THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series

From the 14th Annual Shorty Awards Real Time Response

This category honors the use of social media or digital by a brand, agency, news outlet or personality that orchestrated a relevant and impressive response to an event, cultural phenomenon, or other brand in real-time.

See previous winners and honorees here.

Winner

Real Time Response
winner
Comment Like a Boss - The world’s first engagement activity that ran on Google Slides
In India, millennials don’t look at banking as an exciting product. The category, in general, has b…

Finalists

Real Time Response
finalist
gold honor
audience honor
Frank’s RedHot : TikTok Hot Sauce Wars
Our objective was to grow brand awareness, affinity, and love by meaningfully engaging with consume…
Real Time Response
finalist
bronze honor
Chipotle Mexican Grill x Miley Cyrus
To promote her new album Plastic Hearts, Miley Cyrus started commenting on her fans’ TikTok v…
Real Time Response
finalist
bronze honor
Football is for Everyone
The NFL is more than a source of entertainment, it’s a platform for influencing and creating change…
Real Time Response
finalist
bronze honor
Michelob ULTRA x Tinker Hatfield – “Not for Sale” Championship Bottle
As the NBA’s newest sponsor, Michelob ULTRA needed to cement its place among basketball fans and NB…
Real Time Response
finalist
"Take the $500k"
Join in on the "Dinner with JAY-Z or $500k?" debate like only TIDAL could.
Real Time Response
finalist
Addressing the Gender Gap in Sports with 160over90 and VMLY&R
In 2021, the world of sports still faces disparity when it comes to equality between men’s and wome…
Real Time Response
finalist
Whirlpool: The Great Microwave Debate
Remember the great “dress” debate? Or maybe Laurel/Yanny rings a bell? Well the night before Memori…

Nominees

Real Time Response
"No Family. No Drama"
One-third of wireless customers are on single-line phone plans, which don’t offer the savings of gr…
Real Time Response
Domino's congratulates Olympian Mirabai Chanu
In July 2021, The Tokyo Olympics were in full swing with fans all around the world stuck to their s…
Real Time Response
GoFundMe's AAPI Community Relief Fund
In early 2021, there was a shocking rise in violence directed against Asian Americans. Following th…
Real Time Response
Kendra Scott's #BamaRush to TikTok
On August 10th 2021, the nation was glued to TikTok as hundreds of sorority hopefuls showed off the…
Real Time Response
NYC Christmas in the Time of Omicron
Each December, we publish a social-only Instagram story that highlights the New York City holiday s…
Real Time Response
Sha'Carri Richardson & Kanye West for Beats Studio Buds
Sha’Carri Richardson captured the world’s attention with her record-breaking 100-meter dash. But as…
Real Time Response
The #FreemanEra
Pete Thamel’s tweet reporting the departure of Notre Dame Football head coach Brian Kelly – the win…
Real Time Response
When Pepsi Met Mango, An Unexpected Love Story
Tinder is all about human connections for everyone no matter what your interests are. Created for t…
Real Time Response
YOU: Just Two Certified Freaks
When Cardi B noticed that Penn Badgley mentioned her in an interview, she excitedly tweeted about i…