13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications.

From the 8th Annual Shorty Awards Best Media Buying Strategy

This award honors campaigns with the most impressive media buying strategies across platforms including social, mobile and video. Programmatic strategies are eligible for this award.


Summary:#HaveUFoundtruTV was a real-time brand awareness effort that anticipated, then capitalized on a specific cultural moment. It was built upon a single Promoted Trend, Promoted Tweets, custom content, and an in-house creative team staffing a social media war room for 48 hours.The opportunity:Every March, sports fans searched for the schedule of games o…
Long Live the Shot
Facing growing competition in the U.S., Jameson needed an innovative media strategy that would help it strengthen brand loyalty and increase advocacy among target consumers to keep its whiskey pouring at local bars everywhere.Knowing that Jameson is the original, go-to drink of the "neighborhood bar" in Ireland, we knew we would need to authentically commun…
Quill.com 2015 Media Buy
Across Quill social channels – Facebook and Twitter – we had three main objectives: To transform the perception of Quill from a provider of office supplies to a provider of every product their customers need to run their business. Raise awareness of expanded assortment on Quill by encouraging the current customer base and visitors on Quill.com to get connec…
Undercover AdWords
In today's age of the internet, people are able to interact and search for content online more easily than ever before. These circumstances provide an ideal environment for predators to find child pornography and victimize vulnerable children. Coupled with an increased amount of personal information being shared online, the internet makes for prime ground f…
World Kitchen 2015 Media Buy
Across World Kitchen (Corelle, Pyrex, Snapware, CorningWare, Baker's Secret, and Chicago Cutlery) branded channels – Facebook, Twitter, and Pinterest – we had three main objectives:Raise awareness of World Kitchen branded products by encouraging current and potential customers to get connected and engaged on social.Drive engagement on social channels throug…

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

shorty awards finalists will be announced in mid-march!