THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series

Brand Partnership

This category honors an outstanding partnership with a brand to achieve measurable results.

See previous winners and honorees here.
Brand Partnership
"Good Morning USA" Coffee Collaboration
American Dad partnered with Green Day and their coffee company Punk Bunny to create a new coffee bl…
Brand Partnership
818 Tequila x Chamberlain Coffee
The Espresso Martini has captured Gen Z & Millennial hearts and minds for the past several years - …
Brand Partnership
Amazon Prime Video's "All Out for Fallout Day"
The objective of “All Out for Fallout” was to generate a groundswell of excitement and recognition …
Brand Partnership
American Express Gold x LUAR: The Ultimate Foodie Accessory
In July 2024, the American Express® Gold Card updated its benefits, offering more of what diners an…
Brand Partnership
BOLL & BRANCH x PRABAL GURUNG - THE MET GALA GOWN MADE OF THE WORLD’S MOST LUXURIOUS BEDDING
At the core of Boll & Branch’s industry leading bedding products are its luxurious fabrics, made ou…
Brand Partnership
Brisk x Genius: Cold Takes Featuring Doja Cat
To authentically build upon Brisk’s cultural impact and legacy, we created a custom content program…
Brand Partnership
Café Ginori at The St. Regis Florence
Florence — home to endless Italian glamour and artistry, and the launch of the global partnership b…
Brand Partnership
Call of Duty x The Walking Dead Teaser
For the first time ever, beloved characters from AMC’s The Walking Dead were coming to Call of Duty…
Brand Partnership
Chime - Ball on A Budget™
Basketball is more than just a sport; it’s also a fashion show. Enter the “tunnel fit” - an entire …
Brand Partnership
Chipotle Mexican Grill x Spirit Halloween: Boorito 2024
Chipotle has a history of supercharging their superfans, making them feel seen, heard and celebrate…
Brand Partnership
Clairol House Calls
The Clairol House Calls campaign sought to empower consumers to confidently color their hair at hom…
Brand Partnership
Custard by Giggs
Oatly Vanilla Custard wasn’t a core focus for the UK market in 2024 — until a single, unexpected In…
Brand Partnership
Donald Duck Tries to Keep His Cool While Eating Spicy Wings
In celebration of Donald Duck's 90th birthday, Disney partnered with First We Feast to produce the …
Brand Partnership
Duracell x Duolingo Partnership
In a low interest category, how do we make Duracell more entertaining and exciting to connect with …
Brand Partnership
Empire State Building Rainforest Cafe
On April Fools' Day, the Empire State Building made waves with a clever joke announcing the transfo…
Brand Partnership
F1 Salesforce Driver of the Day
1 Hour with McLaren Drivers The challenge? Create 1 long-form YouTube video and a dozen social-f…
Brand Partnership
FINAL: White Sox Turn On-Field Losses Into Social Media Wins
During the 2024 MLB season, the Chicago White Sox experienced a historically challenging period, re…
Brand Partnership
Face the Fight
Today, soldiers die by suicide at 4x the rate they do in combat. That means it’s more dangerous for…
Brand Partnership
Fenty Beauty x Arcane Collaboration
The central idea behind the collaboration was to create a collection of exclusive beauty products r…
Brand Partnership
Flonase + Shondaland: The Talk of the Ton
When seasonal allergies are in full bloom, the allergy category is a very crowded space. Consumers …
Brand Partnership
Gypsy Rose Blanchard Partnership
With unprecedented public interest surrounding Gypsy Rose Blanchard's release from prison, Hulu sei…
Brand Partnership
H&M and Meta partner on ‘Find Your Beach’ summer campaign
From June to August 2024, H&M partnered with Meta on a summer campaign in the US titled ‘Find Your …
Brand Partnership
Hello World (Song of the Olympics™)
For 96 years, The Coca-Cola Company (TCCC) and the International Olympic Committee (IOC) have enjoy…
Brand Partnership
INDY FROM 500 MILES AWAY
This year, one in five Americans will be fully working from home. And, while every telecom provider…
Brand Partnership
Inner Baller
ESPN and series sponsor State Farm partnered on a clever campaign that integrated tailored creative…
Brand Partnership
JW Marriott X Flamingo Estate
JW Marriott brings together travel and holistic well-being, creating experiences that touch each of…
Brand Partnership
LOVESAC & ARCHITECTURAL DIGEST put the accent on style for the launch of PillowSac Accent Chair
LOVESAC has firmly established itself as the market leader in the home furniture industry, reigning…
Brand Partnership
Late Checkout: A Ritz-Carlton Story
When an iconic hospitality brand meets a streetwear label with the ideal name, it makes for a perfe…
Brand Partnership
Lil Jon x Natural Vitality: A Mindful Partnership
Wellness supplement brand, Natural Vitality has been an expert in magnesium for over 40 years—its h…
Brand Partnership
M&M’S x Kate Spade New York: Statement Candy
What’s the recipe for a delicious collaboration? Start with M&M’S iconically colorful personality, …
Brand Partnership
Mariah Carey It's Tiiime! Partnership with KAY Jewelers
The objective of this partnership was to make KAY Jewelers a top choice for Zillennials looking for…
Brand Partnership
Mattel x Heidi Klum's 23rd annual Halloween Party
As a continued celebration of Barney's triumphant return to television in the animated series Barne…
Brand Partnership
Nature Made Pickleball Activation
In 2024, Nature Made aimed to deepen brand connection with our audience beyond traditional media ch…
Brand Partnership
Netflix’s Bridgerton and Maxbone
The Maxbone and Bridgerton collaboration aimed to merge luxury pet fashion with the beloved Regency…
Brand Partnership
Ore-Ida x Napoleon Dynamite: TOT-PROTECTING PANTS
As the original inventor of Tater Tots, Ore-Ida has been a household name for decades, dominating t…
Brand Partnership
Paramount+ Brings The National Parks into Our Homes for Earth Day
The National Parks are among America's most cherished treasures, drawing 300MM+ recreational visits…
Brand Partnership
Perelel x Impact Media
The U.S. has a massive issue with equity in women’s health. Research on common experiences like men…
Brand Partnership
Ready for Adventure
The main goal of the campaign was to engage adventure seekers and inspire them to push boundaries a…
Brand Partnership
Special for a Reason
Cereal, once dominating the breakfast occasion, now shares that stage with a bevy of other breakfas…
Brand Partnership
The Home Depot x AMC: Best Christmas Ever
For The Home Depot, the Holiday season represents one of the most important periods of the year, as…
Brand Partnership
The Old Man and The Three x BMW
The Old Man & the Three x BMW - The Road to the Finals Sponsorship To reinforce BMW's key "Ultim…
Brand Partnership
The real star of the Met Gala
eBay is the OG digital shopping destination for pre-owned and vintage fashion but lacked cultural r…
Brand Partnership
Unleash the Power Within and Power Unleashed
Shell Helix’s two major campaigns, “Unleash the Power Within” and “Power Unleashed”, demonstrate th…
Brand Partnership
WTH is Guild?
Hard-working Americans don’t know Guild exists as an option for them. As an Official Education, Ski…
Brand Partnership
you craved, we crumbl'd
Dove has been a household name for decades — and that was exactly the problem. Everyone knows Dove.…