THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign NEW! Campaign by Diverse-Owned Businesses NEW! Global Campaign Integrated Campaign Launch Campaign NEW! Local Campaign Mobile Campaign Multi-Platform Campaign Rebrand Campaign NEW! Regional Campaign NEW! Social Good Campaign

Content and Media

Blog & Micro-blog Branded Content Branded Series Clapback Contest or Promotion Data Visualization Email NEW! Emojis Filter/Lens Hashtag Meme & GIFs NEW! Micro-site NEW! Native Advertising Single Post or Activation User-Generated Content Voice

Design

Animation Art Direction Brand Identity Brand Redesign Graphic Art Images Sound NEW! UX/UI Visual Effects

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Family and Parenting Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Emerging Platform Partnership Facebook Partnership Instagram Partnership Multi-Platform Partnership TikTok Partnership Twitter Patnership YouTube Partnership

Metaverse

Artificial Intelligence Extended Reality NEW! Immersive Interactive Content NEW! NFTs NEW!

Overall Presence

Facebook Presence Instagram Presence Instant Message Presence NEW! LinkedIn Presence Multi-Platform Presence Other Platform Presence NEW! TikTok Presence Twitter Presence YouTube Presence

Single Platform

Facebook Instagram LinkedIn Other Platform NEW! TikTok Twitter YouTube

Strategy & Engagement

Brand Partnership NEW! Call to Action Chatbots Community Management Creative Use of Technology Customer Service Earned Media NEW! Employee Engagement Event & Experiential NEW! Fundraising Gamification Globalization Humor Innovative Media Buying Strategy NEW! Insights & Trends Integration with Live Television LGBTQ Community Engagement Localization Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring NEW! Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response Search NEW! Shopping Storytelling Takeovers

Podcast

Art & Culture Podcast NEW! Branded Podcast Comedy Podcast NEW! News & Politics Podcast NEW! Other Podcast Genres NEW! Podcast Mini Series Science & Technology Podcast NEW! Sports & Health Podcast NEW! True Crime & Documentary Podcast NEW!

Video

360 Video Animal Video NEW! Comedy Video Dance Video NEW! Featurette or Behind The Scenes Video NEW! Instructional Video Live Event Coverage Live Video Long Form Video Medium-Length Video Product Feature Video NEW! Short Form Video Stories Unboxing Video NEW! Vertical Video Video Ad Video Series NEW!

From the 10th Annual Shorty Awards Best in Hospitality

Hotels, home-sharing and home rental companies are eligible for this award. Objectives may include gathering consumer trust, promotions and deals, loyalty programs and thought leadership in the hospitality space.

See previous winners and honorees here.

Winner

Hospitality
winner
M Live: The Great American Eclipse
On August 21, 2017, the Great American Eclipse presented a unique opportunity for Marriott hotels s…

Finalists

Hospitality
finalist
Dua Lipa's New Rules Music Video, The Confidante Miami Beach part of The Unbound Collection by Hyatt
In 2017, The Unbound Collection by Hyatt brand sought a platform to build brand awareness, bringing…
Hospitality
finalist
Experiencing the World with Marriott Rewards
Decisions, decisions. Where to next? The Marriott Rewards Instagram channel is all about inspiring …
Hospitality
finalist
Hyatt Regency & World of Hyatt: "Come Together"
World of Hyatt is built on the simple idea that a little understanding goes a long way. This ide…
Hospitality
finalist
Using Social Media to Design and Curate Tailor-Made Luxury Experiences
Prior to the introduction of the new social listening and customer experience tool, Dorchester Coll…
Hospitality
finalist
audience honor
You're Going To Have A Story To Tell
MGM Resorts International is the world's leading hospitality and entertainment company. Within our …

Nominees

Hospitality
finalist
Dua Lipa's New Rules Music Video, The Confidante Miami Beach part of The Unbound Collection by Hyatt
In 2017, The Unbound Collection by Hyatt brand sought a platform to build brand awareness, bringing…
Hospitality
finalist
Experiencing the World with Marriott Rewards
Decisions, decisions. Where to next? The Marriott Rewards Instagram channel is all about inspiring …
Hospitality
Hotel of Hope
Racial tension and divisive rhetoric were some of the biggest themes after the 2016 election. BLM p…
Hospitality
finalist
Hyatt Regency & World of Hyatt: "Come Together"
World of Hyatt is built on the simple idea that a little understanding goes a long way. This ide…
Hospitality
winner
M Live: The Great American Eclipse
On August 21, 2017, the Great American Eclipse presented a unique opportunity for Marriott hotels s…
Hospitality
Stories From the Road: Human Hug Project
In today's competitive marketplace, 85% of consumers think more favorably of and are more apt to su…
Hospitality
Stories of the InterContinental Life
The opportunity existed to establish a closer association between the InterContinental Hotel brand …
Hospitality
The Ritz-Carlton brings its service values to social media
The Ritz-Carlton is committed to creating indelible memories for its guests and is one of the leadi…
Hospitality
finalist
Using Social Media to Design and Curate Tailor-Made Luxury Experiences
Prior to the introduction of the new social listening and customer experience tool, Dorchester Coll…
Hospitality
finalist
audience honor
You're Going To Have A Story To Tell
MGM Resorts International is the world's leading hospitality and entertainment company. Within our …