THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

By Campaign

Corporate Social Responsibility Campaign Diverse-Owned Businesses Campaign NEW! Fundraising Campaign Global Campaign Integrated Campaign Local Campaign Multi-Platform Campaign On a Shoestring Campaign Pro Bono Campaign Regional Campaign NEW! Social Movement Campaign

By Cause

Animal Rights & Welfare Arts & Culture Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Educate Emergency Relief Environment & Sustainability Fight Poverty Gender Equality Human Rights Humanitarian Aid Immigration & Refugees LGBTQ+ Mental Health Multi-Cause Initiative NEW! Public Health Racial Equality Responsible Consumption & Production Social Justice Youth & Family

By Industry

Automotive Business to Business Education Entertainment Fashion and Beauty Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness News & Media Nonprofit Restaurants Retail & E-Commerce Sports Technology

By Platform

Facebook Instagram LinkedIn Other Platforms NEW! TikTok Twitter YouTube

Original Content

Branded Content Branded Series Documentary Short Extended Reality NEW! Gaming NEW! Images NEW! Interactive Content NEW! Live Streaming Long Form Video Micro-site or Blog NEW! Podcast Short Form Video Video Video Series

Partnerships

Corporate-Community Influencer & Celebrity Media Partnership Nonprofit Partnership

Special Project

Special Project

Strategy & Engagement

Call to Action Community Engagement Contest or Challenges Creative Use of Technology CTV/OTT NEW! Data & Insights NEW! Employee Engagement Event & Experiential NEW! Fundraising Strategy Generative AI NEW! Micro-Influencer Strategy Paid Media PSA Real Time Response Single Post Social Commerce NEW! Storytelling User Generated Content

From the 14th Annual Shorty Awards Real Time Response

This category honors the use of social media or digital by a brand, agency, news outlet or personality that orchestrated a relevant and impressive response to an event, cultural phenomenon, or other brand in real-time.

See previous winners and honorees here.

Winner

Real Time Response
winner
Comment Like a Boss - The world’s first engagement activity that ran on Google Slides
In India, millennials don’t look at banking as an exciting product. The category, in general, has b…

Finalists

Real Time Response
finalist
gold honor
audience honor
Frank’s RedHot : TikTok Hot Sauce Wars
Our objective was to grow brand awareness, affinity, and love by meaningfully engaging with consume…
Real Time Response
finalist
bronze honor
Chipotle Mexican Grill x Miley Cyrus
To promote her new album Plastic Hearts, Miley Cyrus started commenting on her fans’ TikTok v…
Real Time Response
finalist
bronze honor
Football is for Everyone
The NFL is more than a source of entertainment, it’s a platform for influencing and creating change…
Real Time Response
finalist
bronze honor
Michelob ULTRA x Tinker Hatfield – “Not for Sale” Championship Bottle
As the NBA’s newest sponsor, Michelob ULTRA needed to cement its place among basketball fans and NB…
Real Time Response
finalist
"Take the $500k"
Join in on the "Dinner with JAY-Z or $500k?" debate like only TIDAL could.
Real Time Response
finalist
Addressing the Gender Gap in Sports with 160over90 and VMLY&R
In 2021, the world of sports still faces disparity when it comes to equality between men’s and wome…
Real Time Response
finalist
Whirlpool: The Great Microwave Debate
Remember the great “dress” debate? Or maybe Laurel/Yanny rings a bell? Well the night before Memori…

Nominees

Real Time Response
"No Family. No Drama"
One-third of wireless customers are on single-line phone plans, which don’t offer the savings of gr…
Real Time Response
finalist
"Take the $500k"
Join in on the "Dinner with JAY-Z or $500k?" debate like only TIDAL could.
Real Time Response
finalist
Addressing the Gender Gap in Sports with 160over90 and VMLY&R
In 2021, the world of sports still faces disparity when it comes to equality between men’s and wome…
Real Time Response
finalist
bronze honor
Chipotle Mexican Grill x Miley Cyrus
To promote her new album Plastic Hearts, Miley Cyrus started commenting on her fans’ TikTok v…
Real Time Response
winner
Comment Like a Boss - The world’s first engagement activity that ran on Google Slides
In India, millennials don’t look at banking as an exciting product. The category, in general, has b…
Real Time Response
Domino's congratulates Olympian Mirabai Chanu
In July 2021, The Tokyo Olympics were in full swing with fans all around the world stuck to their s…
Real Time Response
finalist
bronze honor
Football is for Everyone
The NFL is more than a source of entertainment, it’s a platform for influencing and creating change…
Real Time Response
finalist
gold honor
audience honor
Frank’s RedHot : TikTok Hot Sauce Wars
Our objective was to grow brand awareness, affinity, and love by meaningfully engaging with consume…
Real Time Response
GoFundMe's AAPI Community Relief Fund
In early 2021, there was a shocking rise in violence directed against Asian Americans. Following th…
Real Time Response
Kendra Scott's #BamaRush to TikTok
On August 10th 2021, the nation was glued to TikTok as hundreds of sorority hopefuls showed off the…
Real Time Response
finalist
bronze honor
Michelob ULTRA x Tinker Hatfield – “Not for Sale” Championship Bottle
As the NBA’s newest sponsor, Michelob ULTRA needed to cement its place among basketball fans and NB…
Real Time Response
NYC Christmas in the Time of Omicron
Each December, we publish a social-only Instagram story that highlights the New York City holiday s…
Real Time Response
Sha'Carri Richardson & Kanye West for Beats Studio Buds
Sha’Carri Richardson captured the world’s attention with her record-breaking 100-meter dash. But as…
Real Time Response
The #FreemanEra
Pete Thamel’s tweet reporting the departure of Notre Dame Football head coach Brian Kelly – the win…
Real Time Response
When Pepsi Met Mango, An Unexpected Love Story
Tinder is all about human connections for everyone no matter what your interests are. Created for t…
Real Time Response
finalist
Whirlpool: The Great Microwave Debate
Remember the great “dress” debate? Or maybe Laurel/Yanny rings a bell? Well the night before Memori…
Real Time Response
YOU: Just Two Certified Freaks
When Cardi B noticed that Penn Badgley mentioned her in an interview, she excitedly tweeted about i…