11th Annual Shorty Awards Categories


See below for official categories. Entries close and voting ends on February 21st, 2019 at 11:59pm ET.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

Best in Auto

This award hoors the best use of social media by an auto brand or auto dealer. Objectives may include crowd-sourced concept and design, customer engagement via custom apps, buzzworthy events and promotions (online & offline), and building a loyal community, among others.

See previous winners and honorees here.
Start an entry in this category
#XT4THEDROP
Cadillac was looking to create a breakthrough experience to launch the XT4, our first-ever compact luxury SUV. The SUV segment is highly competitive so it was critical that we created a breakthrough ex...
Annie & Kathleen: A Beetle Story
In 2016, Volkswagen of America faced two challenges to its corporate image; preparing for its most iconic vehicle, the Beetle, to end production, and winning back the trust of American consumers. As pa...
Burritos, Please!
Turo partnered with comedian and actor, Hannibal Buress, to create a one-of-a-kind music video, in addition to a commercial, featuring the celebrity's love for cool whips, burritos, and beats. In the m...
Ford Motor Company Revitalizes Michigan Central Station #ForDetroit
For over a century, Ford Motor Company has been synonymous with the city of Detroit and has long prided itself on its involvement within the local community. It's next endeavor? To bring new life to th...
Land Rover Presents: Scoring The Drive with Hans Zimmer
To drive sales and awareness of the all-new Range Rover, they came to Atlantic Re:think with a simple ask: develop a campaign that brings the peerless experience of driving a Range Rover to life. The v...
MINI Created in a Countryman
MINI USA set out to artfully illustrate that the 2019 MINI Countryman has enough space and versatility for even the biggest adventures. The campaign needed to target MINI's core audience, urban "creat...
Nissan TITAN Surfcamp
To spark new ideas and engage with new consumer audiences, in 2018 Nissan embarked on a series of outdoor lifestyle-themed project vehicle builds. The resulting distinctive vehicles embraced camping, s...
Now That's A Cardiac
In the fall of 2018, Cadillac was looking for a big idea that would generate buzz and coverage around the XT4, an all-new crossover launched in October. The goal was to capture attention and enthusiasm...
Porsche and Resolution Media Drive High Social Engagement with Special Edition of Carpool Karaoke
In order to boost awareness around the launch of the new Porsche Cayenne, Porsche partnered with CBS's "The Late Late Show with James Corden" and Maroon 5 lead singer, Adam Levine, to feature the Cayen...

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, and the rest of the social web.

The Final Entry Deadline is February 21st, 2019