THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

From the 8th Annual Shorty Awards Best in Business to Business

Best use of social media in business to business marketing strategies and campaigns. Objectives may include promoting thought leadership, generating leads and traffic, utilizing market data and increasing customer engagement.

See previous winners and honorees here.

Nominees

winner
#BallotBriefcase on Snapchat
The BallotBriefcase is Hollywood's hottest diva and is making waves on Snapchat. It embarked on a j…
@DDBChicago Instagram
DDB Chicago is an advertising agency with a rich history. We created our Instagram account to build…
finalist
HP Propel IT!
When it comes to demo videos, the market certainly wasn't clamoring for another one. It's awash in …
HPE Matter: The Idea Economy
As Hewlett-Packard approached a formal separation of its Printers and Personal Systems (PPS) techno…
Inspire the World to Learn with Blackboard
The education industry has changed. Students no longer ask "where should I go to school?" They now …
Juniper Networks: Lab Madness
The primary objective of Lab Madness was to engage the Juniper Network social media community throu…
finalist
Love My Store Campaign
American Express knows that small businesses see big results when they advertise that they accept t…
finalist
Lucy The Robot
BackgroundGlobal technology company, Double Robotics, wanted to launch into the Australian market w…
Olo Bags: "Please Draw _____ on the Bag"
Have you ever ordered food online and requested something in the "special instructions" field? Chan…
Prepare for the Impossible
With many using DVRs to skip commercials, product placement within entertainment provides an unavoi…
finalist
Project Rebirth
Ryder is the largest fleet management and supply chain company in North America. And one of the big…
finalist
bronze honor
Say No To Spec
Five years ago, our agency made an unconventional decision to say no to speculative work in pitche…
ScorewithData
Based on an internal study done by IBM, it was found that the brand was losing out on ad recall, en…
SurePayroll Creates Social Media Content for Small Businesses
Build brand awareness resulting in increased consideration during the purchase process for small bu…
The Horn
The Born Ready campaign was built around "The Horn" video, which shared the journey of a young man …
finalist
bronze honor
The Intermodals
"An Inter-what?" was pretty much the jumping-off point for The Intermodals — a sitcom-inspired, ful…
finalist
Translating Tech with Avaya
The communications technology industry becomes more complicated, more cluttered and more complex ev…
UPS Football Towns Campaign
For its 2015 college football campaign, UPS needed an idea that would speak to the brand's core sma…