Enter the 14th Annual Shorty Awards

The Shorty Awards honor the best of social media and digital. See categories below. The early entry deadline is on December 9th, 2021.

Campaign

Global Campaign Integrated Campaign Local Campaign Mobile Campaign Multi-Platform Campaign Social Good Campaign

Single Platform

Clubhouse NEW! Discord NEW! Emerging Platform Facebook Facebook Messenger Instagram LinkedIn Pinterest Reddit Snapchat TikTok Triller NEW! Tumblr NEW! Twitch NEW! Twitter WeChat Weibo WhatsApp YouTube

Overall Presence

Clubhouse NEW! Discord NEW! Emerging Platform NEW! Facebook Facebook Messenger NEW! Instagram LinkedIn NEW! Multi-Platform NEW! Pinterest NEW! Reddit NEW! Snapchat TikTok Triller NEW! Tumblr NEW! Twitch NEW! Twitter WeChat NEW! Weibo NEW! WhatsApp NEW! YouTube

Influencer & Celebrity Brand Partnership

Emerging Platform NEW! Facebook Instagram Multi-Platform Snapchat TikTok Twitter YouTube

Design

Animation Art Direction Brand Identity Brand Redesign Graphic Art Images UX/UI Visual Effects NEW!

Video

360 Video Augmented Reality Comedy Video Instructional Video Live Event Coverage Live Video Long Form Video Medium-Length Video Short Form Video Stories NEW! Vertical Video NEW! Video Ad Virtual Reality

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Family and Parenting Financial Services Fitness, Health, & Wellness Food & Beverage Games Government & Politics Hospitality Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Content and Media

Audio Clips NEW! Blogs NEW! Branded Content Branded Podcast Branded Series Clapback NEW! Contest or Promotion Data Visualization Emojis Filter/Lens GIFs Hashtag Meme Native Advertising Newsletters NEW! Podcast Podcast Mini Series Polls & Surveys Single Post or Activation NEW! Stickers NEW! User-Generated Content Voice NEW!

Strategy & Engagement

Artificial Intelligence Call to Action Chatbots Community Management Creative Use of Technology Customer Service Employee Engagement NEW! Fundraising NEW! Gamification Geo-Targeting NEW! Globalization NEW! Humor Insights & Trends NEW! Integration with Live Television Large Media Buying Strategy LGBTQ Community Engagement Localization Media Buying Strategy on a Shoe-String Micro-Influencer Strategy Mid-Range Media Buying Strategy Multicultural Community Engagement Music & Dance Organic Promotion Paid & Amplification NEW! Physical and Digital Convergence Public Service Announcement Real Time Media Buy Real Time Response Shopping NEW! Storytelling Takeovers NEW!

Virtual

Digital Pivot Immersive Online Event/Activation Remote Production

From the 8th Annual Shorty Awards Best Consumer Brand

Social media accounts or campaigns dedicated to promoting consumer-facing brands. Objectives may include new product launches, offers and promotions and building a strong fan base.

See previous winners and honorees here.

Winner

Consumer Brand
winner
Lucy The Robot
BackgroundGlobal technology company, Double Robotics, wanted to launch into the Australian market with its Double telepresence robot. The device allows a remote user to manoeuvre the robot from the comfort of their home or office, and to interact with the world via video and audio devices.Double robotics briefed Atomic 212° to develop a strategy a…

Finalists

Consumer Brand
finalist
bronze
Straight Outta Somewhere
One of the most anticipated films during summer 2015 was Straight Outta Compton. Since the film was going to drive tremendous publicity around NWA and Beats co-founder, Dr. Dre, Beats by Dre sought to create a campaign that would engage fans and consumers beyond the hip hop community and reinforce its position as the leading music and lifestyle br…
Consumer Brand
finalist
Always Unstoppable
How do you continue the phenomenal momentum created by #LikeAGirl?In 2014, #LikeAGirl was one of the biggest digital advertising success stories in the world. It went viral in mere days, sparking a movement that changed behaviour and propelled the Always brand to new heights. The follow-up campaign for 2015 had huge expectations, needing to be eve…
Consumer Brand
finalist
Coca-Cola: Dark Iftar "No Labels"
The old adage, "Don't judge a book by its cover," is generally accepted as common knowledge. Everyone knows not to judge a book by its cover, right? But if that is in fact the case, why does prejudice exist? The answer is that our minds are conditioned to certain looks and physical forms; research shows that it takes just 7 seconds to form an opin…

Nominees

Consumer Brand
#ChooseToStart with Moto E (Motorola Global Device Launch)
While smartphones have changed the way we connect with the world, millions of people across the globe still can't afford one. Motorola, who believes access to the mobile Internet should be a choice, not a privilege, has made it its brand mission to change that with Moto E, a new class of smartphone tailored for those looking for access to life's possibiliti…
Consumer Brand
Endless Table
Reynolds Wrap has been helping people make delicious meals for over 70 years, but they were lacking relevancy among a younger target. As a way to reinvigorate the brand, we decided to tap into this demographic—and the sphere in which they spend the most time—social media. Because of the large cooking community and flourishing foodie culture that exists on p…
Consumer Brand
Imagine Dragons "Destination Dragons Tour" presented by Southwest Airlines
Southwest Airlines, which is in the business of making memories for its customers, was seeking an authentically unique way to build brand affinity and overall awareness among people 18-54. It also wanted to raise awareness of its L.A. and Atlanta routes. The team aspired to create a program that would fire people's imaginations. From a strategic standpoin…
Consumer Brand
JBL #CordFail Effect (Back and Bigger Than Ever)
Originally launched in 2014, this second iteration of the #CordFail campaign was designed to make an even bigger splash across multiple channels and to raise brand awareness around the new, Bluetooth-enabled JBL Everest series of five wireless headphones. The renewed JBL #CordFail campaign aimed to engage with more consumers than the year prior through trad…
Consumer Brand
Maytag Man Social Campaign
For years, the Maytag brand was virtually invisible on social media. Few fans and minimal engagement. Our posts were met with crickets. Which makes sense. No one wants to talk to an appliance on Facebook.But with the launch of the new Maytag Man campaign, the brand suddenly had a new face, voice and personality. So we set out to use this new persona to re-i…
Consumer Brand
Meet The Beavoosear
For years, Canadian ex-pats have used Twitter as a means of begging Ruffles to bring All Dressed chips to America. And finally, in 2015, their pleas were heard: Canada's favorite Ruffles flavor was coming to the US for a limited time. But although the flavor was well known in Canada, most Americans didn't know that an All Dressed Ruffles chip is one that c…
Consumer Brand
Motor Oil Masterpiece
Let's face it: Getting a unique gift for dad is nearly impossible, especially for Father's Day. Finding an original and personal gift for the man who claims to have everything he needs in life is a massive undertaking. Obviously, themed ties are off the table. Golf accessories have reached a ridiculous level worthy of Rodney Dangerfield. And yes, one man C…
Consumer Brand
Party Hard Moms
Hefty was launching a new crack resistant party cup and wanted to target moms, giving them permission to unleash their inner party animal. So we talked to them in a way they had NEVER been talked to before: with popular millennial slang that was totes #cray and literally on fleek.
Consumer Brand
S.O.S Soap Pads Soak up Social Media Success
Many have heard of S.O.S pads, or have at least seen them. Perhaps your grandma used them to scrub the bathroom floor or the kitchen. Or, maybe your mom used them to wash dishes when you were a kid. Whatever the case, Clorox's nearly 100-year-old S.O.S soap pad was a brand of cleaning's past, and it wanted to introduce its classic product to a younger gener…
Consumer Brand
Saucony Seeker Campaign
In Spring 2011, Saucony launched the Find Your Strong campaign, underlining the amazing capacity of the human spirit to reach beyond what we sometimes think is impossible. The campaign continues to inspire and engage consumers to find their personal “strong" through running.The Seeker campaign, a multi-media global brand campaign that launched at the 2015 B…
Consumer Brand
Sour Patch Kids Breaking Out: Prom
Our main objective was to tap into relevant, influential talent leveraging them as brand ambassadors with a content program that spanned YouTube, Twitter, Instagram and Vine. By building a cross-platform program delivering a mix of video, social and live events, the program included seven long form (four to seven minute) videos which all had CGI elements, t…