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Special Project

Special Project
From the 13th Annual Shorty Awards

Comedy Central Instagram Stories

Entered in Instagram Stories


Instagram Stories are a great platform to let creators and comedians run wild and try experimental things. Fumi Abe a member of the 2020 class of our Creators Program was a perfect fit for the platform and immediately started working on a number of repeatable formats for IG Stories. The stories are meant to drive engagement, build awareness of talent we're working with and of meeting Comedy Central fans everywhere they are watching content.

Strategy and Execution

We roll out several Instagram Stories a week from various creators and often bring them back multiple times to build audience affinity for our talent. We encourage our creators to look at ways to utilize various functions within the app to make the content feel native to the platform and more engaging to the audience. The click through of Instagram Stories combined with the funny but accessibly lo-fi quality of the content made Fumi's RPG parodies a fantastic and engaging format on Instagram Stories.


Fumi Abe's My Sex Life The RPG stirred up nostalgia in our audience thanks to the vintage graphics and leaning back towards PC games of the 80s and 90s. The funny relatability of being stuck in an apartment with a significant other and still trying to keep things steamy also connected directly to our audience at this point in 2020. The story was one of our most seen and most engaged with Instagram Stories of the year and was only the beginning in series that ended up running for several episodes.


Video for Comedy Central Instagram Stories

Entrant Company / Organization Name

Comedy Central Digital