ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

Get a Whole Lot of Something with Farmers Policy Perks

Finalist in Insurance

Objective

In an evolving digital age where cheaper online insurers were popping up left and right, Farmers knew they had to up the ante to give a younger, more skeptical audience a compelling reason to quote. That's why we created and launched an ad campaign for Farmers Policy Perks: a way to get something back just for being a customer.

The metrics for this campaign were to generate leads for Farmers agents, directing traffic to the Farmers homepage, and also increasing the number of direct quotes from brand-new customers.

Strategy

To supplement our TV campaign, we created several special contextual ad-units that ran across social and digital channels. Users who clicked on these ads were driven to our site where they could quickly and easily get a quote.

For mid-roll placements on Facebook and digital video, we created special versions of our ads that surprised viewers for acknowledging that we interrupted their videos by directly breaking the fourth wall.

To create more leads on YouTube, we created long-form ads that play off the silly nature of late-night infomercials in tongue-in-cheek fashion.

On social platforms, we filmed special versions of our ads that allowed viewers to feel like they were talking directly to Professor Burke (played by the inimitable J.K. Simmons) via video chat.

And finally, we created several Facebook Instant Experiences that allowed viewers to learn more about all the different Policy Perks that Farmers has to offer.

Results

The results were impressive. By year’s end, Farmers was 17% over their targeted plan for generated leads (both via Web and phone), and the campaign contributed over 5 million sessions to our special Policy Perks landing pages.

Media

Produced by

RPA Advertising, Farmers Insurance

Links

Entry Credits