Following Hulu’s critically acclaimed 2023 revival of “Futurama,” the epic sci-fi animated series from the creators of “The Simpsons” returned for a new season in July of 2024. On this orbit around the sun, our occasionally heroic crew embarks on new mind-bending adventures involving birthday party games to the death, the secrets of Bender’s ancestral robot village, and A.I. friends (and enemies.)
To market the new season to Futurama fans, Hulu Originals’ tapped geek-culture influencers to create custom content that felt organic to their content while staying true to the Hulu Originals’ brand. The goal was to leverage these influencers' intrinsic deep relationships with their fans, millions of whom fall into “Futurama”’s target demographic.
Hulu Originals worked with a series of A-List influencer talent to create various custom videos promoting the newest season of “Futurama.” The social team tapped creators whose following most closely aligned with the show’s target audience - “self-described nerds.” This included beauty and cosplay influencer Snitchery, artist Tyler Turnbull, Comedian Black Nerd, and The Eco Cosplayer, who creates cosplays out of 100% recycled/second-hand materials.
The Hulu Originals social team worked directly with the influencers to craft compelling custom content that organically incorporated tune-in messaging for the new season. Care was taken to ensure that Hulu Originals’ brand standards and messaging were consistent/maintained, but the team allowed each partner creative autonomy to ensure that the Futurama-themed content felt authentic and resonated with each influencer’s loyal following.
The campaign was a huge success.
