ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

Best use of Music & Dance

This award honors the most creative and effective use of music and dance in a social media or digital marketing campaign. Music videos, narrative experiences, songs, advertisements, festivals, live performances are all eligible.

Finalists

finalist
#HealthyHabits6Step Destroys Benchmarks with 4B Views!
Lysol’s brand purpose is to keep families illness free. Always important, but perhaps this year more so than ever before! Our goal was to illustrate to consumers Lysol’s commitment to keeping families healthy, but do it without product, as lack of availability was leading to negative sentiment on social. As demand for Lysol products outpaced su…
finalist
Billboard Brings Sech to the Honda Stage
Honda came to Billboard looking to put a new twist on Honda Stage, the music platform they launched in 2014 featuring exclusive performances, to connect with their target consumer on a deeper, more emotional level. As part of the 2020 campaign, Billboard partnered with Sech to tell the story of his rise from humble beginnings in Panama to internat…
finalist
Lysol #HealthyHabits6Step
In 2020, there was no shortage of information about COVID-19, but there was one big problem: it wasn’t spreading as fast as the virus. We were all just too distracted. And, the information wasn’t designed to change behavior. (Scientifically speaking).   At Lysol, it’s our mission to protect families from germs. So, we turned information into…
finalist
Play On: A Celebration of Music To Make Change
2020 was a year of vast loss and devastation across almost all sectors. Our objective was to end the year with an uplifting musical event in order to lift spirits, support people in desperate need, and to continuously amplify the need for social and racial justice. We sought to work with expert producers and beloved muscial artists in order to bri…
finalist
The Farm Must Go On
Farmers are the backbone of our nation. Even when faced with insurmountable challenges, one missed harvest can have a cascade of ripple effects across their livelihoods and the food supply chain. The COVID-19 pandemic has impacted all Americans, but particularly those who can never push pause – where taking time off due to illness could affect the…
finalist
e.l.f.'s Holiday Album: e.l.f. the Hauls
Last year, the most viral challenge in TikTok US history, #eyeslipsface, became a cultural moment that had all of TikTok making videos and singing “Eyes. Lips. Face.” through the holidays. What was e.l.f. Cosmetics going to do this year to energize their community and engage new consumers? Aside from the goal to continue to innovate and generate b…

Nominees

Ab Cricket Buzzega
The Indian Premier League (NFL Superbowl of India), the pinnacle of 20/20 short form cricket in India would be resuming after months of delays due to the Covid pandemic. Cricbuzz one of the leading cricket news and entertainment apps in India, had to kickstart the craze of Cricket for a country that went without Live televised sport for almost half a year. …
Emerge
We received the film edited as it stands, and were tasked with creating an original piece of music to accompany it. We composed a track that synced to the choreography, creating a soundscape inspired by the world on screen. MOSS Studio described the piece as “an exploration of humanity - and the authenticity of that humanity. At a time when society begins t…
Forever Your Girl
Voltaren Arthritis Pain Gel is the world’s #1 topical pain reliever. However, it was only available in the U.S. as a prescription until May 2020, when it became available over the counter. Our challenge: How do we launch a brand with limited awareness in a highly competitive category with well-established players like Tylenol and Aleve—during a global pa…
LaLiga Dikir Barat
The brief was to produce a localised LaLiga spot that resonates with APAC audiences and increase awareness so that football fans can watch LaLiga on beIN Sports Connect app. Based on this, we decided to shoot a local Dikir Barat group. Dikir Barat is a musical form, native to the Malay Peninsula, that involves singing in groups—often in a competitive settin…