THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Food & Beverage

This award honors the most effective and creative use of social media and digital by food and beverage brands. Objectives may include (but are not limited to) product launches, special offers/promotions, and fostering community.

See previous winners and honorees here.

Finalists

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Cheetos Duster 2.0
Have you ever thought to add Cheetle to your recipes to make them extra crunchy and cheesy? Consume…
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Haunted HI-CHEW
HI-CHEW is currently ranked as #26 brand in the non-chocolate candy category, with ambitions to ris…
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#SaveBaconHairs
The #SaveBaconHairs campaign was a reactive reaction to a moment in gaming culture which we identif…
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Crash Coverage
PROBLEM The energy drink market is overflowing with massive brands that usually leave consumers …
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15 Minutes of Flavor
Advertising is oversaturated with big-name celebrity endorsements and collabs. It seems a new produ…
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From TikTok to Table: Chipotle Mexican Grill Quesadilla Hack
Imagine if by listening to what fans were saying on TikTok about their quesadillas, Chipotle would …
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How Fruit Roll-Ups’ TikTok Strategy Helped A Viral Trend Happen With The Brand, Not To The Brand
In 2023, General Mills fruit snack brands were the undisputed category leader at more than 50% shar…
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Macsterpiece
In a world where traditional art forms dominate the elite art scene; we saw a unique opportunity to…
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Souplings
​​The Souplings campaign was designed to generate significant buzz and engagement across earned and…
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Starbucks “Pumpkin Like It’s 2003”
It’s hard to believe that fall existed before the Pumpkin Spice Latte, but in 2003, Starbucks first…
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Starbucks: PSL 20th Anniversary
Every year for the past two decades, the Pumpkin Spice Latte (“PSL”) at Starbucks marked the unoffi…
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Yummy K's
Knorr has been a staple in Canadian’s homes for decades. But as eating and cooking habits have chan…

Nominees

Bringing Gen Z the "Summer of Sev" with 7-Eleven Canada
Viral Nation was challenged with creating a 360 summer campaign for 7-Eleven Canada that is in tune…
FLVR Food Entertainment
The COVID-19 pandemic brought about significant shifts in Americans' eating habits and their relati…
French's Mustard Skittles
In 2023, McCormick saw an opportunity to expand beyond sandwiches and hot dogs. Our charge for t…
Hard Rock Cafe X Messi Kids Menu
Our initiative centered on the launch of the Messi Kids Menu at Hard Rock Cafe, leveraging Lionel M…
Hellmann’s Will Levis “Mayo For Life”
Most people don't talk about mayonnaise - especially their love for it. While Americans are loud an…
HelloFresh and Marvel Studios’ Guardians of the Galaxy Vol. 3
HelloFresh, the world’s leading meal kit company, teamed up with Marvel Studios’ Guardians of the G…
How Carnation Milk and a Grandma Dominated TikTok
Common knowledge says that to get in with the youths, you need a youth to sneak you in. Carnation w…
Jack in the Box x Pineapple Express
Jack in the Box leans into culture to punch above its weight, and as 4/20 quickly approached Jack i…
Jack in the Box: The Snoop Munchie Meal
Two California legends, Jack in the Box and Snoop Dogg teamed up to create Snoop’s own signature Mu…
Maruchan: Engaging and Activating a Superfan Community
Maruchan is a long beloved instant ramen noodle brand, but it's still a commodity product in a cate…
My Joy
The My Joy campaign is a testament to the endless avenues through which joy finds its expression. W…
The Unhinged Story of Totino's Instagram Success With Gen-Z
Totino’s is an innovator brand, originating the category of rolled, hot snacks that revolutionized …
Vienna Beef - 2023 Social
When we took over Vienna Beef’s social accounts in April 2023, we set out to make their social feed…
Vienna Beef - Ode to Chicago Dogs
We approach all Vienna Beef social content with an eye on our core KPIs of follower growth and enga…
We Shake The World
The key players in the juice and beverage market in MENA all neatly fall into expected and predicta…
Welcome Home Jars
Canada has seen an unprecedented immigration wave. Over 1.5 million newcomers have moved to Canada …