THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

By Campaign

Awareness Campaign NEW! Corporate Social Responsibility Campaign Diverse-Owned Businesses Campaign Fundraising Campaign Global Campaign Integrated Campaign Local Campaign Multi-Cultural Campaign NEW! Multi-Platform Campaign On a Shoestring Campaign Pro Bono Campaign Regional Campaign Social Movement Campaign

By Cause

Animal Rights & Welfare Arts & Culture Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Educate Emergency Relief Environment & Sustainability Fight Poverty Gender Equality Human Rights Immigration & Refugees LGBTQ+ Mental Health Multi-Cause Initiative Public Health Public Safety NEW! Racial Equality Responsible Consumption & Production Social Justice Youth & Family

By Industry

Automotive Business to Business Consumer Brands NEW! Education Entertainment Fashion and Beauty Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness News & Media Nonprofit Real Estate NEW! Retail & E-Commerce Sports Technology

By Platform

Facebook Instagram LinkedIn Other Platforms TikTok X (formerly Twitter) YouTube

Original Content

Branded Content Branded Series Documentary Short Extended Reality Feature Film NEW! Gaming Images Interactive Content Live Streaming Long Form Video Micro-site or Blog Podcast Research Reports NEW! Short Form Video Video Video Series

Partnerships

Corporate-Community Influencer, Creator & Celebrity Media Partnership Nonprofit Partnership

Special Project

Special Project

Strategy & Engagement

Call to Action Community Engagement Contest or Challenges Creative Use of Technology Data & Insights Earned Media NEW! Employee Engagement Event & Experiential Generative AI Guerrilla Marketing NEW! Paid Media PSA Real Time Response Single Post Sound & Music NEW! Storytelling User Generated Content

From the 16th Annual Shorty Awards User-Generated Content

This award honors the use of user-generated content (UGC) to engage their audience in a way that enhanced social presence and/or audience following and drove revenue.

See previous winners and honorees here.

Winner

User-Generated Content
winner
#FindTheKetchupBoatGuy
Background When Heinz heard about Elvis Francois-- the sailor who survived 24 days at sea on a b…

Finalists

User-Generated Content
finalist
gold honor
audience honor
Croctober 2023
Coined by Crocs fans, Croctober (aka October) is a month-long celebration of Crocs loyal and creati…
User-Generated Content
finalist
silver honor
Crash Coverage
PROBLEM The energy drink market is overflowing with massive brands that usually leave consumers …
User-Generated Content
finalist
bronze honor
Macsterpiece
In a world where traditional art forms dominate the elite art scene; we saw a unique opportunity to…
User-Generated Content
finalist
Guess My Gargle for Robinsons
Robinsons, the fruit drink, had recently rebranded to be all about sparking joy and amusement throu…
User-Generated Content
finalist
Kurve x Sweatcoin - Building a creative-first TikTok strategy
Sweatcoin is a free app that encourages users to stay healthy by rewarding daily steps with a new-g…
User-Generated Content
finalist
Lamborghini Lanzador Lab: The Official Design and Drive Experience
The Lamborghini Lanzador Lab on Roblox is a groundbreaking project designed to push the boundaries …
User-Generated Content
finalist
OHSU Give Day : One Day
A single day doesn't seem very long. But at Oregon Health & Science University (OHSU), one day can …
User-Generated Content
finalist
Walmart Discovered
Imagine Roblox - a digital New York City without a map, where every neon sign promises the next big…
User-Generated Content
finalist
WordArt You
Since 2006, free-to-use productivity software like Google Workspace had gained popularity over Micr…

Nominees

User-Generated Content
Chucky Fan-Made Recaps
Engage fan creators with their own unique styles to reach audiences through social-first approaches…
User-Generated Content
Etsy Seller Process UGC
Showcase our community’s creativity and craftsmanship by bringing their expertise and creative proc…
User-Generated Content
GOMO's Next Top Travel Influencer
GOMO, a local MVNO (Mobile Virtual Network Operator) brand, faced its fiercest threat yet when its …
User-Generated Content
SYFY Holiday Catch-Up Campaign
The WGA and SAG strikes impacted scripted series on SYFY in a way that caused longer breaks between…
User-Generated Content
Surprise You're Going to Great Wolf Campaign
Great Wolf Lodge asked our team to help enhance their “Strengthen the Pack" messaging. We wanted to…
User-Generated Content
The Well By Northwell Health, with Revmade
 
User-Generated Content
We Shake The World
The key players in the juice and beverage market in MENA all neatly fall into expected and predicta…
User-Generated Content
Yellowstone Halloween
Halloween is a huge holiday in the Yellowstone universe. Since 2019, fans have been submitting thei…