13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications.

Best in Insurance

This award honors brands and organizations in the insurance sector who use social or digital media in the most effective and creative ways to create a positive and seamless experience for existing users and gain trust and loyalty from potential users. All insurance brands and organizations are eligible for this award.

See previous winners and honorees here.

Finalists

finalist
(Re)Introducing Jake...from State Farm
Our brand objective was to ultimately drive consideration of State Farm with non-customer Millennials (23-39) through top-of-mind awareness. The problem we faced was that Millennials saw State Farm as an old-fashioned brand for their parents, not for them. To change perceptions, we reintroduced Jake from State Farm on social channels to do two …
finalist
Diabetes Doesn't Define You
There are more than 34 Million Americans living with diabetes today. Most don't believe they can qualify for affordable life insurance. We wanted to dispel that myth and introduce them to John Hancock Aspire — the first and only life insurance designed specifically for people living with diabetes. We launched a two-phase awareness and acquisition …
finalist
Get a Whole Lot of Something with Farmers Policy Perks
In an evolving digital age where cheaper online insurers were popping up left and right, Farmers knew they had to up the ante to give a younger, more skeptical audience a compelling reason to quote. That's why we created and launched an ad campaign for Farmers Policy Perks: a way to get something back just for being a customer. The metrics for …
finalist
We are here for you #SunLifeStrong
Like many other companies, in March 2020, Sun Life’s employees transitioned from working in our offices to working from home. This was also a time of uncertainty for our clients in many ways, both business and personal. We created this video to assure our clients and business partners that this transition would not affect our excellent service and…

Nominees

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

winners will be announced in may. follow us to be notified!