THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Gamification

"This award honors a campaign or social app that effectively and creatively used gaming elements to increase engagement and virality. Please note that the entry doesn't need to be for a game, it just needs to incorporate gaming mechanics such as points, leaderboards, badges, incentives and challenges.

See previous winners and honorees here.
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#GameChanger
As key players in the gaming space, Lenovo and Nahimic have a strong sense of dedication and passio…
#SaveBaconHairs
The #SaveBaconHairs campaign was a reactive reaction to a moment in gaming culture which we identif…
Barrett-Jackson Auction Company Fantasy Bid
Fantasy Bid is vehicle to engage Barrett-Jackson's biggest fans and car enthusiasts across the glob…
Google Search Playground
On our 25th birthday, we wanted to celebrate our users and what they love. Our goal was to drive a …
Lysol's Battling Bac
When Lysol wanted to continue its "World's Stinkiest Sock" campaign for 2023, it wanted something d…
Marriott Bonvoy Land in Fortnite
Marriott Bonvoy believes in the power of travel, and they know that the next generation of traveler…
Red Bull Settle the Score
Esports competitions typically involve gaming fans in spectator mode only. Red Bull wanted to reinv…
The Furby Clubhouse
Furby was back with new features and ready to be loved by a new generation; the only problem was th…
The State Farm Gamerhood Challenge 2023
Armed with the understanding that insurance compels exactly no one on its own, State Farm faces an …
Trials of Fate: The Sweepstakes
Background: The campaign for FINAL FANTASY XVI aimed to generate substantial awareness and antic…
Ultimate Road Trips
Shell introduced V-Power NiTRO+ in 2023, a groundbreaking formulation of their premium fuel designe…