13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications.

By Campaign
By Design
By Industry
By Overall Presence
Campaign by Platform
Content and Media
Influencer & Celebrity Brand Partnership
Strategy & Engagement
Video by Platform
Video Content
Virtual
Websites & Apps

Best use of Instagram Stories

This award honors the most effective and creative use of Instagram Stories by a brand, agency, or organization.

See previous winners and honorees here.
Instagram Stories
"Close Looking" Instagram Story Series
During our Museum's period of on-and-off closure throughout the pandemic, our high level objective has been to maintain public engagement with our art colection.  We quickly sought to reinvision our in-gallery guided close looking and sketching group lessons that our School and Family Programs department provides. These educational programs are a core ta…
Instagram Stories
Add An Ad
  Understanding India's shopping behavior  With the 2020 pandemic, the pent up demand from the lockdown period was expected to be let out during the festive shopping season. A government survey revealed that 43% of Indians planned to spend more during the festive season. With a whopping 89% looking forward to sales & discounts and, 55% of people agree…
Instagram Stories
Comedy Central Instagram Stories
Instagram Stories are a great platform to let creators and comedians run wild and try experimental things. Fumi Abe a member of the 2020 class of our Creators Program was a perfect fit for the platform and immediately started working on a number of repeatable formats for IG Stories. The stories are meant to drive engagement, build awareness of talent we're …
Instagram Stories
Duncanville: Ask Mr. Mitch Anything Instagram Story
Leading into premiere, we sent out a call to action for our Duncanville fans to help build some buzz around the show. We wanted to get fans excited by giving them a chance to be involved in an “Ask Me Anything” IG Stories segment featuring Wiz Khalifa’s character, Mr. Mitch. The fans questions were entered in IG Stories and given to Wiz himself to answer…
Instagram Stories
McCormick Cook With Us
McCormick set out to help Americans struggling with new cooking challenges during the COVID pandemic, reinforcing its brand positioning: “It’s Gonna Be Great.” A trusted partner in the kitchen for generations of Americans, McCormick helps to make every birthday, every holiday, every dinner, special. When the COVID pandemic began, and many families sudden…
Instagram Stories
National Gallery of Art #MuseumFromHome Tours
Conceived in the days preceeding the National Gallery of Art's temporary closure due to the COVID-19 pandemic, the daily #MuseumFromHome tours offered the museum's followers a way to "visit" while the museum was closed due to the COVID-19 pandemic. Launched just two days after the doors closed to the public, the daily tours also intended to offer a moment o…
Instagram Stories
Pixar’s Soul - "Tap To Join The Band"
As part of our work with Walt Disney Studios’ international team, we created a suite of social assets for Soul, with the aim of each piece being imaginative and engaging, yet easily localisable for rollout in different territories around the world. One of our favourite pieces from the toolkit was our “Tap to Join the Band” Instagram Story, which introduced …
Instagram Stories
Race the Ring
The launch of the 2020 Corvette Stingray was a global event. Anticipated for decades, this first ever mid-engine Corvette elevating performance to compete with European supercars with a less lofty price tag.   The reviews were glowing with the New York Times auto critic reporting that “this new model combined moonshot acceleration, handling, tech and ver…
Instagram Stories
The Endless Letter On Instagram Stories
Between 1941 and 1945 over 10 billion letters were posted and delivered in the USSR. Ahead of the 75th anniversary of the Victory against Nazi Germany we have revealed a unique collection of 7,000 letters that were carefully preserved for decades in family archives. So we decided to give them a new read in the format of Instagram Stories. “Endless Letter…
Instagram Stories
YouTube's This or That
YouTube, alongside its social media agency, XX Artists, set out to develop a creative, uniquely YouTube, approach for its owned Instagram Stories that would increase overall engagement with its global audience. The pillars for a successful new IG Stories program: organic, champion creators and their content, and engage viewers across all story frames, begin…
Instagram Stories
Zales #PrideTogether
Zales, know for bold jewelry and self expression was looking for a way to tap into culture that was organic to the brand.  Every year the Pride Parade is a cultural event that is a beacon of joy, inclusiveness and acceptance. It is also the epitome of self expression and seemed like the perfect fit and opportunity for the brand.  But, in 2020 with Cov…

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

shorty awards finalists will be announced in mid-march!