THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Special Project

Special Project NEW!

From the 8th Annual Shorty Awards Best Consumer Brand

Social media accounts or campaigns dedicated to promoting consumer-facing brands. Objectives may include new product launches, offers and promotions and building a strong fan base.

See previous winners and honorees here.

Nominees

#ChooseToStart with Moto E (Motorola Global Device Launch)
While smartphones have changed the way we connect with the world, millions of people across the glo…
finalist
Always Unstoppable
How do you continue the phenomenal momentum created by #LikeAGirl?In 2014, #LikeAGirl was one of th…
finalist
Coca-Cola: Dark Iftar "No Labels"
The old adage, "Don't judge a book by its cover," is generally accepted as common knowledge. Everyo…
Endless Table
Reynolds Wrap has been helping people make delicious meals for over 70 years, but they were lacking…
Imagine Dragons "Destination Dragons Tour" presented by Southwest Airlines
Southwest Airlines, which is in the business of making memories for its customers, was seeking an a…
JBL #CordFail Effect (Back and Bigger Than Ever)
Originally launched in 2014, this second iteration of the #CordFail campaign was designed to make a…
winner
Lucy The Robot
BackgroundGlobal technology company, Double Robotics, wanted to launch into the Australian market w…
Maytag Man Social Campaign
For years, the Maytag brand was virtually invisible on social media. Few fans and minimal engagemen…
Meet The Beavoosear
For years, Canadian ex-pats have used Twitter as a means of begging Ruffles to bring All Dressed ch…
Motor Oil Masterpiece
Let's face it: Getting a unique gift for dad is nearly impossible, especially for Father's Day. Fi…
Party Hard Moms
Hefty was launching a new crack resistant party cup and wanted to target moms, giving them permissi…
S.O.S Soap Pads Soak up Social Media Success
Many have heard of S.O.S pads, or have at least seen them. Perhaps your grandma used them to scrub …
Saucony Seeker Campaign
In Spring 2011, Saucony launched the Find Your Strong campaign, underlining the amazing capacity of…
Sour Patch Kids Breaking Out: Prom
Our main objective was to tap into relevant, influential talent leveraging them as brand ambassador…
finalist
bronze honor
Straight Outta Somewhere
One of the most anticipated films during summer 2015 was Straight Outta Compton. Since the film was…