ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

From the 11th Annual Shorty Awards Best use of a Filter/Lens

This award honors those most effective and creative use of filters or lenses by a brand, agency or organization.

See previous winners and honorees here.

Finalists

finalist
BrandTruth//DGTL - FNB Switch with a Selfie Snap Lens Filter/Lens
FNB launched an updated version of its banking App for both Retail and Business customers.The main goal of our marketing campaign was to communicate to the audiences to switch to FNB, and download, update and use the latest FNB App to empower their life and meet their needs. The most noteworthy App feature that we focused on was "Switch with a Sel…
finalist
John Cena 3D Bitmoji Lens on Snapchat
John Cena's famous catchphrase is "You can't see me," but thanks to this Bitmoji Lens on Snapchat, the WWE Superstar's millions of fans got their first-ever opportunity to see him in 3D.WWE and Snapchat teamed up for this unique lens — featuring the most built 3D Bitmoji that Snapchat had done thus far — and aimed to raise the excitement level for…
finalist
Lucky Charms Unicorn Marshmallow Gamified Snap Lens
Lucky Charms launched a new Unicorn marshmallow to align with the cultural unicorn trend and expand the magical lore and joy of Lucky Charms with kid-pleasing households. Our challenge was to drive brand growth and penetration by reminding both parents and their cereal-loving kids of the new Unicorn marshmallow. The goal was to keep kid and parent…
finalist
audience
RuPaul's Drag Race Season 10 - Miss Vanjie Filter
Following the now infamous exit of RuPaul's Drag Race Season 10 contestant Vanessa Vanjie Matteo, "Miss Vaaanjie!" was not only the catchphrase of the season, but a viral sensation. To capitalize on the iconic moment, we collaborated with our internal development team to create a Miss Vanjie filter for Snapchat and Facebook. The filter transported…
finalist
TODAY at the Royal Wedding Snapchat Lens
The royal wedding of Prince Harry and Meghan Markle was the event of 2018 and the NBC's TODAY show covered it in every way imaginable on digital, social and broadcast television. In order to generate even more anticipation for the event with our audience, differentiate ourselves from every other brand covering the royal wedding and help our users …

Nominees