THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Awareness Campaign Corporate Social Responsibility Campaign Diverse-Owned Businesses Campaign Fundraising Campaign Global Campaign Integrated Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign On a Shoestring Campaign Pro Bono Campaign Social Movement Campaign

Content & Design

Audio & Music Brand Voice NEW! Branded Content Branded Series Documentary Short Email & Newsletter NEW! Feature Film Gamification NEW! Images Interactive Content Long Form Video Medium Length Video NEW! Micro-site or Blog Podcast Research Reports Short Form Video Video Series

Cause

Animal Rights & Welfare Arts & Culture Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Emergency Relief Environment & Sustainability Fight Poverty Gender Equality Human Rights Immigration & Refugees Learning & Development LGBTQ+ Mental Health Multi-Cause Initiative Other Causes NEW! Public Health Public Safety Racial Equality Responsible Consumption & Production Responsible Technology NEW! Social Justice Youth & Family

Industry

Automotive Business to Business Consumer Brands Education Entertainment Fashion & Beauty Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness News & Media Non-Profit Other Industry NEW! Retail & E-Commerce Sports Technology

Partnerships

Brand Partnership NEW! Corporate-Community Influencer, Creator & Celebrity Nonprofit Partnership Other Partnerships NEW!

Platforms & Technology

Extended Reality Gaming Generative AI Instagram LinkedIn Other Platforms TikTok YouTube

Special Project

Special Project

Strategy & Engagement

Call to Action Community Engagement Contest or Challenges Data & Insights Earned Media Event & Experiential Guerrilla Marketing Integration with Traditional Media NEW! Paid Media PSA Single Post Storytelling Use of Viral Content NEW! User Generated Content

From the 14th Annual Shorty Awards Real Time Response

This category honors the use of social media or digital by a brand, agency, news outlet or personality that orchestrated a relevant and impressive response to an event, cultural phenomenon, or other brand in real-time.

See previous winners and honorees here.

Winner

Real Time Response
winner
Comment Like a Boss - The world’s first engagement activity that ran on Google Slides
In India, millennials don’t look at banking as an exciting product. The category, in general, has b…

Finalists

Real Time Response
finalist
gold honor
audience honor
Frank’s RedHot : TikTok Hot Sauce Wars
Our objective was to grow brand awareness, affinity, and love by meaningfully engaging with consume…
Real Time Response
finalist
bronze honor
Chipotle Mexican Grill x Miley Cyrus
To promote her new album Plastic Hearts, Miley Cyrus started commenting on her fans’ TikTok v…
Real Time Response
finalist
bronze honor
Football is for Everyone
The NFL is more than a source of entertainment, it’s a platform for influencing and creating change…
Real Time Response
finalist
bronze honor
Michelob ULTRA x Tinker Hatfield – “Not for Sale” Championship Bottle
As the NBA’s newest sponsor, Michelob ULTRA needed to cement its place among basketball fans and NB…
Real Time Response
finalist
"Take the $500k"
Join in on the "Dinner with JAY-Z or $500k?" debate like only TIDAL could.
Real Time Response
finalist
Addressing the Gender Gap in Sports with 160over90 and VMLY&R
In 2021, the world of sports still faces disparity when it comes to equality between men’s and wome…
Real Time Response
finalist
Whirlpool: The Great Microwave Debate
Remember the great “dress” debate? Or maybe Laurel/Yanny rings a bell? Well the night before Memori…

Nominees

Real Time Response
"No Family. No Drama"
One-third of wireless customers are on single-line phone plans, which don’t offer the savings of gr…
Real Time Response
Domino's congratulates Olympian Mirabai Chanu
In July 2021, The Tokyo Olympics were in full swing with fans all around the world stuck to their s…
Real Time Response
GoFundMe's AAPI Community Relief Fund
In early 2021, there was a shocking rise in violence directed against Asian Americans. Following th…
Real Time Response
Kendra Scott's #BamaRush to TikTok
On August 10th 2021, the nation was glued to TikTok as hundreds of sorority hopefuls showed off the…
Real Time Response
NYC Christmas in the Time of Omicron
Each December, we publish a social-only Instagram story that highlights the New York City holiday s…
Real Time Response
Sha'Carri Richardson & Kanye West for Beats Studio Buds
Sha’Carri Richardson captured the world’s attention with her record-breaking 100-meter dash. But as…
Real Time Response
The #FreemanEra
Pete Thamel’s tweet reporting the departure of Notre Dame Football head coach Brian Kelly – the win…
Real Time Response
When Pepsi Met Mango, An Unexpected Love Story
Tinder is all about human connections for everyone no matter what your interests are. Created for t…
Real Time Response
YOU: Just Two Certified Freaks
When Cardi B noticed that Penn Badgley mentioned her in an interview, she excitedly tweeted about i…