13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications.

Best in Travel and Tourism

This award recognizes the best use of social media or digital by tourism boards and services as well as travel and transportation brands and publications. Objectives include gaining consumer trust, improving loyalty through promotions and deals and excelling in customer service.

See previous winners and honorees here.
Be Kind, Rewind: A Sleepover at the World’s Last Blockbuster
Charleston International Airport
In March of 2020, as Covid-19 cases began to rapidly rise across the United States, the travel and tourism industry faced a difficult choice on where to take their marketing and social media platforms. Charleston International Airport and the IflyCHS brand were easily able to flip their table and remind their followers in the Lowcountry of all of the loc…
GREAT British Food
From the breathtaking scenery of northern Scotland to the beauty of the southern English coast, Great Britain is packed with noteworthy tourist destinations. Boasting more than 1,800 accredited museums, it’s little wonder why tourists flock to the island country for a dose of history and culture. The British Museum, Tate Modern and National Gallery each …
Getting Back to Nature with RVshare
We dubbed 2020 the year of RV rentals. Our goal at RVshare has always been to provide a safe and accessible way for everyone to experience the great outdoors - and discover the gems hidden in our own backyards. As the world started to slowly reopen in late Spring, we observed a significant spike in interest in road trips and RV travel, and the discovery of …
So.Much.Christmas. at Gaylord Hotels
Gaylord Hotels was made for Christmas. Its special holiday events have brought magic to hundreds of thousands of guests and historically driven nearly 40% of leisure revenue between events and room sales. However, when COVID-19 rocked the country in 2020, Christmas programming looked to be in jeopardy. The hotel’s annual ICE! events were cancelled because t…
Staycation Social Campaign
To virtually bring Norwegian’s on board and onshore experience into consumers’ homes through meaningful social content that kept inspiration alive on shore.
The Beach Shift
When the COVID-19 pandemic escalated, and nurses across the country were working tirelessly to care for patients, CheapCaribbean launched The Beach Shift campaign to give back to frontline workers. Nurses have long been identified as a key target for the brand, and with the launch of their “ER&R Club,” a complimentary nurses membership program, CheapCaribbe…
Under a Rock
For travel and hospitality brands, 2020 was a brutal year. The Covid-19 pandemic devastated airlines and hotels, and leisure and business travelers accustomed to constantly planning or enjoying trips saw their habits disrupted. No campaign was going to get people traveling before it was safe to do so, but, for booking sites like Hotels.com, it was critic…
Viking Launches New Enrichment Channel: Viking.TV
At the start of 2020, the world was just learning of the new coronavirus; within weeks, a global health alert and restrictions were issued—putting the world on notice. By early March, the WHO declared COVID-19 a pandemic, and the global travel industry quickly changed.   For more than 23 years, Viking has been dedicated to creating meaningful experiences…
Wisconsin Department of Tourism - Slow TV
As the rise of the COVID-19 pandemic in March 2020 sparked stay-at-home orders, travel bans, and general uncertainty, travelers cancelled plans and the tourism industry faced the dilemma of encouraging health and safety while promoting travel. The Wisconsin Department of Tourism wanted to face this challenge by inspiring future travel. One initiative,…

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

shorty awards finalists will be announced in mid-march!