THE 14TH ANNUAL SHORTY AWARDS
The Shorty Awards honor the best of social media and digital. View this season's finalists!
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From the 8th Annual Shorty Awards
Best Media Buying Strategy
This award honors campaigns with the most impressive media buying strategies across platforms including social, mobile and video. Programmatic strategies are eligible for this award.
Winner
Media Buying Strategy
winner
Lucy The Robot
BackgroundGlobal technology company, Double Robotics, wanted to launch into the Australian market w…
Finalists
Media Buying Strategy
finalist
bronze honor
Impractical Jokers Live Punishment Special
Summary: A Social-led campaign that changed four seasons of viewer habits and made time-shifters wa…
Media Buying Strategy
finalist
The Daily Show with Trevor Noah Google Search Campaign
Going into the launch of The Daily Show with Trevor Noah, Comedy Central wanted to increase awarene…
Nominees
Media Buying Strategy
#HaveUFoundtruTV
Summary:#HaveUFoundtruTV was a real-time brand awareness effort that anticipated, then capitalized …
Media Buying Strategy
Long Live the Shot
Facing growing competition in the U.S., Jameson needed an innovative media strategy that would help…
Media Buying Strategy
Quill.com 2015 Media Buy
Across Quill social channels – Facebook and Twitter – we had three main objectives: To transform th…
Media Buying Strategy
Undercover AdWords
In today's age of the internet, people are able to interact and search for content online more easi…
Media Buying Strategy
World Kitchen 2015 Media Buy
Across World Kitchen (Corelle, Pyrex, Snapware, CorningWare, Baker's Secret, and Chicago Cutlery) b…
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