THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign NEW! Campaign by Diverse-Owned Businesses NEW! Global Campaign Integrated Campaign Launch Campaign NEW! Local Campaign Mobile Campaign Multi-Platform Campaign Rebrand Campaign NEW! Regional Campaign NEW! Social Good Campaign

Content and Media

Blog & Micro-blog Branded Content Branded Series Clapback Contest or Promotion Data Visualization Email NEW! Emojis Filter/Lens Hashtag Meme & GIFs NEW! Micro-site NEW! Native Advertising Single Post or Activation User-Generated Content Voice

Design

Animation Art Direction Brand Identity Brand Redesign Graphic Art Images Sound NEW! UX/UI Visual Effects

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Family and Parenting Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Emerging Platform Partnership Facebook Partnership Instagram Partnership Multi-Platform Partnership TikTok Partnership Twitter Patnership YouTube Partnership

Metaverse

Artificial Intelligence Extended Reality NEW! Immersive Interactive Content NEW! NFTs NEW!

Overall Presence

Facebook Presence Instagram Presence Instant Message Presence NEW! LinkedIn Presence Multi-Platform Presence Other Platform Presence NEW! TikTok Presence Twitter Presence YouTube Presence

Single Platform

Facebook Instagram LinkedIn Other Platform NEW! TikTok Twitter YouTube

Strategy & Engagement

Brand Partnership NEW! Call to Action Chatbots Community Management Creative Use of Technology Customer Service Earned Media NEW! Employee Engagement Event & Experiential NEW! Fundraising Gamification Globalization Humor Innovative Media Buying Strategy NEW! Insights & Trends Integration with Live Television LGBTQ Community Engagement Localization Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring NEW! Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response Search NEW! Shopping Storytelling Takeovers

Podcast

Art & Culture Podcast NEW! Branded Podcast Comedy Podcast NEW! News & Politics Podcast NEW! Other Podcast Genres NEW! Podcast Mini Series Science & Technology Podcast NEW! Sports & Health Podcast NEW! True Crime & Documentary Podcast NEW!

Video

360 Video Animal Video NEW! Comedy Video Dance Video NEW! Featurette or Behind The Scenes Video NEW! Instructional Video Live Event Coverage Live Video Long Form Video Medium-Length Video Product Feature Video NEW! Short Form Video Stories Unboxing Video NEW! Vertical Video Video Ad Video Series NEW!

Real Time Response

This category honors the use of social media or digital by a brand, agency, news outlet, or personality that orchestrated a relevant and impressive response to an event, cultural phenomenon, or other brands in real-time.

See previous winners and honorees here.
Real Time Response
#PassMeABusch
Sometimes you just have to bribe certain people if you want to get things done. That was our conclu…
Real Time Response
A Very Big, Very Important Announcement
Everyone’s favorite fictitious corporation knows a good idea when it sees one. After a Very Importa…
Real Time Response
Aspercreme - Asperqueens + Heel Hack
Aspercreme is a topical pain relief brand that’s iconic among Boomers, but has long failed to make …
Real Time Response
Beats Presents “Dark Mode” By Lil Baby Starring Ja Morant
Beats is a brand built on being defiant and resonant in culture, something that lends to our DNA as…
Real Time Response
Bring Home the Bud
Two days before the kick-off of the World Cup,  Budweiser was banned from selling beer to fans arou…
Real Time Response
Burger King - Saint proactive post
In November 2022, Saint Champagne Bar & Lounge in Cape Town posted an 'URGENT NOTICE' on their Inst…
Real Time Response
Burger King x Coolr. Nick Pope Goes Viral
As part of our ongoing social retainer with Burger King UK, we are always looking for proactive and…
Real Time Response
Cadbury x Black Peppa
Cadbury is a brand with a very broad audience. Rooted in generosity, and having a ‘Glass and a half…
Real Time Response
Can't Quiet Pride
Established LGBTQ+ labels are facing the threat of extinction in the wake of the “Don’t say Gay” bi…
Real Time Response
Chipotle Mexican Grill x Corn Kid
This summer, an interview with a 7-year old named Tariq describing his favorite food, corn, went vi…
Real Time Response
Combating Teen Vaping In Florida
THE FACTS NOW is a youth tobacco prevention campaign established by the Florida Department of Healt…
Real Time Response
Fries > Walls
At the height of the January 6th hearings, it was revealed that the ex-President of the United Stat…
Real Time Response
Global Wormageddon
Capturing attention during the Peak TV era is hard enough (600+ shows in 2022); it is significantly…
Real Time Response
JCPenney Lottery Giveaway
To capitalize on the buzz surrounding the unprecedented $2.04 billion Powerball jackpot in November…
Real Time Response
KD’s UNESCO BID
On November 30th, 2022 UNESCO added the French Baguette to its list of Intangible List of Cultural …
Real Time Response
Lyft’s Pete Davidson Tweet
Rideshare company Lyft is on a mission to reshape the brand towards iconic cultural relevance targe…
Real Time Response
Mailchimp x Serial Podcast: Real-Time Marketing Surprise and Delight
Over 8 years ago, one young girl's mispronunciation of "chimp" as "kimp" spawned the now famous phr…
Real Time Response
Medela Launches #MomsUnite4Milk to Support Families Impacted by the Formula & Human Milk Shortages
Due to global supply chain issues and product recalls, shortages of infant formula across North Ame…
Real Time Response
Michelob Guy
When a picture of a man holding an ULTRA at a PGA event began to go viral, we quickly jumped into t…
Real Time Response
Pet Naturals Viral Tiktok Response
Pets have long suffered anxiety, but since 2020 there has been a significant increase in separation…
Real Time Response
Plan Your Vote
Voting is one of the most sacred duties of American citizens, and the outcomes of elections shape o…
Real Time Response
Serena Pack
Consumers are searching for brands and role models to show them that they can be successful and sti…
Real Time Response
The Daily Show - Instagram CEO Speaks Out
This piece came on the heels of a video released by Instagram CEO, Adam Mosseiri, in which he annou…
Real Time Response
The Super Board
Fiorucci is a nationally distributed, premium Italian meat brand that has low awareness and a much …
Real Time Response
We Mae a Mistake
As a new consumer brand, we love receiving DMs from customers & hearing about their experience with…