ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

Best in Travel and Tourism

This award recognizes the best use of social media or digital by tourism boards and services as well as travel and transportation brands and publications. Objectives include gaining consumer trust, improving loyalty through promotions and deals and excelling in customer service.

See previous winners and honorees here.

Winner

Travel & Tourism
winner
Be Kind, Rewind: A Sleepover at the World’s Last Blockbuster

Finalists

Travel & Tourism
finalist
GREAT British Food
From the breathtaking scenery of northern Scotland to the beauty of the southern English coast, Great Britain is packed with noteworthy tourist destinations. Boasting more than 1,800 accredited museums, it’s little wonder why tourists flock to the island country for a dose of history and culture. The British Museum, Tate Modern and National Gal…
Travel & Tourism
finalist
So.Much.Christmas. at Gaylord Hotels
Gaylord Hotels was made for Christmas. Its special holiday events have brought magic to hundreds of thousands of guests and historically driven nearly 40% of leisure revenue between events and room sales. However, when COVID-19 rocked the country in 2020, Christmas programming looked to be in jeopardy. The hotel’s annual ICE! events were cancelled…
Travel & Tourism
finalist
audience
Staycation Social Campaign
To virtually bring Norwegian’s on board and onshore experience into consumers’ homes through meaningful social content that kept inspiration alive on shore.
Travel & Tourism
finalist
Under a Rock
For travel and hospitality brands, 2020 was a brutal year. The Covid-19 pandemic devastated airlines and hotels, and leisure and business travelers accustomed to constantly planning or enjoying trips saw their habits disrupted. No campaign was going to get people traveling before it was safe to do so, but, for booking sites like Hotels.com, it …
Travel & Tourism
finalist
Viking Launches New Enrichment Channel: Viking.TV
At the start of 2020, the world was just learning of the new coronavirus; within weeks, a global health alert and restrictions were issued—putting the world on notice. By early March, the WHO declared COVID-19 a pandemic, and the global travel industry quickly changed.   For more than 23 years, Viking has been dedicated to creating meaningful e…
Travel & Tourism
finalist
Wisconsin Department of Tourism - Slow TV
As the rise of the COVID-19 pandemic in March 2020 sparked stay-at-home orders, travel bans, and general uncertainty, travelers cancelled plans and the tourism industry faced the dilemma of encouraging health and safety while promoting travel. The Wisconsin Department of Tourism wanted to face this challenge by inspiring future travel. One i…

Nominees

Travel & Tourism
Charleston International Airport
In March of 2020, as Covid-19 cases began to rapidly rise across the United States, the travel and tourism industry faced a difficult choice on where to take their marketing and social media platforms. Charleston International Airport and the IflyCHS brand were easily able to flip their table and remind their followers in the Lowcountry of all of the loc…
Travel & Tourism
Getting Back to Nature with RVshare
We dubbed 2020 the year of RV rentals. Our goal at RVshare has always been to provide a safe and accessible way for everyone to experience the great outdoors - and discover the gems hidden in our own backyards. As the world started to slowly reopen in late Spring, we observed a significant spike in interest in road trips and RV travel, and the discovery of …
Travel & Tourism
The Beach Shift
When the COVID-19 pandemic escalated, and nurses across the country were working tirelessly to care for patients, CheapCaribbean launched The Beach Shift campaign to give back to frontline workers. Nurses have long been identified as a key target for the brand, and with the launch of their “ER&R Club,” a complimentary nurses membership program, CheapCaribbe…