Best Media Buying Strategy in Social Media - Shorty Awards

Enter the 14th Annual Shorty Awards

The Shorty Awards honor the best of social media and digital. See categories below. The early entry deadline is on December 9th, 2021.

Campaign

Global Campaign Integrated Campaign Local Campaign Mobile Campaign Multi-Platform Campaign Social Good Campaign

Single Platform

Clubhouse NEW! Discord NEW! Emerging Platform Facebook Facebook Messenger Instagram LinkedIn Pinterest Reddit Snapchat TikTok Triller NEW! Tumblr NEW! Twitch NEW! Twitter WeChat Weibo WhatsApp YouTube

Influencer & Celebrity Brand Partnership

Emerging Platform NEW! Facebook Instagram Multi-Platform Snapchat TikTok Twitter YouTube

Design

Animation Art Direction Brand Identity Brand Redesign Graphic Art Images UX/UI Visual Effects NEW!

Video

360 Video Augmented Reality Comedy Video Instructional Video Live Event Coverage Live Video Long Form Video Medium-Length Video Short Form Video Stories NEW! Vertical Video NEW! Video Ad Virtual Reality

Virtual

Digital Pivot Immersive Online Event/Activation Remote Production

From the 8th Annual Shorty Awards Best Media Buying Strategy

This award honors campaigns with the most impressive media buying strategies across platforms including social, mobile and video. Programmatic strategies are eligible for this award.

Winner

Media Buying Strategy

BackgroundGlobal technology company, Double Robotics, wanted to launch into the Australian market with its Double telepresence robot. The device allows a remote user to manoeuvre the robot from the comfort of their home or office, and to interact with the world via video and audio devices.Double robotics briefed Atomic 212° to develop a strategy a…

Finalists

Media Buying Strategy

Impractical Jokers Live Punishment Special

Summary: A Social-led campaign that changed four seasons of viewer habits and made time-shifters watch it live. Impractical Jokers is truTV's most-watched and most time-shifted series (+80%). truTV's flagship was celebrating its 100th episode with a stunt week culminating in their first-ever live "Punishment"! Entering Season 4, truTV sought both …

Media Buying Strategy

The Daily Show with Trevor Noah Google Search Campaign

Going into the launch of The Daily Show with Trevor Noah, Comedy Central wanted to increase awareness of Trevor Noah. So, we created a unique campaign that revolved around the curiosity about Trevor, and rewarded those interested in learning more about him with Easter Egg content. To execute this campaign, we leveraged the normal user behavior whe…

Nominees

Media Buying Strategy

#HaveUFoundtruTV

Summary:#HaveUFoundtruTV was a real-time brand awareness effort that anticipated, then capitalized on a specific cultural moment. It was built upon a single Promoted Trend, Promoted Tweets, custom content, and an in-house creative team staffing a social media war room for 48 hours.The opportunity:Every March, sports fans searched for the schedule of games o…

Media Buying Strategy

Long Live the Shot

Facing growing competition in the U.S., Jameson needed an innovative media strategy that would help it strengthen brand loyalty and increase advocacy among target consumers to keep its whiskey pouring at local bars everywhere.Knowing that Jameson is the original, go-to drink of the "neighborhood bar" in Ireland, we knew we would need to authentically commun…

Media Buying Strategy

Quill.com 2015 Media Buy

Across Quill social channels – Facebook and Twitter – we had three main objectives: To transform the perception of Quill from a provider of office supplies to a provider of every product their customers need to run their business. Raise awareness of expanded assortment on Quill by encouraging the current customer base and visitors on Quill.com to get connec…

Media Buying Strategy

Undercover AdWords

In today's age of the internet, people are able to interact and search for content online more easily than ever before. These circumstances provide an ideal environment for predators to find child pornography and victimize vulnerable children. Coupled with an increased amount of personal information being shared online, the internet makes for prime ground f…

Media Buying Strategy

World Kitchen 2015 Media Buy

Across World Kitchen (Corelle, Pyrex, Snapware, CorningWare, Baker's Secret, and Chicago Cutlery) branded channels – Facebook, Twitter, and Pinterest – we had three main objectives:Raise awareness of World Kitchen branded products by encouraging current and potential customers to get connected and engaged on social.Drive engagement on social channels throug…