The Shorty Awards honor the best of social media and digital. View this season's finalists!

Special Project

Special Project

From the 14th Annual Shorty Awards Real Time Response

This category honors the use of social media or digital by a brand, agency, news outlet or personality that orchestrated a relevant and impressive response to an event, cultural phenomenon, or other brand in real-time.

See previous winners and honorees here.


"No Family. No Drama"
One-third of wireless customers are on single-line phone plans, which don’t offer the savings of gr…
"Take the $500k"
Join in on the "Dinner with JAY-Z or $500k?" debate like only TIDAL could.
Addressing the Gender Gap in Sports with 160over90 and VMLY&R
In 2021, the world of sports still faces disparity when it comes to equality between men’s and wome…
bronze honor
Chipotle Mexican Grill x Miley Cyrus
To promote her new album Plastic Hearts, Miley Cyrus started commenting on her fans’ TikTok v…
Comment Like a Boss - The world’s first engagement activity that ran on Google Slides
In India, millennials don’t look at banking as an exciting product. The category, in general, has b…
Domino's congratulates Olympian Mirabai Chanu
In July 2021, The Tokyo Olympics were in full swing with fans all around the world stuck to their s…
bronze honor
Football is for Everyone
The NFL is more than a source of entertainment, it’s a platform for influencing and creating change…
gold honor
audience honor
Frank’s RedHot : TikTok Hot Sauce Wars
Our objective was to grow brand awareness, affinity, and love by meaningfully engaging with consume…
GoFundMe's AAPI Community Relief Fund
In early 2021, there was a shocking rise in violence directed against Asian Americans. Following th…
Kendra Scott's #BamaRush to TikTok
On August 10th 2021, the nation was glued to TikTok as hundreds of sorority hopefuls showed off the…
bronze honor
Michelob ULTRA x Tinker Hatfield – “Not for Sale” Championship Bottle
As the NBA’s newest sponsor, Michelob ULTRA needed to cement its place among basketball fans and NB…
NYC Christmas in the Time of Omicron
Each December, we publish a social-only Instagram story that highlights the New York City holiday s…
Sha'Carri Richardson & Kanye West for Beats Studio Buds
Sha’Carri Richardson captured the world’s attention with her record-breaking 100-meter dash. But as…
The #FreemanEra
Pete Thamel’s tweet reporting the departure of Notre Dame Football head coach Brian Kelly – the win…
When Pepsi Met Mango, An Unexpected Love Story
Tinder is all about human connections for everyone no matter what your interests are. Created for t…
Whirlpool: The Great Microwave Debate
Remember the great “dress” debate? Or maybe Laurel/Yanny rings a bell? Well the night before Memori…
YOU: Just Two Certified Freaks
When Cardi B noticed that Penn Badgley mentioned her in an interview, she excitedly tweeted about i…