THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

By Campaign

Awareness Campaign NEW! Corporate Social Responsibility Campaign Diverse-Owned Businesses Campaign Fundraising Campaign Global Campaign Integrated Campaign Local Campaign Multi-Cultural Campaign NEW! Multi-Platform Campaign On a Shoestring Campaign Pro Bono Campaign Regional Campaign Social Movement Campaign

By Cause

Animal Rights & Welfare Arts & Culture Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Educate Emergency Relief Environment & Sustainability Fight Poverty Gender Equality Human Rights Immigration & Refugees LGBTQ+ Mental Health Multi-Cause Initiative Public Health Public Safety NEW! Racial Equality Responsible Consumption & Production Social Justice Youth & Family

By Industry

Automotive Business to Business Consumer Brands NEW! Education Entertainment Fashion and Beauty Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness News & Media Nonprofit Real Estate NEW! Retail & E-Commerce Sports Technology

By Platform

Facebook Instagram LinkedIn Other Platforms TikTok X (formerly Twitter) YouTube

Original Content

Branded Content Branded Series Documentary Short Extended Reality Feature Film NEW! Gaming Images Interactive Content Live Streaming Long Form Video Micro-site or Blog Podcast Research Reports NEW! Short Form Video Video Video Series

Partnerships

Corporate-Community Influencer, Creator & Celebrity Media Partnership Nonprofit Partnership

Special Project

Special Project

Strategy & Engagement

Call to Action Community Engagement Contest or Challenges Creative Use of Technology Data & Insights Earned Media NEW! Employee Engagement Event & Experiential Generative AI Guerrilla Marketing NEW! Paid Media PSA Real Time Response Single Post Sound & Music NEW! Storytelling User Generated Content

From the 8th Annual Shorty Awards Best Media Buying Strategy

This award honors campaigns with the most impressive media buying strategies across platforms including social, mobile and video. Programmatic strategies are eligible for this award.

Winner

Media Buying Strategy
winner
Lucy The Robot
BackgroundGlobal technology company, Double Robotics, wanted to launch into the Australian market w…

Finalists

Media Buying Strategy
finalist
bronze honor
Impractical Jokers Live Punishment Special
Summary: A Social-led campaign that changed four seasons of viewer habits and made time-shifters wa…
Media Buying Strategy
finalist
The Daily Show with Trevor Noah Google Search Campaign
Going into the launch of The Daily Show with Trevor Noah, Comedy Central wanted to increase awarene…

Nominees

Media Buying Strategy
#HaveUFoundtruTV
Summary:#HaveUFoundtruTV was a real-time brand awareness effort that anticipated, then capitalized …
Media Buying Strategy
Long Live the Shot
Facing growing competition in the U.S., Jameson needed an innovative media strategy that would help…
Media Buying Strategy
Quill.com 2015 Media Buy
Across Quill social channels – Facebook and Twitter – we had three main objectives: To transform th…
Media Buying Strategy
Undercover AdWords
In today's age of the internet, people are able to interact and search for content online more easi…
Media Buying Strategy
World Kitchen 2015 Media Buy
Across World Kitchen (Corelle, Pyrex, Snapware, CorningWare, Baker's Secret, and Chicago Cutlery) b…