THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series

From the 15th Annual Shorty Awards Real Time Response

This category honors the use of social media or digital by a brand, agency, news outlet, or personality that orchestrated a relevant and impressive response to an event, cultural phenomenon, or other brands in real-time.

See previous winners and honorees here.

Winner

Real Time Response
winner
Bring Home the Bud
Two days before the kick-off of the World Cup,  Budweiser was banned from selling beer to fans arou…

Finalists

Real Time Response
finalist
gold honor
Aspercreme - Asperqueens + Heel Hack
Aspercreme is a topical pain relief brand that’s iconic among Boomers, but has long failed to make …
Real Time Response
finalist
gold honor
Lyft’s Pete Davidson Tweet
Rideshare company Lyft is on a mission to reshape the brand towards iconic cultural relevance targe…
Real Time Response
finalist
silver honor
audience honor
Cadbury x Black Peppa
Cadbury is a brand with a very broad audience. Rooted in generosity, and having a ‘Glass and a half…
Real Time Response
finalist
bronze honor
Michelob Guy
When a picture of a man holding an ULTRA at a PGA event began to go viral, we quickly jumped into t…
Real Time Response
finalist
A Very Big, Very Important Announcement
Everyone’s favorite fictitious corporation knows a good idea when it sees one. After a Very Importa…
Real Time Response
finalist
Burger King x Coolr. Nick Pope Goes Viral
As part of our ongoing social retainer with Burger King UK, we are always looking for proactive and…
Real Time Response
finalist
Can't Quiet Pride
Established LGBTQ+ labels are facing the threat of extinction in the wake of the “Don’t say Gay” bi…
Real Time Response
finalist
Chipotle Mexican Grill x Corn Kid
This summer, an interview with a 7-year old named Tariq describing his favorite food, corn, went vi…
Real Time Response
finalist
Fries > Walls
At the height of the January 6th hearings, it was revealed that the ex-President of the United Stat…
Real Time Response
finalist
Global Wormageddon
Capturing attention during the Peak TV era is hard enough (600+ shows in 2022); it is significantly…
Real Time Response
finalist
JCPenney Lottery Giveaway
To capitalize on the buzz surrounding the unprecedented $2.04 billion Powerball jackpot in November…
Real Time Response
finalist
KD’s UNESCO BID
On November 30th, 2022 UNESCO added the French Baguette to its list of Intangible List of Cultural …
Real Time Response
finalist
Mailchimp x Serial Podcast: Real-Time Marketing Surprise and Delight
Over 8 years ago, one young girl's mispronunciation of "chimp" as "kimp" spawned the now famous phr…
Real Time Response
finalist
Medela Launches #MomsUnite4Milk to Support Families Impacted by the Formula & Human Milk Shortages
Due to global supply chain issues and product recalls, shortages of infant formula across North Ame…
Real Time Response
finalist
Pet Naturals Viral Tiktok Response
Pets have long suffered anxiety, but since 2020 there has been a significant increase in separation…
Real Time Response
finalist
Serena Pack
Consumers are searching for brands and role models to show them that they can be successful and sti…
Real Time Response
finalist
The Daily Show - Instagram CEO Speaks Out
This piece came on the heels of a video released by Instagram CEO, Adam Mosseiri, in which he annou…
Real Time Response
finalist
We Mae a Mistake
As a new consumer brand, we love receiving DMs from customers & hearing about their experience with…

Nominees

Real Time Response
#PassMeABusch
Sometimes you just have to bribe certain people if you want to get things done. That was our conclu…
Real Time Response
Beats Presents “Dark Mode” By Lil Baby Starring Ja Morant
Beats is a brand built on being defiant and resonant in culture, something that lends to our DNA as…
Real Time Response
Burger King - Saint proactive post
In November 2022, Saint Champagne Bar & Lounge in Cape Town posted an 'URGENT NOTICE' on their Inst…
Real Time Response
Combating Teen Vaping In Florida
THE FACTS NOW is a youth tobacco prevention campaign established by the Florida Department of Healt…
Real Time Response
Plan Your Vote
Voting is one of the most sacred duties of American citizens, and the outcomes of elections shape o…
Real Time Response
The Super Board
Fiorucci is a nationally distributed, premium Italian meat brand that has low awareness and a much …