For 96 years, The Coca-Cola Company (TCCC) and the International Olympic Committee (IOC) have enjoyed one of the longest partnerships in sports… how could we refresh this legacy, celebrating the shared values of friendship, excellence, and respect, while authentically engaging and introducing a new generation to the Olympic Games?
For the first time ever, TCCC and the IOC teamed up to create Hello World (Song of the Olympics™), a timeless track for Paris 2024 and beyond.
“We hope to inspire fans and athletes to embrace the differences that make them unique as we celebrate the excitement of the Olympic Games.” – Anderson .Paak
“The games are an important way for all of us to come together and celebrate each other globally… I hope this song inspires and uplifts.” – Ryan Tedder
We connected with Sony Music and signed Grammy Award winner Ryan Tedder to write and produce the first-ever Song of The Olympics. Briefed with crafting an anthem with global relevancy that not only met the vision and high standards of two iconic brands but also aligned with record labels and world-renowned artists, Ryan Tedder refined multiple demo versions and edits until we settled on a sound direction that would eventually evolve into Hello World.
To accomplish our goal of having a track for the ages, we envisioned it being performed by a duo – two A-list artists from different generations, backgrounds, and genres who appealed to a multi-generational and diverse audience.
We secured Anderson .Paak and Gwen Stefani to bring this vision to life. Together with Ryan Tedder, they perfected the lyrics and blended their musical styles to create a unique sound. They met for the first time on set in LA to film the music video and social content for Hello World.
For two global brands to collaborate and develop Hello World (Song of the Olympics™) in partnership with icons of the music industry was both challenging and rewarding. The energy and commitment that all parties brought to this initiative was the key to its success.
On July 26, the day of the Paris 2024 Opening Ceremony, the music video premiered exclusively on NBC’s ‘Today Show’ and the song was released across digital streaming services.
Hello World was supported by a comprehensive marketing campaign that included a music video, behind-the-scenes and social content, and in-person meet-and-greet opportunities with fans and athletes. It was promoted across social platforms through IOC, TCCC, PR and influencer channels.
Throughout the Games, the song resonated across Olympic venues, in the Olympic Village, on digital platforms, and on radio stations worldwide. The campaign’s success demonstrated TCCC and the IOC’s ability to continually innovate and to collaborate on something new and engaging based on a rich history of shared values.
During Paris 2024, we hosted Anderson .Paak in the French capital. We leveraged this opportunity to create additional social content, participate in media interviews and attend a variety of Olympic events. We also organized an exclusive showpiece for athletes and fans in Paris, where Anderson .Paak performed Hello World for the first time. This unforgettable concert was a once-in-a-lifetime experience for many athletes and it was incredible seeing people from all over the world dance and celebrate together, with Hello World taking center stage.
Hello World remixed one of the longest relationships in sports history, inspired the next generation, and laid the foundations for future music collaborations between TCCC and the IOC beyond Paris 2024.
In the first 28 Days after the launch, Hello World achieved remarkable results:
