13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications.

Best in Travel and Tourism

This award recognizes the best use of social media or digital by tourism boards and services as well as travel and transportation brands and publications. Objectives include gaining consumer trust, improving loyalty through promotions and deals and excelling in customer service.

See previous winners and honorees here.


Be Kind, Rewind: A Sleepover at the World’s Last Blockbuster
GREAT British Food
From the breathtaking scenery of northern Scotland to the beauty of the southern English coast, Great Britain is packed with noteworthy tourist destinations. Boasting more than 1,800 accredited museums, it’s little wonder why tourists flock to the island country for a dose of history and culture. The British Museum, Tate Modern and National Gal…
So.Much.Christmas. at Gaylord Hotels
Gaylord Hotels was made for Christmas. Its special holiday events have brought magic to hundreds of thousands of guests and historically driven nearly 40% of leisure revenue between events and room sales. However, when COVID-19 rocked the country in 2020, Christmas programming looked to be in jeopardy. The hotel’s annual ICE! events were cancelled…
Staycation Social Campaign
To virtually bring Norwegian’s on board and onshore experience into consumers’ homes through meaningful social content that kept inspiration alive on shore.
Under a Rock
For travel and hospitality brands, 2020 was a brutal year. The Covid-19 pandemic devastated airlines and hotels, and leisure and business travelers accustomed to constantly planning or enjoying trips saw their habits disrupted. No campaign was going to get people traveling before it was safe to do so, but, for booking sites like Hotels.com, it …
Viking Launches New Enrichment Channel: Viking.TV
At the start of 2020, the world was just learning of the new coronavirus; within weeks, a global health alert and restrictions were issued—putting the world on notice. By early March, the WHO declared COVID-19 a pandemic, and the global travel industry quickly changed.   For more than 23 years, Viking has been dedicated to creating meaningful e…
Wisconsin Department of Tourism - Slow TV
As the rise of the COVID-19 pandemic in March 2020 sparked stay-at-home orders, travel bans, and general uncertainty, travelers cancelled plans and the tourism industry faced the dilemma of encouraging health and safety while promoting travel. The Wisconsin Department of Tourism wanted to face this challenge by inspiring future travel. One i…


About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

winners will be announced in may. follow us to be notified!