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THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Foreign Language Campaign Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign NEW! Rebrand Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Episodic NEW! Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Creator & Influencer Partnerships

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Engagement Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification GEO (Generative Engine Optimization) NEW! Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications Micro-Influencer Strategy Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Vertical Video Video Ad Video Series

Shorty Awards Entry Gallery

Browse entries by Competition
Brands & Orgs Influencers Impact
Additional Filters
Real Time Response
finalist
gold honor
Lyft’s Pete Davidson Tweet
Rideshare company Lyft is on a mission to reshape the brand towards iconic cultural relevance targe…
Financial Services
finalist
LyricALLY: Creating a dope track to make financial education fun
Since 2009, the financial literacy rate in the US has plummeted, and while 36% of students have tak…
Music & Dance, TikTok
finalist
Lysol #HealthyHabits6Step
In 2020, there was no shortage of information about COVID-19, but there was one big problem: it was…
Event & Experiential, Gamification
Lysol's Battling Bac
When Lysol wanted to continue its "World's Stinkiest Sock" campaign for 2023, it wanted something d…
Instagram
M Live: Friends, Family, and Followers
Marriott International's real-time command center, M Live, wanted to attract a NextGen audience by …
Customer Service
winner
M Live: Bridging the Digital Divide - Exclusive Experiences
Marriott International's real-time command center, M Live, wanted to enhance our Marriott Bonvoy me…
Data Visualization
finalist
M Live: Real-Time Hotel Bookings
Marriott International's real-time command center, M Live, is on a mission to find innovative ways …
Hospitality, Real Time Response
winner
M Live: The Great American Eclipse
On August 21, 2017, the Great American Eclipse presented a unique opportunity for Marriott hotels s…
Influencer & Celebrity Campaign, Food & Beverage
finalist
M&M'S 1 Million Tastes of Crispy Giveaway - #NashHasCrispy
How does an iconic brand like M&M'S engage the all-important Millennial and Gen-Z audiences? By bri…
Multi-Platform Campaign
M&M'S Caramel Launch
Create an introductory splash for M&M'S Caramel to keep it top of mind with consumers through the e…
Food & Beverage
M&M'S Caramel Launch
Create an introductory splash for M&M'S Caramel to keep it top of mind with consumers through the e…
Vine
finalist
M&M'S Color Commentary
In the wake of the "Super Bowl Blackout," every marketer approached the 2014 Big Game hoping for so…
Food & Beverage, Social Good Campaign
M&M'S RED NOSE DAY 2018
For the fourth year in a row, M&M'S partnered with Red Nose Day to help America come together to ra…
Multi-Platform Campaign
M&M’S 2016 Flavor Vote
For 75 years, M&M'S has been the People's Chocolate, and for the first time in its history, the bra…
Social Good Campaign, Hashtag, Food & Beverage
finalist
bronze honor
M&M’S Red Nose Day Campaign
In 2015, M&M'S launched a movement to raise money and awareness for the first U.S. Red Nose Day, a …
Art Direction, Brand Partnership, Food & Beverage
finalist
M&M’S x Kate Spade New York: Statement Candy
What’s the recipe for a delicious collaboration? Start with M&M’S iconically colorful personality, …
Filter/Lens
finalist
Ma - Universal Pictures
Universal Pictures was looking for creative ways to highlight the unique personality of Ma to engag…
Earned Media, Real Time Response
finalist
gold honor
silver honor
Mac AND Cheese
EXECUTIVE SUMMARY  In July 2024, California Pizza Kitchen (CPK) turned a potential PR disaster i…
Beauty
finalist
MAC Cosmetics I Wear MAC
To celebrate its 40th anniversary and launch of M·A·Cximal Silky Matte Lipstick, M·A·C Cosmetics ha…
Beauty, Multi-Platform Partnership
MAC Cosmetics National Lipstick Day
A highlight on the MAC marketing calendar is National Lipstick Day, where the brand – most known fo…
Food & Beverage, Local Campaign, Micro-Influencer Strategy, User-Generated Content
winner
bronze honor
Macsterpiece
In a world where traditional art forms dominate the elite art scene; we saw a unique opportunity to…
Multi-Platform Campaign
Macy's Holiday Shorts
American Rag, a fashion brand for millennials available exclusively at Macy's, wanted to drive awar…
Live Video
Macy's Live
Macy’s Live launched in Fall 2021 with the objective to enhance the retail landscape and fuel the c…
Social Good Campaign
Macy’s #AmericanSelfie Campaign
As one of America's oldest and most iconic retailers, Macy's supports the spirit of America with th…
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