THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Multi-Platform Partnership

This category honors the effective and creative integration of an influencer, celebrity or ambassador into a social media and digital marketing campaign, project, or piece of content. Objectives may include (but are not limited to) takeovers, partnerships and sponsorships.

See previous winners and honorees here.
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Amazon Music x BWT Alpine F1 Partnership
Amazon Music launched a partnership with BWT Alpine F1 team in July of 2023, becoming the first and…
BYO A.1.
Many believe sauce doesn’t belong on steak. And A.1. Sauce? Practically illegal. But the more we lo…
Bad Boys: Ride or Die - Content Creator Domination
The global influencer marketing campaign for "Bad Boys: Ride or Die," the fourth installment in the…
Brooks x Assembly: Glycerin Stealthfit 21 Influencer Campaign
Brooks Running didn’t just launch a shoe—they launched a story. The Glycerin Stealthfit 21 campaign…
Cayman Jack Legendary Artists Influencer Program
When Cayman Jack reached a critical marketing moment as America’s #1 Margarita, the brand faced a u…
Descendants: Rise of Red - Millennium Dance Partnership
The fourth in Disney's "Descendents" franchise of films, "Descendents: The Rise of Red" is a musica…
Dream Days
Mercedes-Benz set out to capture the attention of new and existing audiences by transforming its "D…
Futurama Influencer Campaign
Following Hulu’s critically acclaimed 2023 revival of “Futurama,” the epic sci-fi animated series f…
HEINZ Emotional Support Ketchup Bottles (ESKBs)
HEINZ fans are known for their irrational love of HEINZ Ketchup and for the irrational lengths they…
In-floor-encer Stunt: Multi-Platform Partnership
Our objective behind the 'Ultimate In-Floor-Encer Stunt' was to promote season 2 of FOX’s wildly po…
Lenovo x Intel Present: #CreatorOdyssey
To spotlight the Lenovo Yoga Slim 7i Aura Edition imagined with Intel, Portal A set out to create a…
Let's Run There with Jeremy Renner
Brooks Running’s iconic Run Happy platform had energized the company for 25 years and propelled it …
Lil Jon x Natural Vitality: A Mindful Partnership
Wellness supplement brand, Natural Vitality has been an expert in magnesium for over 40 years—its h…
MAC Cosmetics National Lipstick Day
A highlight on the MAC marketing calendar is National Lipstick Day, where the brand – most known fo…
Mariah Carey It's Tiiime! Partnership with KAY Jewelers
The objective of this partnership was to make KAY Jewelers a top choice for Zillennials looking for…
NERDS® 2024 Big Game Debut
NERDS®’ first time at the Big Game had to be big. With NERDS® sales surging (from $50 million to…
OREO & IHOP Influencer Marketing Campaign
The OREO x IHOP influencer marketing campaign was designed to create buzz and engagement around IHO…
Ore-Ida x Napoleon Dynamite: TOT-PROTECTING PANTS
As the original inventor of Tater Tots, Ore-Ida has been a household name for decades, dominating t…
Recess Therapy x Abbott Elementary
The Emmy Award-winning "Abbott Elementary" is ABC’s hit comedy that takes place in an underfunded P…
Redefining Father’s Day Gifting | Digital Voices x DoorDash
DoorDash is America’s go-to for delivering local delights and serving the nation. DoorDash has 310,…
Samsung Galaxy & Dude Perfect: Tricked-Out Devices for Trick Shot Kings
This campaign aimed to boost awareness of the unique design and uses of the Samsung Galaxy ecosyste…
See It, Frank's It: Big Game Play
On the heels of NFL Pro Jason Kelce going super nova for ripping his shirt off to celebrate his bro…
Temu x LinkPrefer: Revolutionizing Affiliate Marketing with Influencer Partnerships
The primary goal of the partnership between LinkPrefer and Temu was to drive sales growth and brand…
Tetris Color Climb Challenge: Celebrating 40 Years
To celebrate Tetris’ 40th anniversary, we set out to redefine gaming integrations and social media …
The Marriott Bonvoy® x NCAA® Game Day Rituals Campaign
Sports tourism is one of the fastest-growing sectors in the travel industry. And with over 30 hotel…
The Sunoco Sim Challenge
THE WORLD OF MOTORSPORTS IS GOING CRAZY No one knows racing like the iconic gas station brand Su…
Turbo-E Influencer Marketing
The Turbo-E Outdoor Grill influencer marketing campaign, led by the Carusele team, aimed to elevate…
Twisters Digital Marketing Campaign
Universal Pictures’ goal was to create an absolutely unmissable storm of dynamic social content, sw…
Will Levis No.8
Mayonnaise is a condiment that a lot of people love to hate. In fact, in a recent Harris Poll, 15% …
e.l.f. Cosmetics: Judge Beauty
The objective of the campaign was to establish e.l.f. as a cultural power player by leveraging Amer…