THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Awareness Campaign Corporate Social Responsibility Campaign Diverse-Owned Businesses Campaign Fundraising Campaign Global Campaign Integrated Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign On a Shoestring Campaign Pro Bono Campaign Social Movement Campaign

Content & Design

Audio & Music Brand Voice NEW! Branded Content Branded Series Documentary Short Email & Newsletter NEW! Feature Film Gamification NEW! Images Interactive Content Long Form Video Medium Length Video NEW! Micro-site or Blog Podcast Research Reports Short Form Video Video Series

Cause

Animal Rights & Welfare Arts & Culture Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Emergency Relief Environment & Sustainability Fight Poverty Gender Equality Human Rights Immigration & Refugees Learning & Development LGBTQ+ Mental Health Multi-Cause Initiative Other Causes NEW! Public Health Public Safety Racial Equality Responsible Consumption & Production Responsible Technology NEW! Social Justice Youth & Family

Industry

Automotive Business to Business Consumer Brands Education Entertainment Fashion & Beauty Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness News & Media Non-Profit Other Industry NEW! Retail & E-Commerce Sports Technology

Partnerships

Brand Partnership NEW! Corporate-Community Influencer, Creator & Celebrity Nonprofit Partnership Other Partnerships NEW!

Platforms & Technology

Extended Reality Gaming Generative AI Instagram LinkedIn Other Platforms TikTok YouTube

Special Project

Special Project

Strategy & Engagement

Call to Action Community Engagement Contest or Challenges Data & Insights Earned Media Event & Experiential Guerrilla Marketing Integration with Traditional Media NEW! Paid Media PSA Single Post Storytelling Use of Viral Content NEW! User Generated Content

From the 8th Annual Shorty Awards Best in Business to Business

Best use of social media in business to business marketing strategies and campaigns. Objectives may include promoting thought leadership, generating leads and traffic, utilizing market data and increasing customer engagement.

See previous winners and honorees here.

Winner

Business to Business
winner
#BallotBriefcase on Snapchat
The BallotBriefcase is Hollywood's hottest diva and is making waves on Snapchat. It embarked on a j…

Finalists

Business to Business
finalist
bronze honor
Say No To Spec
Five years ago, our agency made an unconventional decision to say no to speculative work in pitche…
Business to Business
finalist
bronze honor
The Intermodals
"An Inter-what?" was pretty much the jumping-off point for The Intermodals — a sitcom-inspired, ful…
Business to Business
finalist
HP Propel IT!
When it comes to demo videos, the market certainly wasn't clamoring for another one. It's awash in …
Business to Business
finalist
Love My Store Campaign
American Express knows that small businesses see big results when they advertise that they accept t…
Business to Business
finalist
Lucy The Robot
BackgroundGlobal technology company, Double Robotics, wanted to launch into the Australian market w…
Business to Business
finalist
Project Rebirth
Ryder is the largest fleet management and supply chain company in North America. And one of the big…
Business to Business
finalist
Translating Tech with Avaya
The communications technology industry becomes more complicated, more cluttered and more complex ev…

Nominees

Business to Business
@DDBChicago Instagram
DDB Chicago is an advertising agency with a rich history. We created our Instagram account to build…
Business to Business
HPE Matter: The Idea Economy
As Hewlett-Packard approached a formal separation of its Printers and Personal Systems (PPS) techno…
Business to Business
Inspire the World to Learn with Blackboard
The education industry has changed. Students no longer ask "where should I go to school?" They now …
Business to Business
Juniper Networks: Lab Madness
The primary objective of Lab Madness was to engage the Juniper Network social media community throu…
Business to Business
Olo Bags: "Please Draw _____ on the Bag"
Have you ever ordered food online and requested something in the "special instructions" field? Chan…
Business to Business
Prepare for the Impossible
With many using DVRs to skip commercials, product placement within entertainment provides an unavoi…
Business to Business
ScorewithData
Based on an internal study done by IBM, it was found that the brand was losing out on ad recall, en…
Business to Business
SurePayroll Creates Social Media Content for Small Businesses
Build brand awareness resulting in increased consideration during the purchase process for small bu…
Business to Business
The Horn
The Born Ready campaign was built around "The Horn" video, which shared the journey of a young man …
Business to Business
UPS Football Towns Campaign
For its 2015 college football campaign, UPS needed an idea that would speak to the brand's core sma…