THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign NEW! Campaign by Diverse-Owned Businesses NEW! Global Campaign Integrated Campaign Launch Campaign NEW! Local Campaign Mobile Campaign Multi-Platform Campaign Rebrand Campaign NEW! Regional Campaign NEW! Social Good Campaign

Content and Media

Blog & Micro-blog Branded Content Branded Series Clapback Contest or Promotion Data Visualization Email NEW! Emojis Filter/Lens Hashtag Meme & GIFs NEW! Micro-site NEW! Native Advertising Single Post or Activation User-Generated Content Voice

Design

Animation Art Direction Brand Identity Brand Redesign Graphic Art Images Sound NEW! UX/UI Visual Effects

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Family and Parenting Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Emerging Platform Partnership Facebook Partnership Instagram Partnership Multi-Platform Partnership TikTok Partnership Twitter Patnership YouTube Partnership

Metaverse

Artificial Intelligence Extended Reality NEW! Immersive Interactive Content NEW! NFTs NEW!

Overall Presence

Facebook Presence Instagram Presence Instant Message Presence NEW! LinkedIn Presence Multi-Platform Presence Other Platform Presence NEW! TikTok Presence Twitter Presence YouTube Presence

Single Platform

Facebook Instagram LinkedIn Other Platform NEW! TikTok Twitter YouTube

Strategy & Engagement

Brand Partnership NEW! Call to Action Chatbots Community Management Creative Use of Technology Customer Service Earned Media NEW! Employee Engagement Event & Experiential NEW! Fundraising Gamification Globalization Humor Innovative Media Buying Strategy NEW! Insights & Trends Integration with Live Television LGBTQ Community Engagement Localization Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring NEW! Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response Search NEW! Shopping Storytelling Takeovers

Podcast

Art & Culture Podcast NEW! Branded Podcast Comedy Podcast NEW! News & Politics Podcast NEW! Other Podcast Genres NEW! Podcast Mini Series Science & Technology Podcast NEW! Sports & Health Podcast NEW! True Crime & Documentary Podcast NEW!

Video

360 Video Animal Video NEW! Comedy Video Dance Video NEW! Featurette or Behind The Scenes Video NEW! Instructional Video Live Event Coverage Live Video Long Form Video Medium-Length Video Product Feature Video NEW! Short Form Video Stories Unboxing Video NEW! Vertical Video Video Ad Video Series NEW!

From the 8th Annual Shorty Awards Best Consumer Brand

Social media accounts or campaigns dedicated to promoting consumer-facing brands. Objectives may include new product launches, offers and promotions and building a strong fan base.

See previous winners and honorees here.

Winner

Consumer Brand
winner
Lucy The Robot
BackgroundGlobal technology company, Double Robotics, wanted to launch into the Australian market w…

Finalists

Consumer Brand
finalist
bronze honor
Straight Outta Somewhere
One of the most anticipated films during summer 2015 was Straight Outta Compton. Since the film was…
Consumer Brand
finalist
Always Unstoppable
How do you continue the phenomenal momentum created by #LikeAGirl?In 2014, #LikeAGirl was one of th…
Consumer Brand
finalist
Coca-Cola: Dark Iftar "No Labels"
The old adage, "Don't judge a book by its cover," is generally accepted as common knowledge. Everyo…

Nominees

Consumer Brand
#ChooseToStart with Moto E (Motorola Global Device Launch)
While smartphones have changed the way we connect with the world, millions of people across the glo…
Consumer Brand
finalist
Always Unstoppable
How do you continue the phenomenal momentum created by #LikeAGirl?In 2014, #LikeAGirl was one of th…
Consumer Brand
finalist
Coca-Cola: Dark Iftar "No Labels"
The old adage, "Don't judge a book by its cover," is generally accepted as common knowledge. Everyo…
Consumer Brand
Endless Table
Reynolds Wrap has been helping people make delicious meals for over 70 years, but they were lacking…
Consumer Brand
Imagine Dragons "Destination Dragons Tour" presented by Southwest Airlines
Southwest Airlines, which is in the business of making memories for its customers, was seeking an a…
Consumer Brand
JBL #CordFail Effect (Back and Bigger Than Ever)
Originally launched in 2014, this second iteration of the #CordFail campaign was designed to make a…
Consumer Brand
winner
Lucy The Robot
BackgroundGlobal technology company, Double Robotics, wanted to launch into the Australian market w…
Consumer Brand
Maytag Man Social Campaign
For years, the Maytag brand was virtually invisible on social media. Few fans and minimal engagemen…
Consumer Brand
Meet The Beavoosear
For years, Canadian ex-pats have used Twitter as a means of begging Ruffles to bring All Dressed ch…
Consumer Brand
Motor Oil Masterpiece
Let's face it: Getting a unique gift for dad is nearly impossible, especially for Father's Day. Fi…
Consumer Brand
Party Hard Moms
Hefty was launching a new crack resistant party cup and wanted to target moms, giving them permissi…
Consumer Brand
S.O.S Soap Pads Soak up Social Media Success
Many have heard of S.O.S pads, or have at least seen them. Perhaps your grandma used them to scrub …
Consumer Brand
Saucony Seeker Campaign
In Spring 2011, Saucony launched the Find Your Strong campaign, underlining the amazing capacity of…
Consumer Brand
Sour Patch Kids Breaking Out: Prom
Our main objective was to tap into relevant, influential talent leveraging them as brand ambassador…
Consumer Brand
finalist
bronze honor
Straight Outta Somewhere
One of the most anticipated films during summer 2015 was Straight Outta Compton. Since the film was…