THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

From the 8th Annual Shorty Awards Best in Business to Business

Best use of social media in business to business marketing strategies and campaigns. Objectives may include promoting thought leadership, generating leads and traffic, utilizing market data and increasing customer engagement.

See previous winners and honorees here.

Nominees

@DDBChicago Instagram
DDB Chicago is an advertising agency with a rich history. We created our Instagram account to build…
HPE Matter: The Idea Economy
As Hewlett-Packard approached a formal separation of its Printers and Personal Systems (PPS) techno…
Inspire the World to Learn with Blackboard
The education industry has changed. Students no longer ask "where should I go to school?" They now …
Juniper Networks: Lab Madness
The primary objective of Lab Madness was to engage the Juniper Network social media community throu…
Olo Bags: "Please Draw _____ on the Bag"
Have you ever ordered food online and requested something in the "special instructions" field? Chan…
Prepare for the Impossible
With many using DVRs to skip commercials, product placement within entertainment provides an unavoi…
ScorewithData
Based on an internal study done by IBM, it was found that the brand was losing out on ad recall, en…
SurePayroll Creates Social Media Content for Small Businesses
Build brand awareness resulting in increased consideration during the purchase process for small bu…
The Horn
The Born Ready campaign was built around "The Horn" video, which shared the journey of a young man …
UPS Football Towns Campaign
For its 2015 college football campaign, UPS needed an idea that would speak to the brand's core sma…