The Shorty Awards honor the best of social media and digital. View this season's finalists!

Special Project

Special Project

From the 15th Annual Shorty Awards Auto

This award honors the most effective and creative use of social media and digital by an auto brand or auto dealer. Objectives may include (but are not limited to) crowd-sourced concept and design, customer engagement via custom apps, buzz-worthy events and promotions (both online and offline), and fostering community.

See previous winners and honorees here.


100 Faces of Lincoln Campaign
Auto brands often tout an offering or a design or even a front-end grille as their “new face.” So m…
silver honor
Between 2 Rides
eBay is the OG online marketplace for buyers and sellers, but has faced twin headwinds in recent ye…
Chevy SUV Lofi
  No automotive segment is more prone to the “sea of sameness” curse than Sport Utility Vehicles…
Expect Something More With AAA
When most people hear AAA, they think of roadside emergencies (flat tires, dead batteries, empty ga…
Honda Civic 50th Anniversary
The Honda Civic—America’s 6-time-running best-selling car, and one of the most popular vehicles eve…
Honda Red Campaign
At a time when vehicle inventory was low, our efforts were focused on creating a larger branded eff…
silver honor
IONIQ 5 “Evolves” EV
The automotive industry is being redefined - new EVs launch every year and OEMs are actively trying…
silver honor
Jeep Grill Scan
Jeep is more than its SUV’s. It’s a lifestyle. It’s about adventure, getting out there and living l…
Lucid Motors - Brand AOR
2021 was a big year for Lucid, an electric vehicle company known for making the kind of luxury vehi…
Matra is a revered French automobile company dating back to 1945 that produced automotive racing an…
eBay is the OG online marketplace for buyers and sellers, but it has faced twin headwinds recently:…
NIO's European Launch
NIO launched its products and services for Germany, the Netherlands, Denmark, and Sweden at its Eur…
bronze honor
audience honor
OKAY, Hyundai
Hyundai’s goal was to increase brand opinion and affinity for its marquee products through cultural…
gold honor
Scary Fast
The Ford F-150 Raptor R is a 700-horsepower off-road performance truck.  To advertise a truck li…
The Long Road From Field to Track
The agency's primary goals with the project were to get Porsche to publish our user generated conte…