4th Annual Shorty Social Good Awards Categories


Entries are now closed. Stay tuned for the finalist announcements in mid-October.

From the 11th Annual Shorty Awards Best in Auto

This award hoors the best use of social media by an auto brand or auto dealer. Objectives may include crowd-sourced concept and design, customer engagement via custom apps, buzzworthy events and promotions (online & offline), and building a loyal community, among others.

See previous winners and honorees here.

Finalists

finalist
Ford Motor Company Revitalizes Michigan Central Station #ForDetroit
For over a century, Ford Motor Company has been synonymous with the city of Detroit and has long prided itself on its involvement within the local community. It's next endeavor? To bring new life to the depreciating Michigan Central Station (MCS), a venue that has been vacant for several decades, to develop an innovative campus that will benefit...
finalist
Land Rover Presents: Scoring The Drive with Hans Zimmer
To drive sales and awareness of the all-new Range Rover, they came to Atlantic Re:think with a simple ask: develop a campaign that brings the peerless experience of driving a Range Rover to life. The visceral feeling of driving a Range Rover is not easily captured or explained. There's an energy that just cannot be put into words alone. So, we p...
finalist
MINI Created in a Countryman
MINI USA set out to artfully illustrate that the 2019 MINI Countryman has enough space and versatility for even the biggest adventures. The campaign needed to target MINI's core audience, urban "creative" professionals, who pick a vehicle not just for its functional benefits, but for its design aesthetic.
finalist
Now That's A Cardiac
In the fall of 2018, Cadillac was looking for a big idea that would generate buzz and coverage around the XT4, an all-new crossover launched in October. The goal was to capture attention and enthusiasm from mass audiences, as the new vehicle is situated at the entrance of the luxury market, representing a new space and customer target for the br...
finalist
audience
Porsche Drives High Social Engagement With Special Edition of Carpool Karaoke
In order to boost awareness around the launch of the new Porsche Cayenne, Porsche partnered with CBS's "The Late Late Show with James Corden" and Maroon 5 lead singer, Adam Levine, to feature the Cayenne in a segment of "Carpool Karaoke" (CPK) on The Late Late Show. Porsche sought to leverage the popular segment to engage new audiences in an exc...

Nominees

#XT4THEDROP
Cadillac was looking to create a breakthrough experience to launch the XT4, our first-ever compact luxury SUV. The SUV segment is highly competitive so it was critical that we created a breakthrough experience to not only connect with millennial consumers but show up in a new and unexpected way. As a result, we needed to re-invent ourselves to reinvigorat...
Bridgestone: Social Media Moguls.
The goal was simple: rewrite Olympics marketing history.Ambitious? Yes. But that was Levelwing's strategy with Bridgestone: rewrite the book on digital media marketing allocation and execution for social. What better place to conquer it than on the world's biggest stage, the Olympics.Traditionally, Bridgestone had approached the Olympics media activations...
Burritos, Please!
Turo partnered with comedian and actor, Hannibal Buress, to create a one-of-a-kind music video, in addition to a commercial, featuring the celebrity's love for cool whips, burritos, and beats. In the music video, Buress sings next to a DeLorean he booked on Turo with Handsome Rambler podcast co-host Tony Trimm and comedian Byron Bowers as a burrito drive-...
Honda Certified Pre-Owned Vehicles: Pre-Owned Pre-Roll
We were tasked with developing pre-roll branding for the Honda Certified Program's benefits. Our biggest hurdle was that Honda Certified's program isn't meaningfully different from its competition. We were targeting certified pre-owned shoppers who skew younger, lower income and more diverse than our average Honda shopper. We needed to show our target au...
MINI On-Demand: Tweet to Test Drive
MINI USA's key goal is to get more people experiencing MINIs. However, the US market consistently demands larger cars. Unfortunately, MINI has a perception of being, well, mini and consumers don't fully recognize that the MINI Countryman is a small SUV – the largest MINI ever.Two markets with great potential for incremental MINI sales are Los Angeles and ...
Million Mile Hyundai Elantra
Hyundai has been making highly-rated vehicles for decades, but there's a perception that they aren't as reliable as other automakers. Our objective was to change perceptions of Hyundai reliability for the launch of the redesigned 2019 Elantra.
Nissan TITAN Surfcamp
To spark new ideas and engage with new consumer audiences, in 2018 Nissan embarked on a series of outdoor lifestyle-themed project vehicle builds. The resulting distinctive vehicles embraced camping, skiing, barbequing, and adventure driving themes, all intended to connect the passion people feel for the outdoors with Nissan trucks and SUVs.To celebrate s...
Science, Cars, Technology, and Influencers
The campaign goal was to connect Influencers with Toyota Motor North America – The Mirai, A Hydrogen Electric Fuel Cell Vehicle, with the primary goal of launching brand visibility and awareness of the vehicle. An additional campaign objective was to educate audiences about the hydrogen fuel cell electric technology that powers the vehicle, motivating cur...
Silverado Games
The All-New 2019 Chevrolet Silverado was on its way, and we knew that product would take over all marketing, so selling the 2018 Silverado became a top priority. The pickup truck, after all, is the lifeblood of the automotive industry; it's the vehicle companies most depend on for profitability. So, leaving the current models on the lots was simply not an...
The Car You Can Subscribe To
Younger consumers are changing consumption patterns to favour access over ownership, ensuring that they're getting the very latest product and best technology available. Today, we have subscription-services for coffee, tea, TV, music, movies, books… just about any aspect of our lives. So why not cars?Care by Volvo is a new subscription-based car-buying ex...
The Kona Way
Hyundai's new compact SUV Kona launched a new category for the brand with a different kind of audience: young adventurers who value experiences over things. So we set out to connect with them through stories of like-minded people—social influencers and local Hawaiian islanders who live life purposefully, the Kona Way—on the platforms they actually use eve...

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, and the rest of the social web.

THE SHORTY SOCIAL GOOD AWARDS FINALISTS WILL BE ANNOUNCED IN MID-OCTOBER.