Engage fan creators with their own unique styles to reach audiences through social-first approaches to recap previous seasons and new episodes of the USA|SYFY series, Chucky.
Partnering with Tongal to find fan creators, SYFY and USA chose several unique styles that would reach different audiences and help them catch up on key moments from previous seasons/episodes of "Chucky" before the new ones aired. The goal was to give audiences a taste of the episode without spoiling too much to entice them to catch up properly on Peacock. Fandom is so important to this IP, we wanted to speak to our audiences directly and use our fans as brand ambassadors to create hype and drive tune-in.
This initiative was a success and reached fans where they liked to consume content. Each asset felt both authentic to "Chucky", while also being social-friendly, which allowed audiences to engage in a different way than they have before. Collectively, the recap series reached 1.5M cross-platform views and nearly 100K engagements. Instagram and TikTok were the strongest platforms which proves that our social-first video content was reaching audiences as intended, compared to more traditional marketing content.
