The Turbo-E Outdoor Grill influencer marketing campaign, led by the Carusele team, aimed to elevate brand awareness, drive engagement, and generate meaningful conversations among food enthusiasts, grill masters, and home cooks.
By strategically partnering with a mix of high-profile influencers like Chef Andre Rush and Guga Foods, alongside micro-influencers, we sought to create authentic and compelling content that would resonate across various demographics. Our goal was to not only introduce the Turbo-E Outdoor Grill to new audiences but also establish it as a must-have for cooking enthusiasts, particularly around key moments like Father’s Day.
Through a dynamic mix of long-form and short-form content on Instagram Reels, TikTok, and YouTube, we set out to spark excitement, encourage user engagement, and ultimately drive measurable results in both brand awareness and traffic.
Our campaign was built on a multi-layered approach, blending influencer partnerships, creative content strategy, and paid media amplification to maximize impact.
1. Influencer Selection & Content Creation
To ensure broad yet targeted reach, we collaborated with 10 diverse influencers, ranging from celebrity chefs to micro-influencers. This mix allowed us to create 66 unique pieces of content that felt both aspirational and accessible, fostering trust and authenticity.
The influencers showcased the Turbo-E Outdoor Grill in real-life settings—preparing mouthwatering meals, highlighting key product features, and sharing personal experiences. Their content included recipe demonstrations, grilling tips, and entertaining ideas, making the campaign relatable and engaging.
2. Platform Strategy & Community Engagement
We focused on high-impact platforms like Instagram Reels, TikTok, and YouTube, leveraging the power of video to capture audience attention. The content mix included:
The campaign sparked active audience conversations, from meal inspirations to Father’s Day gift ideas, reinforcing the Turbo-E Outdoor Grill as a desirable purchase.
3. Paid Media Amplification
To further enhance reach and performance, we strategically boosted top-performing influencer content using a robust paid media strategy. We deployed:
Additionally, mid-campaign, we shifted our objectives from awareness to traffic, capitalizing on strong engagement to drive more tangible action.
The Turbo-E Outdoor Grill campaign exceeded expectations, delivering outstanding results across key performance indicators.
Our strategic pivot from awareness to traffic objectives mid-campaign allowed us to sustain momentum and increase engagement across platforms. Paid media amplification ensured the most compelling content reached targeted audiences, maximizing ROI.
Beyond the numbers, the campaign successfully positioned the Turbo-E Outdoor Grill as a sought-after product, with audiences actively discussing recipes, cooking tips, and gifting ideas. The combination of influencer credibility, compelling storytelling, and data-driven amplification made this campaign a resounding success, setting a benchmark for future influencer-driven brand initiatives.
