In March 2024, Hulu's complete programming catalog became available for all Disney+ bundle streaming service subscribers. With it came award-winning Hulu Originals, more than 1,200 movies, and more than 1,300 shows. To increase familiarity and the subscriber base of the Hulu + Live TV offering, we partnered with NIL, sports-adjacent and reality influencers to create relevant content targeting cord keepers, entertainment fans, sports fans and multicultural audiences to drive awareness and purchase consideration. To kick things off, Hulu enlisted It’s Always Sunny in Philadelphia star Charlie Day and Seattle Seahawks wide receiver DK Metcalf.
The Hulu + Live TV Acting Academy is officially open. In this over the top, 30-second spot, sports and entertainment literally collide as Day teaches Metcalf how to act in a Hulu commercial that highlights the many features Hulu + Live TV has to offer. The spot ends on a graphic featuring the wide range of Hulu’s great new offering.
Earned media pickup included coverage on Adweek.
