THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

By Campaign

Campaign by a Black-Owned Business NEW! Campaign by a Latinx/Hispanic-Owned Business NEW! Campaign by a LGBTQ+ Owned Business NEW! Campaign by a Native/Indigenous-Owned Business NEW! Campaign by a Woman-Owned Business NEW! Campaign by an Asian-Owned Business NEW! Corporate Social Responsibility NEW! Fundraising Campaign NEW! Global Campaign Integrated Campaign Local Campaign NEW! Multi-Platform Campaign On a Shoestring Pro Bono Social Movement

By Cause

Activism Campaign NEW! Animal Rights & Welfare Arts & Culture Civic Engagement Clean Energy NEW! Clean Water & Sanitation NEW! Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Education Emergency Relief Environment Gender Equality Human Rights Humanitarian Aid Hunger & Food Insecurity Immigration & Refugees LGBTQ+ Mental Health Poverty Public Health Racial Equality Responsible Consumption & Production NEW! Social Justice Youth & Family

By Industry

Automotive NEW! Business to Business NEW! Education NEW! Entertainment Fashion and Beauty NEW! Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness NEW! News & Media Nonprofit Restaurants NEW! Retail & E-Commerce Sports Technology

By Platform

Emerging Platform Facebook Instagram LinkedIn TikTok Twitch Twitter YouTube

Content and Strategy

Branded Content NEW! Branded Series NEW! Call to Action Community Management Contest or Promotion Creative Use of Technology NEW! Email & Newsletters NEW! Employee Engagement Fundraising Humor Infographics NEW! Live Events Meme and GIFs NEW! Micro-Influencer Strategy NEW! Paid and Amplification Podcast PSA Real Time Response Single Post Storytelling User Generated Content Video

Partnerships

Corporate-Community Influencer & Celebrity Media Partnership Nonprofit Partnership

Special Project

Special Project NEW!

Video Content

Animations Documentary Short Live Streaming Long Form Video NEW! Short Form Video NEW! Video Series Virtual Reality

From the 8th Annual Shorty Awards Best Media Buying Strategy

This award honors campaigns with the most impressive media buying strategies across platforms including social, mobile and video. Programmatic strategies are eligible for this award.

Winner

Media Buying Strategy
winner
Lucy The Robot
BackgroundGlobal technology company, Double Robotics, wanted to launch into the Australian market w…

Finalists

Media Buying Strategy
finalist
bronze honor
Impractical Jokers Live Punishment Special
Summary: A Social-led campaign that changed four seasons of viewer habits and made time-shifters wa…
Media Buying Strategy
finalist
The Daily Show with Trevor Noah Google Search Campaign
Going into the launch of The Daily Show with Trevor Noah, Comedy Central wanted to increase awarene…

Nominees

Media Buying Strategy
#HaveUFoundtruTV
Summary:#HaveUFoundtruTV was a real-time brand awareness effort that anticipated, then capitalized …
Media Buying Strategy
finalist
bronze honor
Impractical Jokers Live Punishment Special
Summary: A Social-led campaign that changed four seasons of viewer habits and made time-shifters wa…
Media Buying Strategy
Long Live the Shot
Facing growing competition in the U.S., Jameson needed an innovative media strategy that would help…
Media Buying Strategy
winner
Lucy The Robot
BackgroundGlobal technology company, Double Robotics, wanted to launch into the Australian market w…
Media Buying Strategy
Quill.com 2015 Media Buy
Across Quill social channels – Facebook and Twitter – we had three main objectives: To transform th…
Media Buying Strategy
finalist
The Daily Show with Trevor Noah Google Search Campaign
Going into the launch of The Daily Show with Trevor Noah, Comedy Central wanted to increase awarene…
Media Buying Strategy
Undercover AdWords
In today's age of the internet, people are able to interact and search for content online more easi…
Media Buying Strategy
World Kitchen 2015 Media Buy
Across World Kitchen (Corelle, Pyrex, Snapware, CorningWare, Baker's Secret, and Chicago Cutlery) b…