ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

#Act4Impact Benefit Hosted by Queen Latifah

Finalist in Facebook Partnership

Objective

In 2020, COVID-19 exposed a deep gap in resources and healthcare access within underserved Black and Latino communities, which have been hit hardest by the virus, resulting in substantially higher infection and death rates. Through this first-of-its kind event, our number one goal was to raise funds for the Lung Association’s COVID-19 Action Initiative to provide public health education and advocacy to communities of color and help protect against current and future threats of COVID-19 and respiratory viruses.

#Act4Impact Livestream Benefit Hosted by Queen Latifah is funding the COVID-19 Action Initiatives to:

Strategy

While the Lung Association has always been a hub of lung health resources, the organization wanted a bigger platform and a unique event to deliver critical information about COVID-19 and highlight the racial inequities in lung healthcare that the pandemic laid bare. So, we invested in the streaming #Act4Impact telecast to both inform and fundraise, in a way that would connect new audiences with the American Lung Association and demonstrate our commitment to ending racial health disparities. We reached out to Queen Latifah to host and she asked her celebrity friends to participate. We were honored and touched by the celebrities and influencers who were willing to bring their time and social networks to this streaming event, including Laura Dern, Vivica Fox, Common, Bob Odenkirk, LL Cool J, Dwyane Wade & Gabrielle Union, Harry Connick, Jr., Whoopi Goldberg, Kelly Clarkson and many more. These celebrities used their social channels to promote before, during and after the event.

Due to the restrictions around travel and production with COVID, the telecast was a mix of both a safe, socially distant live presentation and precorded segments. The telecast featured live segments with Queen Latifah, several of her celebrity friends and some of our volunteer medical spokespeople as well as previously recorded musical segments. Additionally, two compelling Lung Association documentaries were produced to show our reach into the communities in need and important information was shared throughout on COVID and lung health. We also provided an opportunity to our corporate sponsors to support this initiative. CVS Health, as presenting sponsor, led the way and also delivered a message about their commitment to this work.

Results

The American Lung Association leadership, national board and staff were excited about the ability to create an event that addressed lung health disparities and what our organization intends to do about it. The results of the telecast itself has allowed us to make an impact for the communities we serve.

Event KPSs listed below:

In addition to the telecast numbers, we have been able to repurpose content segments from the telecast for our virtual galas and other events, which is continuing to help us raise funds for the COVID-19 Action Initiative.

Significantly, through the funds raised from this event, we have been able to:

Media

Video for #Act4Impact Benefit Hosted by Queen Latifah

Produced by

American Lung Association

Link

Entry Credits