13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications.

By Campaign
By Design
By Industry
By Overall Presence
Campaign by Platform
Content and Media
Influencer & Celebrity Brand Partnership
Strategy & Engagement
Video by Platform
Video Content
Virtual
Websites & Apps

From the 8th Annual Shorty Awards Best Media Buying Strategy

This award honors campaigns with the most impressive media buying strategies across platforms including social, mobile and video. Programmatic strategies are eligible for this award.

Winner

Media Buying Strategy
winner
Lucy The Robot
BackgroundGlobal technology company, Double Robotics, wanted to launch into the Australian market with its Double telepresence robot. The device allows a remote user to manoeuvre the robot from the comfort of their home or office, and to interact with the world via video and audio devices.Double robotics briefed Atomic 212° to develop a strategy a…

Finalists

Media Buying Strategy
finalist
bronze
Impractical Jokers Live Punishment Special
Summary: A Social-led campaign that changed four seasons of viewer habits and made time-shifters watch it live. Impractical Jokers is truTV's most-watched and most time-shifted series (+80%). truTV's flagship was celebrating its 100th episode with a stunt week culminating in their first-ever live "Punishment"! Entering Season 4, truTV sought both …
Media Buying Strategy
finalist
The Daily Show with Trevor Noah Google Search Campaign
Going into the launch of The Daily Show with Trevor Noah, Comedy Central wanted to increase awareness of Trevor Noah. So, we created a unique campaign that revolved around the curiosity about Trevor, and rewarded those interested in learning more about him with Easter Egg content. To execute this campaign, we leveraged the normal user behavior whe…

Nominees

Media Buying Strategy
#HaveUFoundtruTV
Summary:#HaveUFoundtruTV was a real-time brand awareness effort that anticipated, then capitalized on a specific cultural moment. It was built upon a single Promoted Trend, Promoted Tweets, custom content, and an in-house creative team staffing a social media war room for 48 hours.The opportunity:Every March, sports fans searched for the schedule of games o…
Media Buying Strategy
Long Live the Shot
Facing growing competition in the U.S., Jameson needed an innovative media strategy that would help it strengthen brand loyalty and increase advocacy among target consumers to keep its whiskey pouring at local bars everywhere.Knowing that Jameson is the original, go-to drink of the "neighborhood bar" in Ireland, we knew we would need to authentically commun…
Media Buying Strategy
Quill.com 2015 Media Buy
Across Quill social channels – Facebook and Twitter – we had three main objectives: To transform the perception of Quill from a provider of office supplies to a provider of every product their customers need to run their business. Raise awareness of expanded assortment on Quill by encouraging the current customer base and visitors on Quill.com to get connec…
Media Buying Strategy
Undercover AdWords
In today's age of the internet, people are able to interact and search for content online more easily than ever before. These circumstances provide an ideal environment for predators to find child pornography and victimize vulnerable children. Coupled with an increased amount of personal information being shared online, the internet makes for prime ground f…
Media Buying Strategy
World Kitchen 2015 Media Buy
Across World Kitchen (Corelle, Pyrex, Snapware, CorningWare, Baker's Secret, and Chicago Cutlery) branded channels – Facebook, Twitter, and Pinterest – we had three main objectives:Raise awareness of World Kitchen branded products by encouraging current and potential customers to get connected and engaged on social.Drive engagement on social channels throug…

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

shorty awards finalists will be announced in mid-march!