ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

Best in Auto

This award honors the best use of social media and digital by an auto brand or auto dealer. Objectives may include crowd-sourced concept and design, customer engagement via custom apps, buzzworthy events and promotions (online & offline), and building a loyal community, among others.

See previous winners and honorees here.

Finalists

finalist
Smaht Park Super Bowl Integrated Campaign
We launched the all-new 2020 Sonata on Super Bowl Sunday with an eye to its advanced style and technology, particularly the new Remote Smart Parking Assist feature. That feature, when shortened to the colloquial  “Smart Park,” and delivered in the uniquely “R-challenged” local accent of Boston, Massachusetts, became the instantly memorable “Smaht …
finalist
The New Power Suit
Ford's automotive reputation is centuries in the making. According to a recent survey though, consumers viewed the brand as more traditionally masculine, likely through exposure to successful campaigns like “Built Ford Tough,” cultural intrigue in Ford’s auto racing history (Ford v Ferrari), and the industrial significance of Henry Ford’s inventio…
finalist
Toyota and MTV Celebrate the Universal Language of Music
Coming off the heels of a highly successful and splashy 2019 partnership, Velocity and Toyota were eager to make even bigger waves in 2020. But as the Coronavirus and national outcry over racial inequality swept the country, it became evident that a new strategic approach would be needed to break through to Toyota’s Millennial and Gen-Z target. Ho…
finalist
Trailblazing The Feed
The small SUV market is one of the hottest, most competitive areas in the automotive industry and Chevy needed to launch its new entry. The Chevy Trailblazer is a stylish, small SUV tailor-made to speak to a younger and more diverse demographic. To do this, Chevy offered the Trailblazer in two unique trims that appealed to two very different lifes…
finalist
audience
“Spray the Dull Away”
Once the #1 brand in tire and wheel cleaning, Black Magic was facing a multi-year sales decline, even as the rest of the category was growing. It wasn’t an awareness problem: Research revealed that more category buyers knew, but rejected Black Magic than any other brand. With competitors outspending them $10 to $1, Black Magic needed a bold idea t…

Nominees

AAA Membership - More Than Roadside Assistance
AAA is synonymous with Roadside Assistance. The organization was the first to introduce the service for stranded motorists over a century ago, and to this day, our tow trucks remain one of the most valued Membership features. When a global pandemic shuts everything down and encourages people to stay home, how does the 120-year-old brand pivot to convey t…
Audi 'The Drive'
At the onset of COVID-19 pandemic, Australians were on nation-wide lockdown, unable to physically enjoy a drive on the open road, and craving a break from the difficult news that was flooding their feeds. Audi wanted to offer some much-needed respite, reconnecting house-bound drivers with the freedom of a road trip, while keeping the brand top of mind.
MINI Making an Icon
Since its reintroduction to the US market in the early 2000s, MINI has evolved over three model generations into a higher-performance car, aimed at a more affluent buyer. Today, a base-level Cooper S (the brand’s iconic model) costs almost 25% more than it did at relaunch. Complicating matters, the brand also contends with perceptual issues related to maint…
Porsche x Star Wars: The Designer Alliance
A short time ago, in a galaxy not too far away… PORSCHE X STAR WARS: THE DESIGNER ALLIANCE. In an advertising galaxy awash with meaningless product placements DISGUISED as authentic partnerships, only two luminaries could join forces for a first-of-its-kind collaboration: PORSCHE & STAR WARS. For six weeks, designers from both entities worked together…
The 2020 TopGear.com Awards Premieres for the first time online
The TopGear.com Awards are an annual, invite-only, industry-focused event, celebrating the year’s best in the world of automotive. To receive a Top Gear award is to sit among a handful of the very best new cars on the planet. But, beyond a celebratory magazine issue and online coverage, our digital audiences have never been able to take part in the prize-gi…