12th Annual Shorty Awards Categories

The final deadline to vote for your favorite nominee or to enter your brand or organization was on Thursday, February 20th, 2020.


Honoring the most notable and viral influencers and creators from 2020. See below for official categories.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

Best in Auto

This award honors the best use of social media by an auto brand or auto dealer. Objectives may include crowd-sourced concept and design, customer engagement via custom apps, buzzworthy events and promotions (online & offline), and building a loyal community, among others.

See previous winners and honorees here.


Big O Tires: Magnet Dragnet
As the “Team You Trust”, Big O Tires is obsessed with turning your car’s Big Oh No into an even bigger Oh Yes. But, our obsession doesn’t stop when you leave the bay with new tires. In fact, we’re so obs…
Hyundai Halloween Posters
Hyundai is driven by better. So when we wanted to tout how some of their safety and tech features make driving better, we took advantage of Halloween by launching a series of posts and wallpapers that us…
Jeep® Emoji U-Turn
Jeep saw an opportunity to do an emoji U-turn by being the first brand to ever give an emoji back. Our goal was to seize a cultural moment and generate social media buzz, PR recognition, and ultimately f…
Master Building the All-New Chevy Silverado
The pickup truck is the lifeblood of the automotive industry. It’s the product companies depend on for profitability. With the All-New Chevy Silverado launch underway, our traditional truck buyers were e…
Revenge Of The Bio Spiders
Our goal was to promote the redesigned Civic Hatchback as a bold, exciting vehicle that stood out from the crowd. Our campaign had to show what set the Hatchback apart from the rest of the Civics, as wel…
The Volkswagen Hangry Ad Blocker
The ambition was to capitalize on April’s Fools day, which fell just before Ramadan, by releasing a regional prank that would not only build brand affinity for Volkswagen MENA, but also extend our reach …


About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, and the rest of the social web.

the 12th annual shorty awards will take place on may 3rd.