13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications.

From the 12th Annual Shorty Awards Best in Auto

This award honors the best use of social media by an auto brand or auto dealer. Objectives may include crowd-sourced concept and design, customer engagement via custom apps, buzzworthy events and promotions (online & offline), and building a loyal community, among others.

See previous winners and honorees here.


Jeep® Emoji U-Turn
Jeep saw an opportunity to do an emoji U-turn by being the first brand to ever give an emoji back. Our goal was to seize a cultural moment and generate social media buzz, PR recognition, and ultimately fuel Jeep fandom in social by declaring #ThisIsNotJeep. We used this platform to release social videos, GIFs and stills on Instagram, Twitter, YouT…
Big O Tires: Magnet Dragnet
As the “Team You Trust”, Big O Tires is obsessed with turning your car’s Big Oh No into an even bigger Oh Yes. But, our obsession doesn’t stop when you leave the bay with new tires. In fact, we’re so obsessed with solving your car’s problems, we want to prevent them from even happening in the first place. To prove our devotion to solving even the …
Hyundai Halloween Posters
Hyundai is driven by better. So when we wanted to tout how some of their safety and tech features make driving better, we took advantage of Halloween by launching a series of posts and wallpapers that used humor and campy horror film poster design to connect with our audience and make safety and tech more fun and engaging.
Revenge Of The Bio Spiders
Our goal was to promote the redesigned Civic Hatchback as a bold, exciting vehicle that stood out from the crowd. Our campaign had to show what set the Hatchback apart from the rest of the Civics, as well as from the larger auto market. But we also had to make the campaign feel unique within the social space.
The Volkswagen Hangry Ad Blocker
The ambition was to capitalize on April’s Fools day, which fell just before Ramadan, by releasing a regional prank that would not only build brand affinity for Volkswagen MENA, but also extend our reach to new audiences through the creation of highly shareable and relatable content. The goal was to create an April Fool’s Day prank that was pass…


About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

winners will be announced in may. follow us to be notified!