ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

8th Annual Winners

Agency of the Year

Large Agency of the Year

R/GA

Small Agency of the Year

Atomic 212 Sydney

Mid-Size Agency of the Year

DDB Chicago

Arts & Entertainment

Actor

Dwayne Johnson

Celebrity

Jimmy Fallon

Dance

Misty Copeland

Singer

Troye Sivan

Actress

Taraji P. Henson

Comedian

Kevin Hart

Musician

Adele

TV Show

The Late Late Show with James Corden

By Campaign

Influencer & Celebrity Campaign

My Tales of Whisky Yule Log
Diamond Docs on behalf of Diageo submitted by Hunter PR

Mobile Campaign

Taco Bell Mobile Ordering Application
DigitasLBi, Taco Bell

Social Good Campaign

"Love Has No Labels" Diversity & Inclusion Campaign
The Ad Council
Connor's Cure
WWE

Integrated Campaign

Love Has No Labels
R/GA, Ad Council

Multi-Platform Campaign

Endless Table
Havas Worldwide Chicago, Reynolds
#NewWords - Dictionary.com
Collab (www.collabcreators.com), Dictionary.com

By Industry

Auto

The Greatest Interception Ever
Volvo Car USA

Consumer Brand

Lucy The Robot
Atomic 212 Sydney, Double Robotics

Entertainment

Peanutize me!
Ludomade, 20th Century Fox

Fashion, Beauty & Luxury

Carol's Daughter #BornandMade
Love Social, Carol's Daughter

Food & Beverage

Lovin' The Super Bowl
DDB Chicago, McDonald's

Government & Politics

The Royal Navy Engineers Recruitment Campaign
e3, The Royal Navy

Home & Decor

The First Ever Pinterest Yard Sale
Deutsch, Krylon

Live Events

2015 iHeartRadio Music Festival
iHeartRadio

Non-Profit

Crossroads Community Street Fare Social Campaign
Saatchi & Saatchi Wellness, Crossroads Community Services
Love Has No Labels
R/GA, Ad Council

Retail & E-Commerce

Live The Fresh Blade Shave
Dollar Shave Club

Technology

Lucy The Robot
Atomic 212 Sydney, Double Robotics

Travel & Tourism

BLAH Airlines
Eleven Inc, Virgin America

Business to Business

#BallotBriefcase on Snapchat
PwC

Education

John Jay College Insta-Challenge
VGD, John Jay College

Family & Parenting

Plum Organics®: Parenting Unfiltered
Something Massive, Plum Organics

Financial Services

Meet Halfway
CP+B LA, Noble People, PayPal, Airbnb

Games

LEGO Dimensions: The Ultimate Social Media Collaboration
Warner Bros. Interactive Entertainment
HUNT the TRUTH Audio Series
Ayzenberg Group, Xbox/343 Industries

Health & Fitness

#CignaRunTogether at #DisneylandHalf Marathon Weekend
Cigna

Hospitality

Two Bellmen
Marriott International, Marriott Content Studio, SubstanceOverHype, Platform Media Group

News

The New Yorker on Social Media
The New Yorker

Pets & Animals

RuffLife
breensmith, Friends of Animals

Sports

#MyPlayoffsMoment
National Hockey League and Camp Jefferson

Television

Netflix Narcos Original Series Social Media Campaign
Mistress, Netflix

Wine, Beer & Spirits

Hockey Heaven
Rethink, Molson Canadian
My Tales of Whisky Yule Log
Diamond Docs on behalf of Diageo submitted by Hunter PR

By Overall Presence

Facebook Presence

AJ+: 2.2 Billion Facebook Video Views in 2015
AJ+

Tumblr Presence

The Real Cost: Reaching youth at risk of experimenting with cigarettes
FCB Garfinkel, FDA Center of Tobacco Products

YouTube Presence

Last Week Tonight
HBO

Instagram Presence

Airbnb Instagram: @airbnb
Airbnb

Twitter Presence

Casper: The Tweeting Mattress
Casper

By use of Platform

Emerging Platform

Mr. Robot: Debt Deletion
ISL, NBCUniversal

Instagram

Beats By Dre Straight Outta Compton
R/GA's Hustle, Beats By Dr. Dre

Snapchat

Call of Duty: Hack in Black
Edelman & AKQA, Activision

Twitter

Lovin' The Super Bowl
DDB Chicago, McDonald's

YouTube

Do You Adventure?
NORTH, CLIF Bar

Facebook

Silent Ads
CP+B, Hotels.com

Pinterest

The First Ever Pinterest Yard Sale
Deutsch, Krylon

Tumblr

CRITICS' CHOICE AWARDS FAN ART RED CAPRET
A&E Television

Vine

Disney Vine
Disney Interactive

Content

GIF of the Year

Pizza Rat

Tumblr Blog of the Year

Photoshop Your Dreams

Instagram Photo of the Year

Peace for Paris

Vine of the Year

Why the fuck you lyin'

Content and Media

Animated GIFs

Hulu: The Perfect GIF
Good People, Hulu

Data Visualization

#Cokenomics
Mistress, Netflix

Hashtag

#GayIsOK
Lush Cosmetics + AllOut

Meme

Straight Outta Somewhere
PMG, Beats by Dre

Video

Wish Writer
Carat and J. Walter Thompson , Macy's

Contest or Promotion

Mr. Robot: Debt Deletion
ISL, NBCUniversal

Emojis

Emoji Ordering
CP+B, Domino's

Live Streaming Video

Mr. Robot: Debt Deletion
ISL, NBCUniversal

Photography and Graphics

High-Five. Give $5. Save Big Cats.
National Geographic

Virtual Reality

Discovery VR
Discovery Communications

Creative & Design

Art

Matija Erceg

DIY

ThreadBanger

Instagrammer of the Year

Baddie Winkle

Blogger

Momma's Gone City

Fashion

Christian Siriano

News & Media

Animal

JiffPom

Food

Hannah Hart

Journalist

Katie Couric

Parody Account

Emo Kylo Ren

Author

J.K. Rowling Sarah Dessen

Healthy Living

Jessamyn Stanley

Parenting

SACCONEJOLYs

Sports

Stephen Curry

Strategy & Engagement

Creative use of Technology

Netflix socks
Deeplocal, Netflix

Gamification

#CatchDrogon
360i, HBO/ Game of Thrones

Integration with Live Television

The Voice
NBC Entertainment

Online Community

@SummerBreak, a single summer told over multiple platforms
AT&T, Fullscreen, The Chernin Group, Astronauts Wanted, AT&T

Real Time Response

Adopt A Life Partner
DigitasLBi New York, Rescue Dogs Rock NYC

Customer Service

Tale of tiger's big adventure highlights airport's commitment to customer service
Hillsborough County Aviation Authority

Humor

Mustang Speed Dating
Team Detroit, Ford Motor Company

Media Buying Strategy

Lucy The Robot
Atomic 212 Sydney, Double Robotics

Physical & Digital

WestJet Christmas Miracle: 12,000 mini miracles
studio m , WestJet

Social Media Tool

#EveryDayCare – Whirlpool, DigitasLBi and Crowdtap
DigitasLBi, Crowdtap, Whirlpool

Team Internet

Vine Artist

Zach King

Vine Musician

Us The Duo

YouTube Comedian

Roman Atwood

YouTube Guru

Sprinkle of Glitter

Snapchatter of the Year

DJ Khaled

YouTuber of the Year

Casey Neistat

Vine Comedian

MeechOnMars Mikaela Long

Web Series

Good Mythical Morning

YouTube Ensemble

Prank vs Prank

YouTube Musician

Lindsey Stirling

Viner of the Year

King Bach

Tech & Innovation

Activism

Janet Mock

Gaming

Rooster Teeth's Let's Play

Science

I Fucking Love Science

Periscoper of the Year

Season & Snare

Education

Khan Academy

Podcast

Ear Biscuits

Weird

Bill Wurtz

YouNower of the Year

Merrell Twins