THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Special Project

Special Project NEW!

From the 11th Annual Shorty Awards Best in Auto

This award hoors the best use of social media by an auto brand or auto dealer. Objectives may include crowd-sourced concept and design, customer engagement via custom apps, buzzworthy events and promotions (online & offline), and building a loyal community, among others.

See previous winners and honorees here.

Nominees

#XT4THEDROP
Cadillac was looking to create a breakthrough experience to launch the XT4, our first-ever compact …
winner
Annie & Kathleen: A Beetle Story
In 2016, Volkswagen of America faced two challenges to its corporate image; preparing for its most …
Bridgestone: Social Media Moguls.
The goal was simple: rewrite Olympics marketing history.Ambitious? Yes. But that was Levelwing's st…
Burritos, Please!
Turo partnered with comedian and actor, Hannibal Buress, to create a one-of-a-kind music video, in …
finalist
Ford Motor Company Revitalizes Michigan Central Station #ForDetroit
For over a century, Ford Motor Company has been synonymous with the city of Detroit and has long pr…
Honda Certified Pre-Owned Vehicles: Pre-Owned Pre-Roll
We were tasked with developing pre-roll branding for the Honda Certified Program's benefits. Our b…
finalist
Land Rover Presents: Scoring The Drive with Hans Zimmer
To drive sales and awareness of the all-new Range Rover, they came to Atlantic Re:think with a simp…
finalist
MINI Created in a Countryman
MINI USA set out to artfully illustrate that the 2019 MINI Countryman has enough space and versati…
MINI On-Demand: Tweet to Test Drive
MINI USA's key goal is to get more people experiencing MINIs. However, the US market consistently d…
Million Mile Hyundai Elantra
Hyundai has been making highly-rated vehicles for decades, but there's a perception that they aren'…
Nissan TITAN Surfcamp
To spark new ideas and engage with new consumer audiences, in 2018 Nissan embarked on a series of o…
finalist
Now That's A Cardiac
In the fall of 2018, Cadillac was looking for a big idea that would generate buzz and coverage arou…
finalist
audience honor
Porsche Drives High Social Engagement With Special Edition of Carpool Karaoke
In order to boost awareness around the launch of the new Porsche Cayenne, Porsche partnered with CB…
Science, Cars, Technology, and Influencers
The campaign goal was to connect Influencers with Toyota Motor North America – The Mirai, A Hydroge…
Silverado Games
The All-New 2019 Chevrolet Silverado was on its way, and we knew that product would take over all m…
The Car You Can Subscribe To
Younger consumers are changing consumption patterns to favour access over ownership, ensuring that …
The Kona Way
Hyundai's new compact SUV Kona launched a new category for the brand with a different kind of audie…