dumisa’s Blood and Water had everything a YA fan could want: a vibrant world full of  melodrama and intrigue, a soundtrack that felt like it came from the future, and a young, diverse cast eager to make their mark. What it needed, however, was visibility - with no establ…
Sports, Wine, Beer & Spirits, Real Time Response
winner
Budweiser Messi 644
Own the conversation around Lionel Messi’s record-breaking 644 goals scored for a single club to strengthen the brand’s association within Global Football (soccer).
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