THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Special Project

Special Project

From the 13th Annual Shorty Awards Best in Auto

This award honors the best use of social media and digital by an auto brand or auto dealer. Objectives may include crowd-sourced concept and design, customer engagement via custom apps, buzzworthy events and promotions (online & offline), and building a loyal community, among others.

See previous winners and honorees here.

Nominees

AAA Membership - More Than Roadside Assistance
AAA is synonymous with Roadside Assistance. The organization was the first to introduce the service…
Audi 'The Drive'
At the onset of COVID-19 pandemic, Australians were on nation-wide lockdown, unable to physically e…
MINI Making an Icon
Since its reintroduction to the US market in the early 2000s, MINI has evolved over three model gen…
Porsche x Star Wars: The Designer Alliance
A short time ago, in a galaxy not too far away… PORSCHE X STAR WARS: THE DESIGNER ALLIANCE. I…
finalist
Smaht Park Super Bowl Integrated Campaign
We launched the all-new 2020 Sonata on Super Bowl Sunday with an eye to its advanced style and tech…
The 2020 TopGear.com Awards Premieres for the first time online
The TopGear.com Awards are an annual, invite-only, industry-focused event, celebrating the year’s b…
finalist
The New Power Suit
Ford's automotive reputation is centuries in the making. According to a recent survey though, consu…
finalist
Toyota and MTV Celebrate the Universal Language of Music
Coming off the heels of a highly successful and splashy 2019 partnership, Velocity and Toyota were …
finalist
Trailblazing The Feed
The small SUV market is one of the hottest, most competitive areas in the automotive industry and C…
winner
Winnebago "On The Road Again"
Winnebago owners longed for a sense of community, as stay-at-home orders kept them from the travel …
finalist
audience honor
“Spray the Dull Away”
Once the #1 brand in tire and wheel cleaning, Black Magic was facing a multi-year sales decline, ev…