13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications.

Best Large Media Buying Strategy

This award honors campaigns with the most impressive large media buying strategies across platforms including social, mobile and video. Programmatic strategies are eligible for this award. Budget must be $50,000 or more to qualify.

See previous winners and honorees here.
ADT's Brand Media Strategy Secures #7 Spot On Top Shared Brands List in 2020
As stay-at-home orders went into effect, it was evident in early 2020 that social media usage was changing before our eyes. ADT saw this shift early on and quickly pivoted both our content and media strategy with a new relevant and real-time campaign, Safe at Home.   While the overall strategy of Safe at Home media evolved quickly during the first few…
Cynosure Consumer Project
We partnered with Cynosure to provide comprehensive media, creative, and analytics services to support the consumer launch of their product; Potenza™. Potenza is a radiofrequency microneedling system that provides customized treatments based on consumers’ specific skincare needs. Our objectives fell into a full tactical funnel of: Building initial …
The Home Depot Rental Regional Strategy
In partnership with The Home Depot Rental, Brunner aligned on a communications strategy: To increase awareness of the new brand value propositions to acquire new customers and increase ​frequency among existing customers within key markets. To do this, the agency developed three key marketing objectives to drive awareness, consideration, conversion, and loy…
Toyota + VMAS 2020
The Toyota and MTV Video Music Awards partnership was the perfect opportunity to launch the Today’s the Day campaign. Toyota wanted to boost brand appeal and purchase consideration among Millennial, Gen Z, and multicultural audiences. Through ownership of the Maluma and CNCO Remote Performances and the StanCam social opportunity, Toyota utilized on-air, dig…

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

shorty awards finalists will be announced in mid-march!