ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

We are here for you #SunLifeStrong

Finalist in Insurance

Objective

Like many other companies, in March 2020, Sun Life’s employees transitioned from working in our offices to working from home. This was also a time of uncertainty for our clients in many ways, both business and personal. We created this video to assure our clients and business partners that this transition would not affect our excellent service and that we didn’t miss a beat. We also wanted to let our clients know the different ways we were pivoting to support them during the pandemic. And finally, we wanted to create an emotional connection between our employees and the viewer—our clients—to demonstrate the caring and commitment of our people in their own words. 

Strategy

Typically, we would work with our in-house multimedia services team to coordinate interviews with all participants across our various offices in the United States, with professional lighting, filming and everything else that goes into the production of such a campaign. However, this time we had to rely on our employees speaking to the audience from home, using their built-in laptop cameras. This approach brought home the reality of working from home, as the viewer could see employee’s homes in the background.

Our event services team provided clear instructions and best practices to our “talent” prior to filming and were available via Zoom to help guide the shoots remotely.

We included pets and children as well, as most people were navigating this with new “co-workers” as well. We recruited employees from different departments, finding a nice mix to represent the wide diversity of our employees. The script was simple, and we edited together the best reads from the employees to create a seamless and heartfelt video that conveyed our brand promise of caring, relevant, and optimistic.

The video was first debuted internally in April by Sun Life U.S. president Dan Fishbein via the Workplace by Facebook platform and quickly brought to the attention of Sun Life’s global employee population by Sun Life CEO Dean Connor in one of his weekly video updates. The video was also placed on our special COVID-19 Response page on our website, played at the beginning of several client webinars, and shared via social media.

Results

This video has been played over 1,300 times on our COVID-19 response page of our website and was played at the beginning of nearly every one of the 31 external webinars we held during 2020, with roughly 44,306 attendees

For videos shared to social media by Sun Life U.S. in 2020, the video achieved the following impressive results: 

As part of our #TeamSunLifeUS Social Selling and Social Media Ambassador program, where it was shared to social media by our employees, it reached a potential audience of nearly 17,000. Of the more than 700 unique pieces of content shared by  through the program for 2020, the video was also:

For content shared on LinkedIn by Sun Life U.S. president  Dan Fishbein, who also appears in the video, it had:

The was made available internally to employees via Workplace by Facebook and has been viewed:

Most importantly, the video succeeded in conveying the message that we continue to be here for our clients, no matter where "here' is, and that we are always #SunLifeStrong!

Media

Video for We are here for you #SunLifeStrong

Produced by

Sun Life U.S.

Links

Entry Credits