THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Real Time Response

This category honors the use of social media or digital by a brand, agency, news outlet, or personality that orchestrated a relevant and impressive response to an event, cultural phenomenon, or other brands in real-time.

See previous winners and honorees here.
#PassMeABusch
Sometimes you just have to bribe certain people if you want to get things done. That was our conclu…
A Very Big, Very Important Announcement
Everyone’s favorite fictitious corporation knows a good idea when it sees one. After a Very Importa…
Aspercreme - Asperqueens + Heel Hack
Aspercreme is a topical pain relief brand that’s iconic among Boomers, but has long failed to make …
Beats Presents “Dark Mode” By Lil Baby Starring Ja Morant
Beats is a brand built on being defiant and resonant in culture, something that lends to our DNA as…
Bring Home the Bud
Two days before the kick-off of the World Cup,  Budweiser was banned from selling beer to fans arou…
Burger King - Saint proactive post
In November 2022, Saint Champagne Bar & Lounge in Cape Town posted an 'URGENT NOTICE' on their Inst…
Burger King x Coolr. Nick Pope Goes Viral
As part of our ongoing social retainer with Burger King UK, we are always looking for proactive and…
Cadbury x Black Peppa
Cadbury is a brand with a very broad audience. Rooted in generosity, and having a ‘Glass and a half…
Can't Quiet Pride
Established LGBTQ+ labels are facing the threat of extinction in the wake of the “Don’t say Gay” bi…
Chipotle Mexican Grill x Corn Kid
This summer, an interview with a 7-year old named Tariq describing his favorite food, corn, went vi…
Combating Teen Vaping In Florida
THE FACTS NOW is a youth tobacco prevention campaign established by the Florida Department of Healt…
Fries > Walls
At the height of the January 6th hearings, it was revealed that the ex-President of the United Stat…
Global Wormageddon
Capturing attention during the Peak TV era is hard enough (600+ shows in 2022); it is significantly…
JCPenney Lottery Giveaway
To capitalize on the buzz surrounding the unprecedented $2.04 billion Powerball jackpot in November…
KD’s UNESCO BID
On November 30th, 2022 UNESCO added the French Baguette to its list of Intangible List of Cultural …
Lyft’s Pete Davidson Tweet
Rideshare company Lyft is on a mission to reshape the brand towards iconic cultural relevance targe…
Mailchimp x Serial Podcast: Real-Time Marketing Surprise and Delight
Over 8 years ago, one young girl's mispronunciation of "chimp" as "kimp" spawned the now famous phr…
Medela Launches #MomsUnite4Milk to Support Families Impacted by the Formula & Human Milk Shortages
Due to global supply chain issues and product recalls, shortages of infant formula across North Ame…
Michelob Guy
When a picture of a man holding an ULTRA at a PGA event began to go viral, we quickly jumped into t…
Pet Naturals Viral Tiktok Response
Pets have long suffered anxiety, but since 2020 there has been a significant increase in separation…
Plan Your Vote
Voting is one of the most sacred duties of American citizens, and the outcomes of elections shape o…
Serena Pack
Consumers are searching for brands and role models to show them that they can be successful and sti…
The Daily Show - Instagram CEO Speaks Out
This piece came on the heels of a video released by Instagram CEO, Adam Mosseiri, in which he annou…
The Super Board
Fiorucci is a nationally distributed, premium Italian meat brand that has low awareness and a much …
We Mae a Mistake
As a new consumer brand, we love receiving DMs from customers & hearing about their experience with…