ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

Best use of Instagram Stories

This award honors the most effective and creative use of Instagram Stories by a brand, agency, or organization.

See previous winners and honorees here.

Winner

Instagram Stories
winner
audience
Pixar’s Soul - "Tap To Join The Band"
As part of our work with Walt Disney Studios’ international team, we created a suite of social assets for Soul, with the aim of each piece being imaginative and engaging, yet easily localisable for rollout in different territories around the world. One of our favourite pieces from the toolkit was our “Tap to Join the Band” Instagram Story, which i…

Finalists

Instagram Stories
finalist
gold
National Gallery of Art #MuseumFromHome Tours
Conceived in the days preceeding the National Gallery of Art's temporary closure due to the COVID-19 pandemic, the daily #MuseumFromHome tours offered the museum's followers a way to "visit" while the museum was closed due to the COVID-19 pandemic. Launched just two days after the doors closed to the public, the daily tours also intended to offer …
Instagram Stories
finalist
gold
The Endless Letter On Instagram Stories
Between 1941 and 1945 over 10 billion letters were posted and delivered in the USSR. Ahead of the 75th anniversary of the Victory against Nazi Germany we have revealed a unique collection of 7,000 letters that were carefully preserved for decades in family archives. So we decided to give them a new read in the format of Instagram Stories. “Endl…
Instagram Stories
finalist
"Close Looking" Instagram Story Series
During our Museum's period of on-and-off closure throughout the pandemic, our high level objective has been to maintain public engagement with our art colection.  We quickly sought to reinvision our in-gallery guided close looking and sketching group lessons that our School and Family Programs department provides. These educational programs are…
Instagram Stories
finalist
Duncanville: Ask Mr. Mitch Anything Instagram Story
Leading into premiere, we sent out a call to action for our Duncanville fans to help build some buzz around the show. We wanted to get fans excited by giving them a chance to be involved in an “Ask Me Anything” IG Stories segment featuring Wiz Khalifa’s character, Mr. Mitch. The fans questions were entered in IG Stories and given to Wiz himself…
Instagram Stories
finalist
Race the Ring
The launch of the 2020 Corvette Stingray was a global event. Anticipated for decades, this first ever mid-engine Corvette elevating performance to compete with European supercars with a less lofty price tag.   The reviews were glowing with the New York Times auto critic reporting that “this new model combined moonshot acceleration, handling, te…
Instagram Stories
finalist
YouTube's This or That
YouTube, alongside its social media agency, XX Artists, set out to develop a creative, uniquely YouTube, approach for its owned Instagram Stories that would increase overall engagement with its global audience. The pillars for a successful new IG Stories program: organic, champion creators and their content, and engage viewers across all story fra…

Nominees

Instagram Stories
Add An Ad
  Understanding India's shopping behavior  With the 2020 pandemic, the pent up demand from the lockdown period was expected to be let out during the festive shopping season. A government survey revealed that 43% of Indians planned to spend more during the festive season. With a whopping 89% looking forward to sales & discounts and, 55% of people agree…
Instagram Stories
Comedy Central Instagram Stories
Instagram Stories are a great platform to let creators and comedians run wild and try experimental things. Fumi Abe a member of the 2020 class of our Creators Program was a perfect fit for the platform and immediately started working on a number of repeatable formats for IG Stories. The stories are meant to drive engagement, build awareness of talent we're …
Instagram Stories
McCormick Cook With Us
McCormick set out to help Americans struggling with new cooking challenges during the COVID pandemic, reinforcing its brand positioning: “It’s Gonna Be Great.” A trusted partner in the kitchen for generations of Americans, McCormick helps to make every birthday, every holiday, every dinner, special. When the COVID pandemic began, and many families sudden…
Instagram Stories
Zales #PrideTogether
Zales, know for bold jewelry and self expression was looking for a way to tap into culture that was organic to the brand.  Every year the Pride Parade is a cultural event that is a beacon of joy, inclusiveness and acceptance. It is also the epitome of self expression and seemed like the perfect fit and opportunity for the brand.  But, in 2020 with Cov…