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THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Foreign Language Campaign Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign NEW! Rebrand Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Episodic NEW! Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Creator & Influencer Partnerships

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Engagement Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification GEO (Generative Engine Optimization) NEW! Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications Micro-Influencer Strategy Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Vertical Video Video Ad Video Series

Shorty Awards Entry Gallery

Browse entries by Competition
Brands & Orgs Influencers Impact
Additional Filters
Vine
winner
Lowe's Vine TapThru
The Lowe's #TapThruHowTo campaign extends the brand's success in providing entertaining and useful …
Organic Promotion
finalist
Lowe's x Ratatouille the TikTok Musical: A Partnership in 3 Acts
After TikTokers DIYed a massive fan-fiction trend to create their own Ratatouille themed musical, i…
Retail & E-Commerce
LTK Video Shopping
The forced shift to online shopping last year brought incredible adaptation to the retail industry …
Branded Series
Lucasfilm & FIRST: Galactic Builders Powered by Star Wars: Force for Change
In 2019, through the Star Wars: Force for Change philanthropic initiative, Lucasfilm and parent com…
Animated GIFs
Lucha Underground – Unmasked and Unapologetic, Live GIFing
With just a few weeks before the show's premiere, Lucha Underground's social media team was task…
Video
Lucha Underground: Season One
El Rey Network's breakout hit, Lucha Underground is a hybrid TV series/wrestling promotion that …
Auto
Lucid Motors - Brand AOR
2021 was a big year for Lucid, an electric vehicle company known for making the kind of luxury vehi…
Television, Multi-Platform Campaign
winner
audience honor
Lucifer - Season 4 Thirst Campaign
Much like Lucifer, who was banished to the depths of hell, the show bearing his name was dealt a si…
Medium-Length Video, Video
Lucifer - Welcome to Netflix
Much like Lucifer, who was banished to the depths of hell, the show bearing his name was dealt a si…
Long Form Video
Lucifer Recap Teaser
Now that Lucifer was making his grand entrance onto Netflix, we wanted to remind fans of some of th…
Storytelling
Lucifer Recap Teaser
Now that Lucifer was making his grand entrance onto Netflix, we wanted to remind fans of some of th…
Organic Promotion
finalist
audience honor
Lucifer S4 Thirst Campaign
Much like Lucifer, who was banished to the depths of hell, the show bearing his name was dealt a si…
Online Community
Lucifer S4: The Lucifans
Much like Lucifer, who was banished to the depths of hell, the show bearing his name was dealt a si…
Filter/Lens
finalist
Lucky Charms Unicorn Marshmallow Gamified Snap Lens
Lucky Charms launched a new Unicorn marshmallow to align with the cultural unicorn trend and expand…
Influencer & Celebrity Campaign, Integration with Live Television, Contest or Promotion, Business to Business, Integrated Campaign, Consumer Brand, Mobile Campaign, Media Buying Strategy, Video, Creative use of Technology, News, Retail & E-Commerce, Technology, Television
winner
gold honor
silver honor
bronze honor
Lucy The Robot
BackgroundGlobal technology company, Double Robotics, wanted to launch into the Australian market w…
Multicultural Community Engagement, Music & Dance, Storytelling
finalist
bronze honor
Luis Fonsi and Alzheimer’s Association Use Music to Raise Alzheimer’s Awareness
More than 6 million Americans are living with Alzheimer's disease. The Alzheimer's Association 2022…
Facebook, Entertainment
finalist
bronze honor
Luke Bryan Digital Autograph Application
On the heels of Luke Bryan's album release for "Kill the Lights", the goal was to create a unique d…
Twitter, Twitter Presence
finalist
gold honor
Lulu
In the Summer of 2020 South Africans were stuck in lockdown during their favourite time of year. Th…
Video Pre-Roll
finalist
Lumene: Nordic Chic Colour Correcting Cream
Lumene is a multi-award winning skincare brand from Finland. Their philosophy is deeply rooted in t…
Video Series
LUMIX Presents: Shutter Showdown
IMGN Media and LUMIX teamed up to create a long-form video campaign that would showcase the excepti…
Fitness, Health, & Wellness, Hashtag, Facebook, Storytelling, User-Generated Content
finalist
bronze honor
audience honor
LVNG With Lung Cancer: Letters of Love
The campaign’s objectives were to: • Raise awareness about lung cancer on Facebook outside of th…
Real-Time Response
Lydia should have switched to #Truvia #BreakingBad #SweetSwitch
Truvia® natural sweetener is #1 in its category of zero-calorie natural sweeteners in the U.S. and …
Video
Lyft - Giving Strangers A Lyft in Miami ft. Will Smith
Lyft expands its “Undercover” campaign by ‘pulling the mask off’ and placing unsuspecting passenger…
Auto
Lyft Launch Party Featuring Young Thug
Our objective was to create a new series to promote hot new music releases. The plan was for popula…
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