13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications.

By Campaign
By Design
By Industry
By Overall Presence
Campaign by Platform
Content and Media
Influencer & Celebrity Brand Partnership
Strategy & Engagement
Video by Platform
Video Content
Virtual
Websites & Apps

From the 12th Annual Shorty Awards Best Large Media Buying Strategy

This award honors campaigns with the most impressive large media buying strategies across platforms including social, mobile and video. Programmatic strategies are eligible for this award. Budget must be $50,000 or more to qualify.

See previous winners and honorees here.

Winner

Large Media Buying Strategy
winner
Marzetti Veggie Dips Reminds You to Please #DipResponsibly on Game Day
The consumer trend to healthier snacking has impacted the packaged dip category. While hummus dollar and volume sales increased by 1.5%, the shift had a negative impact on Marzetti Veggie Dips, which are often viewed as a more indulgent snack, with the brand seeing X%* dollar sales and X%* volume loss in 2018. Not only that, but our sales were …

Finalist

Large Media Buying Strategy
finalist
audience
Brand USA "Feel the USA" KOL Campaign
The USA has something for everyone, a claim the country can support through its incredibly diverse offering of activities and experiences. Brand USA, the country’s official destination marketing organization, approached Hylink with the unique challenge of leveraging popular Chinese social media platforms to attract travelers to the United States. …

Nominees

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

shorty awards finalists will be announced in mid-march!