ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

Shorty Awards Entries

Browse entries by Competition
Brands & Orgs Influencers Impact
Additional Filters
Social Good Campaign
'Cuidate y Cuentate'
WHAT: Cuídate y Cuéntate (Take Care and Be Counted) Concert to raise awareness about Latino civic power and participation in the census.  WHEN: Saturday, May 23, 2020, 4 p.m. PDT  WHERE: LATV, IGTV, FB live-stream, YouTube.  WHO: Lupillo Rivera, Ozomatli, Ninel Conde, D…
Digital Pivot, Sports & Fitness, Integration with Live Television
winner
gold
audience
‘Tap to Cheer’ for WNBA & NBA
From the powerful cheers in the arenas to the tense at-home watch parties, basketball fans go above and beyond to show their support for their favorite teams each season. However, this year, due to the global pandemic, we experienced a season unlike any other in basketball histo…
Remote Production
"Acne, Unfiltered": The first-ever real person beauty campaign shot on Zoom
As pioneers in the skin positivity movement, we've always been committed to marketing our innovative, first-to-market skincare products in a transparent and inclusive manner. We live by our founding principle of striving for skin positivity, not in skin perfection. We celebrate …
Instagram Stories
finalist
"Close Looking" Instagram Story Series
During our Museum's period of on-and-off closure throughout the pandemic, our high level objective has been to maintain public engagement with our art colection.  We quickly sought to reinvision our in-gallery guided close looking and sketching group lessons that our School a…
Animations
"Our Code is Open"
Red Hat’s in-house creative agency took on a huge challenge at the start of 2020, something that no external agency or internal team had attempted at the company before - a true global brand campaign. Red Hat has been around for over twenty five years, and is now best known as p…
Home & Decor
finalist
"The Magic of Fire"
When it comes to warming up an outdoor gathering, it’s tough to beat a campfire. We gather in a circle around it while its light and warmth blankets us in comfort and security. Who hasn’t gotten lost staring into the dancing flicker of a wood fire’s flame? No stranger to lightin…
Multi-Platform Campaign
"The Magic of Fire"
When it comes to warming up an outdoor gathering, it’s tough to beat a campfire. We gather in a circle around it while its light and warmth blankets us in comfort and security. Who hasn’t gotten lost staring into the dancing flicker of a wood fire’s flame? No stranger to lightin…
Facebook Video
finalist
"The Magic of Fire"
When it comes to warming up an outdoor gathering, it’s tough to beat a campfire. We gather in a circle around it while its light and warmth blankets us in comfort and security. Who hasn’t gotten lost staring into the dancing flicker of a wood fire’s flame? No stranger to lightin…
Social Activism, PSA
finalist
"Vote Because __________ Depends On It”
In 2020 the United States faced an historic election and we knew that no ordinary get-out-the-vote campaign could do everything we needed it to. The COVID-19 crisis was grinding the country to a halt. Widespread misinformation about voting and mail-in ballots threatened to suppr…
Short Form Video
“Get Out The Vote” Acrylic Nails
Black women are often considered the backbone of the Democratic Party. They are reliable and loyal voters who consistently vote for Democrats up and down the ballot, and whose support can make or break candidates’ chances.  But cycle after cycle, Black women are largely ignor…
Auto
finalist
audience
“Spray the Dull Away”
Once the #1 brand in tire and wheel cleaning, Black Magic was facing a multi-year sales decline, even as the rest of the category was growing. It wasn’t an awareness problem: Research revealed that more category buyers knew, but rejected Black Magic than any other brand. With co…
Humor
“Spray the Dull Away”
Once the #1 brand in tire and wheel cleaning, Black Magic was facing a multi-year sales decline, even as the rest of the category was growing. It wasn’t an awareness problem: Research revealed that more category buyers knew, but rejected Black Magic than any other brand. With co…
Video Pre-Roll
winner
audience
“Spray the Dull Away”
Once the #1 brand in tire and wheel cleaning, Black Magic was facing a multi-year sales decline, even as the rest of the category was growing. It wasn’t an awareness problem: Research revealed that more category buyers knew, but rejected Black Magic than any other brand. With co…
Animations
finalist
“Unknown 9: Awakening” Teaser Trailer at Gamescom 2020
There were two main goals when launching the Unknown 9: Awakening video game CGI teaser trailer at Gamescom 2020. The first was to tease it as a new entry into the Unknown 9 transmedia Storyworld, from the very beginning of the games launch. The teaser trailer highlights Unknown…
Podcast Mini Series
finalist
“Unknown 9: Out of Sight” Scripted Podcast
The goal of Unknown 9: Out of Sight scripted podcast is to expand the transmedia Storyworld of Unknown 9 by telling stories that intertwine and impact plotlines that are taking place simultaneously on various media such as the novels, web series, comic books, and the upcoming AA…
Insurance, Spokesperson
winner
audience
(Re)Introducing Jake...from State Farm
Our brand objective was to ultimately drive consideration of State Farm with non-customer Millennials (23-39) through top-of-mind awareness. The problem we faced was that Millennials saw State Farm as an old-fashioned brand for their parents, not for them. To change perceptio…
Instagram Presence
winner
@WandaVision – Interactive Instagram Account
The unique, time-bending premise of WandaVision has its characters and viewers constantly questioning reality. The series’s Instagram account took a similar approach by presenting a seamless profile grid, with hidden, archived posts timed to campaign beats embedded in the art’s …
Non-Profit, Social Good Campaign
finalist
silver
#911day At Home - Millions Virtually Volunteered During COVID-19
9/11 Day Foundation spent the last 19 years turning this solemn day of remembrance into a day for doing good. Today, 9/11 Day is the country’s official Day of Service—but this year, they had to lead a “day of service” during a global pandemic. To get people to volunteer, while s…
Multi-Platform Campaign
#AbortionIsEssential
The goal of our campaign was to ensure that those who need abortion — a time-sensitive, essential health care procedure — could still receive it. #AbortionIsEssential was initially created as a direct response to Texas Governor Greg Abbott’s attempt to use the Covid pandemic as …
Facebook Partnership
finalist
#Act4Impact Benefit Hosted by Queen Latifah
In 2020, COVID-19 exposed a deep gap in resources and healthcare access within underserved Black and Latino communities, which have been hit hardest by the virus, resulting in substantially higher infection and death rates. Through this first-of-its kind event, our number one go…
TikTok
#ACUpgrade
Build brand awareness and equity for Chinese brand Midea by turning the U.S. launch of their innovative new window air conditioner, Midea U, into a viral social moment. With a small budget and minimal existing social presence, help the brand stand out as much as its unique produ…
Multi-Platform Campaign
#ACUpgrade
Build brand awareness and equity for Chinese brand Midea by turning the U.S. launch of their innovative new window air conditioner, Midea U, into a viral social moment. With a small budget and minimal existing social presence, help the brand stand out as much as its unique produ…
TikTok Partnership
#ACUpgrade
Build brand awareness and equity for Chinese brand Midea by turning the U.S. launch of their innovative new window air conditioner, Midea U, into a viral social moment. With a small budget and minimal existing social presence, help the brand stand out as much as its unique produ…
Spokesperson
#ACUpgrade
Build brand awareness and equity for Chinese brand Midea by turning the U.S. launch of their innovative new window air conditioner, Midea U, into a viral social moment. With a small budget and minimal existing social presence, help the brand stand out as much as its unique produ…
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