ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

From the 12th Annual Shorty Awards

M Live: Real-Time Hotel Bookings

Finalist in Data Visualization

About this entry

Marriott International's real-time command center, M Live, is on a mission to find innovative ways to showcase our data in a creative, dynamic and interactive manner. M Live was created to unify our brands and marketing disciplines in order to drive engagement with our next generation of travelers. The backbone of M Live is a suite of real-time technology powered by internal and external data sources. M Live was sitting on a wealth of internal data which was challenging to access, cumbersome to digest, and far from visually appealing. As such, M Live’s challenge to address was determining an approach for how to surface this data, harness it and create meaningful, relevant visualizations to benefit stakeholders across the organization. These stakeholders included our Digital team, Customer Experience team, Paid media team, as well as our M Live Global Hubs which span North America, South America, Europe, Asia, and the Middle East and Africa. 

Marriott partnered with our Digital team, and Customer Experience (CX) teams as well as Adobe to create a suite of dashboards to be shared with Associates as well as featured in our M Live Global Hubs.  These dashboards provided access to our guests’ search and destination travel behavior as well as real-time room bookings and understanding our booking channels both direct (on Marriott channels) and indirect (non-Marriott) channels.

Why does this entry deserve to win?

M Live’s ultimate vision was to launch innovative thought-provoking data visualizations that were easily digestible for viewers. The M Live team partnered with Digital and CX teams internally to identify data sources, both internal data warehouses and externally with Adobe Analytics. The collaborative team defined requirements to showcase on these dashboards. After careful vetting and alignment, M Live designed, created and visualized eye catching, sleek dashboards that both novice and experts alike in the hospitality space could understand.

The Source + Destination Dashboard has a variety of engaging features.  These dashboards:

The Room Bookings Dashboard as a whole showcases Room Bookings Today, Room Bookings Year To Date visualized on a map as well as the Top 10 Cities Booked today, and Top 10 Marriott Brands Booked Today.  There is an hourly uptick for bookings today as well.

The Room Bookings Dashboard has been enhanced in 2019 to visualize the breakdown of Direct and Indirect Channel Bookings.  Direct channels indicate rooms booked via Marriott-owned booking channels (ie Marriott.com) as opposed to Indirect channels which indicates rooms booked via non-Marriott booking channels such as OTAs.

Results

M Live successfully achieved our team’s objectives for this initiative.  We unearthed data that was difficult to access, challenging to understand and lacked visual appeal.  We then deployed these dashboards to our stakeholders who could leverage the data to inform their marketing decisions across the spectrum from Digital, Customer Experience, Paid Media, Content Creation, Social, and Distribution. These dashboards are now showcased in our M Live Global Hubs and at the fingertips of our Associates.

Media

Produced by

Marriott International

Entry Credits