THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Awareness Campaign Corporate Social Responsibility Campaign Diverse-Owned Businesses Campaign Fundraising Campaign Global Campaign Integrated Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign On a Shoestring Campaign Pro Bono Campaign Social Movement Campaign

Content & Design

Audio & Music Brand Voice NEW! Branded Content Branded Series Documentary Short Email & Newsletter NEW! Feature Film Gamification NEW! Images Interactive Content Long Form Video Medium Length Video NEW! Micro-site or Blog Podcast Research Reports Short Form Video Video Series

Cause

Animal Rights & Welfare Arts & Culture Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Emergency Relief Environment & Sustainability Fight Poverty Gender Equality Human Rights Immigration & Refugees Learning & Development LGBTQ+ Mental Health Multi-Cause Initiative Other Causes NEW! Public Health Public Safety Racial Equality Responsible Consumption & Production Responsible Technology NEW! Social Justice Youth & Family

Industry

Automotive Business to Business Consumer Brands Education Entertainment Fashion & Beauty Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness News & Media Non-Profit Other Industry NEW! Retail & E-Commerce Sports Technology

Partnerships

Brand Partnership NEW! Corporate-Community Influencer, Creator & Celebrity Nonprofit Partnership Other Partnerships NEW!

Platforms & Technology

Extended Reality Gaming Generative AI Instagram LinkedIn Other Platforms TikTok YouTube

Special Project

Special Project

Strategy & Engagement

Call to Action Community Engagement Contest or Challenges Data & Insights Earned Media Event & Experiential Guerrilla Marketing Integration with Traditional Media NEW! Paid Media PSA Single Post Storytelling Use of Viral Content NEW! User Generated Content

From the 16th Annual Shorty Awards Food & Beverage

This award honors the most effective and creative use of social media and digital by food and beverage brands. Objectives may include (but are not limited to) product launches, special offers/promotions, and fostering community.

See previous winners and honorees here.

Winner

Food & Beverage
winner
From TikTok to Table: Chipotle Mexican Grill Quesadilla Hack
Imagine if by listening to what fans were saying on TikTok about their quesadillas, Chipotle would …

Finalists

Food & Beverage
finalist
gold honor
audience honor
Haunted HI-CHEW
HI-CHEW is currently ranked as #26 brand in the non-chocolate candy category, with ambitions to ris…
Food & Beverage
finalist
silver honor
Cheetos Duster 2.0
Have you ever thought to add Cheetle to your recipes to make them extra crunchy and cheesy? Consume…
Food & Beverage
finalist
bronze honor
#SaveBaconHairs
The #SaveBaconHairs campaign was a reactive reaction to a moment in gaming culture which we identif…
Food & Beverage
finalist
15 Minutes of Flavor
Advertising is oversaturated with big-name celebrity endorsements and collabs. It seems a new produ…
Food & Beverage
finalist
Crash Coverage
PROBLEM The energy drink market is overflowing with massive brands that usually leave consumers …
Food & Beverage
finalist
How Fruit Roll-Ups’ TikTok Strategy Helped A Viral Trend Happen With The Brand, Not To The Brand
In 2023, General Mills fruit snack brands were the undisputed category leader at more than 50% shar…
Food & Beverage
finalist
Macsterpiece
In a world where traditional art forms dominate the elite art scene; we saw a unique opportunity to…
Food & Beverage
finalist
Souplings
​​The Souplings campaign was designed to generate significant buzz and engagement across earned and…
Food & Beverage
finalist
Starbucks: PSL 20th Anniversary
Every year for the past two decades, the Pumpkin Spice Latte (“PSL”) at Starbucks marked the unoffi…
Food & Beverage
finalist
Yummy K's
Knorr has been a staple in Canadian’s homes for decades. But as eating and cooking habits have chan…

Nominees

Food & Beverage
Bringing Gen Z the "Summer of Sev" with 7-Eleven Canada
Viral Nation was challenged with creating a 360 summer campaign for 7-Eleven Canada that is in tune…
Food & Beverage
FLVR Food Entertainment
The COVID-19 pandemic brought about significant shifts in Americans' eating habits and their relati…
Food & Beverage
French's Mustard Skittles
In 2023, McCormick saw an opportunity to expand beyond sandwiches and hot dogs. Our charge for t…
Food & Beverage
Hard Rock Cafe X Messi Kids Menu
Our initiative centered on the launch of the Messi Kids Menu at Hard Rock Cafe, leveraging Lionel M…
Food & Beverage
Hellmann’s Will Levis “Mayo For Life”
Most people don't talk about mayonnaise - especially their love for it. While Americans are loud an…
Food & Beverage
HelloFresh and Marvel Studios’ Guardians of the Galaxy Vol. 3
HelloFresh, the world’s leading meal kit company, teamed up with Marvel Studios’ Guardians of the G…
Food & Beverage
How Carnation Milk and a Grandma Dominated TikTok
Common knowledge says that to get in with the youths, you need a youth to sneak you in. Carnation w…
Food & Beverage
Jack in the Box x Pineapple Express
Jack in the Box leans into culture to punch above its weight, and as 4/20 quickly approached Jack i…
Food & Beverage
Jack in the Box: The Snoop Munchie Meal
Two California legends, Jack in the Box and Snoop Dogg teamed up to create Snoop’s own signature Mu…
Food & Beverage
Maruchan: Engaging and Activating a Superfan Community
Maruchan is a long beloved instant ramen noodle brand, but it's still a commodity product in a cate…
Food & Beverage
My Joy
The My Joy campaign is a testament to the endless avenues through which joy finds its expression. W…
Food & Beverage
The Unhinged Story of Totino's Instagram Success With Gen-Z
Totino’s is an innovator brand, originating the category of rolled, hot snacks that revolutionized …
Food & Beverage
Vienna Beef - 2023 Social
When we took over Vienna Beef’s social accounts in April 2023, we set out to make their social feed…
Food & Beverage
Vienna Beef - Ode to Chicago Dogs
We approach all Vienna Beef social content with an eye on our core KPIs of follower growth and enga…
Food & Beverage
We Shake The World
The key players in the juice and beverage market in MENA all neatly fall into expected and predicta…
Food & Beverage
Welcome Home Jars
Canada has seen an unprecedented immigration wave. Over 1.5 million newcomers have moved to Canada …