13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications. The regular deadline is on February 4th, 2020.

From the 11th Annual Shorty Awards Best use of a Filter/Lens

This award honors those most effective and creative use of filters or lenses by a brand, agency or organization.

See previous winners and honorees here.


BrandTruth//DGTL - FNB Switch with a Selfie Snap Lens Filter/Lens
FNB launched an updated version of its banking App for both Retail and Business customers.The main goal of our marketing campaign was to communicate to the audiences to switch to FNB, and download, update and use the latest FNB App to empower their life and meet their needs. The most noteworthy App feature that we focused on was "Switch with a Sel…
John Cena 3D Bitmoji Lens on Snapchat
John Cena's famous catchphrase is "You can't see me," but thanks to this Bitmoji Lens on Snapchat, the WWE Superstar's millions of fans got their first-ever opportunity to see him in 3D.WWE and Snapchat teamed up for this unique lens — featuring the most built 3D Bitmoji that Snapchat had done thus far — and aimed to raise the excitement level for…
Lucky Charms Unicorn Marshmallow Gamified Snap Lens
Lucky Charms launched a new Unicorn marshmallow to align with the cultural unicorn trend and expand the magical lore and joy of Lucky Charms with kid-pleasing households. Our challenge was to drive brand growth and penetration by reminding both parents and their cereal-loving kids of the new Unicorn marshmallow. The goal was to keep kid and parent…
RuPaul's Drag Race Season 10 - Miss Vanjie Filter
Following the now infamous exit of RuPaul's Drag Race Season 10 contestant Vanessa Vanjie Matteo, "Miss Vaaanjie!" was not only the catchphrase of the season, but a viral sensation. To capitalize on the iconic moment, we collaborated with our internal development team to create a Miss Vanjie filter for Snapchat and Facebook. The filter transported…
TODAY at the Royal Wedding Snapchat Lens
The royal wedding of Prince Harry and Meghan Markle was the event of 2018 and the NBC's TODAY show covered it in every way imaginable on digital, social and broadcast television. In order to generate even more anticipation for the event with our audience, differentiate ourselves from every other brand covering the royal wedding and help our users …


About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

the Regular entry deadline is on February 4th, 2021.