THE 14TH ANNUAL SHORTY AWARDS
The Shorty Awards honor the best of social media and digital. View this season's finalists!
Campaign
Brand Awareness Campaign
NEW!
Campaign by Diverse-Owned Businesses
NEW!
Global Campaign
Integrated Campaign
Launch Campaign
NEW!
Local Campaign
Mobile Campaign
Multi-Platform Campaign
Rebrand Campaign
NEW!
Regional Campaign
NEW!
Social Good Campaign
Content and Media
Blog & Micro-blog
Branded Content
Branded Series
Clapback
Contest or Promotion
Data Visualization
Email
NEW!
Emojis
Filter/Lens
Hashtag
Meme & GIFs
NEW!
Micro-site
NEW!
Native Advertising
Single Post or Activation
User-Generated Content
Voice
Design
Animation
Art Direction
Brand Identity
Brand Redesign
Graphic Art
Images
Sound
NEW!
UX/UI
Visual Effects
Industry
Auto
Beauty
Business to Business
Consumer Brand
Education
Entertainment
Family and Parenting
Financial Services
Fitness, Health, & Wellness
Food & Beverage
Gaming
Government & Politics
Hospitality
Live Events
News & Media
Non-Profit
Pets & Animals
Pharma & Healthcare
Real Estate
Restaurants
Retail & E-Commerce
Social Activism
Sports
Technology
Television
Travel & Tourism
Wine, Beer & Spirits
Influencer & Celebrity Partnership
Emerging Platform Partnership
Facebook Partnership
Instagram Partnership
Multi-Platform Partnership
TikTok Partnership
Twitter Patnership
YouTube Partnership
Metaverse
Artificial Intelligence
Extended Reality
NEW!
Immersive
Interactive Content
NEW!
NFTs
NEW!
Overall Presence
Facebook Presence
Instagram Presence
Instant Message Presence
NEW!
LinkedIn Presence
Multi-Platform Presence
Other Platform Presence
NEW!
TikTok Presence
Twitter Presence
YouTube Presence
Single Platform
Facebook
Instagram
LinkedIn
Other Platform
NEW!
TikTok
Twitter
YouTube
Strategy & Engagement
Brand Partnership
NEW!
Call to Action
Chatbots
Community Management
Creative Use of Technology
Customer Service
Earned Media
NEW!
Employee Engagement
Event & Experiential
NEW!
Fundraising
Gamification
Globalization
Humor
Innovative Media Buying Strategy
NEW!
Insights & Trends
Integration with Live Television
LGBTQ Community Engagement
Localization
Micro-Influencer Strategy
Multicultural Community Engagement
Music & Dance
On a Shoestring
NEW!
Organic Promotion
Paid & Amplification
Physical and Digital Convergence
Public Service Announcement
Real Time Response
Search
NEW!
Shopping
Storytelling
Takeovers
Podcast
Art & Culture Podcast
NEW!
Branded Podcast
Comedy Podcast
NEW!
News & Politics Podcast
NEW!
Other Podcast Genres
NEW!
Podcast Mini Series
Science & Technology Podcast
NEW!
Sports & Health Podcast
NEW!
True Crime & Documentary Podcast
NEW!
Video
360 Video
Animal Video
NEW!
Comedy Video
Dance Video
NEW!
Featurette or Behind The Scenes Video
NEW!
Instructional Video
Live Event Coverage
Live Video
Long Form Video
Medium-Length Video
Product Feature Video
NEW!
Short Form Video
Stories
Unboxing Video
NEW!
Vertical Video
Video Ad
Video Series
NEW!
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Real Time Response
This category honors the use of social media or digital by a brand, agency, news outlet, or personality that orchestrated a relevant and impressive response to an event, cultural phenomenon, or other brands in real-time.
See previous winners and honorees here.
Real Time Response
#PassMeABusch
Sometimes you just have to bribe certain people if you want to get things done. That was our conclu…
Real Time Response
A Very Big, Very Important Announcement
Everyone’s favorite fictitious corporation knows a good idea when it sees one. After a Very Importa…
Real Time Response
Aspercreme - Asperqueens + Heel Hack
Aspercreme is a topical pain relief brand that’s iconic among Boomers, but has long failed to make …
Real Time Response
Beats Presents “Dark Mode” By Lil Baby Starring Ja Morant
Beats is a brand built on being defiant and resonant in culture, something that lends to our DNA as…
Real Time Response
Bring Home the Bud
Two days before the kick-off of the World Cup, Budweiser was banned from selling beer to fans arou…
Real Time Response
Burger King - Saint proactive post
In November 2022, Saint Champagne Bar & Lounge in Cape Town posted an 'URGENT NOTICE' on their Inst…
Real Time Response
Burger King x Coolr. Nick Pope Goes Viral
As part of our ongoing social retainer with Burger King UK, we are always looking for proactive and…
Real Time Response
Cadbury x Black Peppa
Cadbury is a brand with a very broad audience. Rooted in generosity, and having a ‘Glass and a half…
Real Time Response
Can't Quiet Pride
Established LGBTQ+ labels are facing the threat of extinction in the wake of the “Don’t say Gay” bi…
Real Time Response
Chipotle Mexican Grill x Corn Kid
This summer, an interview with a 7-year old named Tariq describing his favorite food, corn, went vi…
Real Time Response
Combating Teen Vaping In Florida
THE FACTS NOW is a youth tobacco prevention campaign established by the Florida Department of Healt…
Real Time Response
Fries > Walls
At the height of the January 6th hearings, it was revealed that the ex-President of the United Stat…
Real Time Response
Global Wormageddon
Capturing attention during the Peak TV era is hard enough (600+ shows in 2022); it is significantly…
Real Time Response
JCPenney Lottery Giveaway
To capitalize on the buzz surrounding the unprecedented $2.04 billion Powerball jackpot in November…
Real Time Response
KD’s UNESCO BID
On November 30th, 2022 UNESCO added the French Baguette to its list of Intangible List of Cultural …
Real Time Response
Lyft’s Pete Davidson Tweet
Rideshare company Lyft is on a mission to reshape the brand towards iconic cultural relevance targe…
Real Time Response
Mailchimp x Serial Podcast: Real-Time Marketing Surprise and Delight
Over 8 years ago, one young girl's mispronunciation of "chimp" as "kimp" spawned the now famous phr…
Real Time Response
Medela Launches #MomsUnite4Milk to Support Families Impacted by the Formula & Human Milk Shortages
Due to global supply chain issues and product recalls, shortages of infant formula across North Ame…
Real Time Response
Michelob Guy
When a picture of a man holding an ULTRA at a PGA event began to go viral, we quickly jumped into t…
Real Time Response
Pet Naturals Viral Tiktok Response
Pets have long suffered anxiety, but since 2020 there has been a significant increase in separation…
Real Time Response
Plan Your Vote
Voting is one of the most sacred duties of American citizens, and the outcomes of elections shape o…
Real Time Response
Serena Pack
Consumers are searching for brands and role models to show them that they can be successful and sti…
Real Time Response
The Daily Show - Instagram CEO Speaks Out
This piece came on the heels of a video released by Instagram CEO, Adam Mosseiri, in which he annou…
Real Time Response
The Super Board
Fiorucci is a nationally distributed, premium Italian meat brand that has low awareness and a much …
Real Time Response
We Mae a Mistake
As a new consumer brand, we love receiving DMs from customers & hearing about their experience with…
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