THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Special Project

Special Project

From the 15th Annual Shorty Awards Real Time Response

This category honors the use of social media or digital by a brand, agency, news outlet, or personality that orchestrated a relevant and impressive response to an event, cultural phenomenon, or other brands in real-time.

See previous winners and honorees here.

Finalists

finalist
gold honor
Aspercreme - Asperqueens + Heel Hack
Aspercreme is a topical pain relief brand that’s iconic among Boomers, but has long failed to make …
finalist
gold honor
Lyft’s Pete Davidson Tweet
Rideshare company Lyft is on a mission to reshape the brand towards iconic cultural relevance targe…
finalist
silver honor
audience honor
Cadbury x Black Peppa
Cadbury is a brand with a very broad audience. Rooted in generosity, and having a ‘Glass and a half…
finalist
bronze honor
Michelob Guy
When a picture of a man holding an ULTRA at a PGA event began to go viral, we quickly jumped into t…
finalist
A Very Big, Very Important Announcement
Everyone’s favorite fictitious corporation knows a good idea when it sees one. After a Very Importa…
finalist
Burger King x Coolr. Nick Pope Goes Viral
As part of our ongoing social retainer with Burger King UK, we are always looking for proactive and…
finalist
Can't Quiet Pride
Established LGBTQ+ labels are facing the threat of extinction in the wake of the “Don’t say Gay” bi…
finalist
Chipotle Mexican Grill x Corn Kid
This summer, an interview with a 7-year old named Tariq describing his favorite food, corn, went vi…
finalist
Fries > Walls
At the height of the January 6th hearings, it was revealed that the ex-President of the United Stat…
finalist
Global Wormageddon
Capturing attention during the Peak TV era is hard enough (600+ shows in 2022); it is significantly…
finalist
JCPenney Lottery Giveaway
To capitalize on the buzz surrounding the unprecedented $2.04 billion Powerball jackpot in November…
finalist
KD’s UNESCO BID
On November 30th, 2022 UNESCO added the French Baguette to its list of Intangible List of Cultural …
finalist
Mailchimp x Serial Podcast: Real-Time Marketing Surprise and Delight
Over 8 years ago, one young girl's mispronunciation of "chimp" as "kimp" spawned the now famous phr…
finalist
Medela Launches #MomsUnite4Milk to Support Families Impacted by the Formula & Human Milk Shortages
Due to global supply chain issues and product recalls, shortages of infant formula across North Ame…
finalist
Pet Naturals Viral Tiktok Response
Pets have long suffered anxiety, but since 2020 there has been a significant increase in separation…
finalist
Serena Pack
Consumers are searching for brands and role models to show them that they can be successful and sti…
finalist
The Daily Show - Instagram CEO Speaks Out
This piece came on the heels of a video released by Instagram CEO, Adam Mosseiri, in which he annou…
finalist
We Mae a Mistake
As a new consumer brand, we love receiving DMs from customers & hearing about their experience with…

Nominees