THE 14TH ANNUAL SHORTY AWARDS
The Shorty Awards honor the best of social media and digital. View this season's finalists!
Campaign
Awareness Campaign
Corporate Social Responsibility Campaign
Diverse-Owned Businesses Campaign
Fundraising Campaign
Global Campaign
Integrated Campaign
Local Campaign
Multi-Platform Campaign
Multicultural Campaign
On a Shoestring Campaign
Pro Bono Campaign
Social Movement Campaign
Content & Design
Audio & Music
Brand Voice
NEW!
Branded Content
Branded Series
Documentary Short
Email & Newsletter
NEW!
Feature Film
Gamification
NEW!
Images
Interactive Content
Long Form Video
Medium Length Video
NEW!
Micro-site or Blog
Podcast
Research Reports
Short Form Video
Video Series
Cause
Animal Rights & Welfare
Arts & Culture
Conservation & Preservation
Disability Awareness
Diversity, Equity & Inclusion
Emergency Relief
Environment & Sustainability
Fight Poverty
Gender Equality
Human Rights
Immigration & Refugees
Learning & Development
LGBTQ+
Mental Health
Multi-Cause Initiative
Other Causes
NEW!
Public Health
Public Safety
Racial Equality
Responsible Consumption & Production
Responsible Technology
NEW!
Social Justice
Youth & Family
Industry
Automotive
Business to Business
Consumer Brands
Education
Entertainment
Fashion & Beauty
Financial Services
Food & Beverage
Government & Politics
Healthcare & Pharma
Hospitality & Travel
Lifestyle & Wellness
News & Media
Non-Profit
Other Industry
NEW!
Retail & E-Commerce
Sports
Technology
Partnerships
Brand Partnership
NEW!
Corporate-Community
Influencer, Creator & Celebrity
Nonprofit Partnership
Other Partnerships
NEW!
Platforms & Technology
Extended Reality
Gaming
Generative AI
Instagram
LinkedIn
Other Platforms
TikTok
YouTube
Special Project
Special Project
Strategy & Engagement
Call to Action
Community Engagement
Contest or Challenges
Data & Insights
Earned Media
Event & Experiential
Guerrilla Marketing
Integration with Traditional Media
NEW!
Paid Media
PSA
Single Post
Storytelling
Use of Viral Content
NEW!
User Generated Content
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From the 16th Annual Shorty Awards
User-Generated Content
This award honors the use of user-generated content (UGC) to engage their audience in a way that enhanced social presence and/or audience following and drove revenue.
See previous winners and honorees here.
Winner
User-Generated Content
winner
#FindTheKetchupBoatGuy
Background When Heinz heard about Elvis Francois-- the sailor who survived 24 days at sea on a b…
Finalists
User-Generated Content
finalist
gold honor
audience honor
Croctober 2023
Coined by Crocs fans, Croctober (aka October) is a month-long celebration of Crocs loyal and creati…
User-Generated Content
finalist
silver honor
Crash Coverage
PROBLEM The energy drink market is overflowing with massive brands that usually leave consumers …
User-Generated Content
finalist
bronze honor
Macsterpiece
In a world where traditional art forms dominate the elite art scene; we saw a unique opportunity to…
User-Generated Content
finalist
Guess My Gargle for Robinsons
Robinsons, the fruit drink, had recently rebranded to be all about sparking joy and amusement throu…
User-Generated Content
finalist
Kurve x Sweatcoin - Building a creative-first TikTok strategy
Sweatcoin is a free app that encourages users to stay healthy by rewarding daily steps with a new-g…
User-Generated Content
finalist
Lamborghini Lanzador Lab: The Official Design and Drive Experience
The Lamborghini Lanzador Lab on Roblox is a groundbreaking project designed to push the boundaries …
User-Generated Content
finalist
OHSU Give Day : One Day
A single day doesn't seem very long. But at Oregon Health & Science University (OHSU), one day can …
User-Generated Content
finalist
Walmart Discovered
Imagine Roblox - a digital New York City without a map, where every neon sign promises the next big…
User-Generated Content
finalist
WordArt You
Since 2006, free-to-use productivity software like Google Workspace had gained popularity over Micr…
Nominees
User-Generated Content
Chucky Fan-Made Recaps
Engage fan creators with their own unique styles to reach audiences through social-first approaches…
User-Generated Content
Etsy Seller Process UGC
Showcase our community’s creativity and craftsmanship by bringing their expertise and creative proc…
User-Generated Content
GOMO's Next Top Travel Influencer
GOMO, a local MVNO (Mobile Virtual Network Operator) brand, faced its fiercest threat yet when its …
User-Generated Content
SYFY Holiday Catch-Up Campaign
The WGA and SAG strikes impacted scripted series on SYFY in a way that caused longer breaks between…
User-Generated Content
Surprise You're Going to Great Wolf Campaign
Great Wolf Lodge asked our team to help enhance their “Strengthen the Pack" messaging. We wanted to…
User-Generated Content
The Well By Northwell Health, with Revmade
User-Generated Content
We Shake The World
The key players in the juice and beverage market in MENA all neatly fall into expected and predicta…
User-Generated Content
Yellowstone Halloween
Halloween is a huge holiday in the Yellowstone universe. Since 2019, fans have been submitting thei…
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