13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications.

Best in Home and Decor

The best use of social media and digital by companies selling home and décor products or publications writing about home and décor. Objectives may include new product launches, offers and promotions and sharing design tips and inspiration.

See previous winners and honorees here.
"The Magic of Fire"
When it comes to warming up an outdoor gathering, it’s tough to beat a campfire. We gather in a circle around it while its light and warmth blankets us in comfort and security. Who hasn’t gotten lost staring into the dancing flicker of a wood fire’s flame? No stranger to lighting up backyards with torches, TIKI wanted to parlay their experience into a new a…
A Night At Razin
For more than two decades, Razin, a furniture manufacturer in KSA, has been producing customized furniture pieces to their clients in Riyadh. Razin hired Blue Hat Consultancy to help it embark on its journey of innovation. The aim was to harness the latest digital trends in order to position Razin as a leader in Furniture Design, Manufacturing & Customizati…
Make It Together
As KitchenAid entered 2020, sales of their beloved stand mixer were down nearly 40% YOY. The cultural icon that historically sold itself was now struggling to keep pace with the market and capture its fair share of consumer demand. Trends of convenience, health and multifunctional cooking were driving growth in the category, but consumers saw the stand mixe…
STAINMASTER® Doubled Brand Resonance-Related Engagement on Influencer Content
STAINMASTER® brand’s approach to influencer marketing is challenging, involving having floors and carpets installed in each influencer’s home. For this reason, every influencer commits to a minimum one-year partnership - no small investment for all parties involved. With the stakes this high, every piece of content produced needed to yield clear brand reson…
method: spread joy. not germs
method is the brand turning the mundane task of cleaning into the marvellous. They prefer biodegradable ingredients that come from natural plants, with products packaged in 100% post-consumer recycled plastic bottles. method products smell like heaven and clean like heck. At a time when people were stuck at home, people needed a little joy more than ever…

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

shorty awards finalists will be announced in mid-march!