13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications.

Best use of Music & Dance

This award honors the most creative and effective use of music and dance in a social media or digital marketing campaign. Music videos, narrative experiences, songs, advertisements, festivals, live performances are all eligible.

Finalists

finalist
#HealthyHabits6Step Destroys Benchmarks with 4B Views!
Lysol’s brand purpose is to keep families illness free. Always important, but perhaps this year more so than ever before! Our goal was to illustrate to consumers Lysol’s commitment to keeping families healthy, but do it without product, as lack of availability was leading to negative sentiment on social. As demand for Lysol products outpaced su…
finalist
Billboard Brings Sech to the Honda Stage
Honda came to Billboard looking to put a new twist on Honda Stage, the music platform they launched in 2014 featuring exclusive performances, to connect with their target consumer on a deeper, more emotional level. As part of the 2020 campaign, Billboard partnered with Sech to tell the story of his rise from humble beginnings in Panama to internat…
finalist
Lysol #HealthyHabits6Step
In 2020, there was no shortage of information about COVID-19, but there was one big problem: it wasn’t spreading as fast as the virus. We were all just too distracted. And, the information wasn’t designed to change behavior. (Scientifically speaking).   At Lysol, it’s our mission to protect families from germs. So, we turned information into…
finalist
Play On: A Celebration of Music To Make Change
2020 was a year of vast loss and devastation across almost all sectors. Our objective was to end the year with an uplifting musical event in order to lift spirits, support people in desperate need, and to continuously amplify the need for social and racial justice. We sought to work with expert producers and beloved muscial artists in order to bri…
finalist
The Alienware Sessions
As an established brand among hardcore gamers, Dell’s Alienware wanted to expand their reach to a broader group. Dell wanted to convey the message that Alienware computers offer more than just elite gaming performance. They’re the force behind every expression of creativity, from music to podcasts to fashion to cooking to sports.  When you decide …
finalist
The Farm Must Go On
Farmers are the backbone of our nation. Even when faced with insurmountable challenges, one missed harvest can have a cascade of ripple effects across their livelihoods and the food supply chain. The COVID-19 pandemic has impacted all Americans, but particularly those who can never push pause – where taking time off due to illness could affect the…
finalist
e.l.f.'s Holiday Album: e.l.f. the Hauls
Last year, the most viral challenge in TikTok US history, #eyeslipsface, became a cultural moment that had all of TikTok making videos and singing “Eyes. Lips. Face.” through the holidays. What was e.l.f. Cosmetics going to do this year to energize their community and engage new consumers? Aside from the goal to continue to innovate and generate b…

Nominees

Ab Cricket Buzzega
The Indian Premier League (NFL Superbowl of India), the pinnacle of 20/20 short form cricket in India would be resuming after months of delays due to the Covid pandemic. Cricbuzz one of the leading cricket news and entertainment apps in India, had to kickstart the craze of Cricket for a country that went without Live televised sport for almost half a year. …
Emerge
We received the film edited as it stands, and were tasked with creating an original piece of music to accompany it. We composed a track that synced to the choreography, creating a soundscape inspired by the world on screen. MOSS Studio described the piece as “an exploration of humanity - and the authenticity of that humanity. At a time when society begins t…
Forever Your Girl
Voltaren Arthritis Pain Gel is the world’s #1 topical pain reliever. However, it was only available in the U.S. as a prescription until May 2020, when it became available over the counter. Our challenge: How do we launch a brand with limited awareness in a highly competitive category with well-established players like Tylenol and Aleve—during a global pa…
LaLiga Dikir Barat
The brief was to produce a localised LaLiga spot that resonates with APAC audiences and increase awareness so that football fans can watch LaLiga on beIN Sports Connect app. Based on this, we decided to shoot a local Dikir Barat group. Dikir Barat is a musical form, native to the Malay Peninsula, that involves singing in groups—often in a competitive settin…

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

winners will be announced in may. follow us to be notified!