THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

By Campaign

Corporate Social Responsibility Campaign Diverse-Owned Businesses Campaign NEW! Fundraising Campaign Global Campaign Integrated Campaign Local Campaign Multi-Platform Campaign On a Shoestring Campaign Pro Bono Campaign Regional Campaign NEW! Social Movement Campaign

By Cause

Animal Rights & Welfare Arts & Culture Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Educate Emergency Relief Environment & Sustainability Fight Poverty Gender Equality Human Rights Humanitarian Aid Immigration & Refugees LGBTQ+ Mental Health Multi-Cause Initiative NEW! Public Health Racial Equality Responsible Consumption & Production Social Justice Youth & Family

By Industry

Automotive Business to Business Education Entertainment Fashion and Beauty Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness News & Media Nonprofit Restaurants Retail & E-Commerce Sports Technology

By Platform

Facebook Instagram LinkedIn Other Platforms NEW! TikTok Twitter YouTube

Original Content

Branded Content Branded Series Documentary Short Extended Reality NEW! Gaming NEW! Images NEW! Interactive Content NEW! Live Streaming Long Form Video Micro-site or Blog NEW! Podcast Short Form Video Video Video Series

Partnerships

Corporate-Community Influencer & Celebrity Media Partnership Nonprofit Partnership

Special Project

Special Project

Strategy & Engagement

Call to Action Community Engagement Contest or Challenges Creative Use of Technology CTV/OTT NEW! Data & Insights NEW! Employee Engagement Event & Experiential NEW! Fundraising Strategy Generative AI NEW! Micro-Influencer Strategy Paid Media PSA Real Time Response Single Post Social Commerce NEW! Storytelling User Generated Content

From the 15th Annual Shorty Awards Twitter

This category honors the most effective and creative use of Twitter in a marketing campaign. Describe how you best used the platform's native tools to enhance a message, build community and meet objectives.

See previous winners and honorees here.

Winner

Twitter
winner
McDonald’s Twitter
After winning Twitter’s Best Brand Presence 2021 award, our goal became to double down on what was …

Finalists

Twitter
finalist
gold honor
audience honor
The Daily Show Twitter
As the #1 most socially engaged show in all of late night, @TheDailyShow is churning out top-tier c…
Twitter
finalist
Abbott Elementary Morning Announcement Voice Tweets
To continue Abbott Elementary's momentum, use creative formats to drive both awareness and engageme…
Twitter
finalist
Lulu
In the Summer of 2020 South Africans were stuck in lockdown during their favourite time of year. Th…
Twitter
finalist
Michelob Guy
When a picture of a man holding an ULTRA at a PGA event began to go viral, we quickly jumped into t…

Nominees

Twitter
#PassMeABusch
Sometimes you just have to bribe certain people if you want to get things done. That was our conclu…
Twitter
finalist
Abbott Elementary Morning Announcement Voice Tweets
To continue Abbott Elementary's momentum, use creative formats to drive both awareness and engageme…
Twitter
Disney+ Twitter
Twitter
finalist
Lulu
In the Summer of 2020 South Africans were stuck in lockdown during their favourite time of year. Th…
Twitter
winner
McDonald’s Twitter
After winning Twitter’s Best Brand Presence 2021 award, our goal became to double down on what was …
Twitter
finalist
Michelob Guy
When a picture of a man holding an ULTRA at a PGA event began to go viral, we quickly jumped into t…
Twitter
Spicy Meter 🌶
Our challenge was to find an engaging way to launch Hellmann’s new Spicy Mayo. In order to do that,…
Twitter
Star Trek: Prodigy Meta-Murf-Osis Countdown
Paramount+’s “Star Trek: Prodigy” is an adventurous animated television series that gives brings th…
Twitter
finalist
gold honor
audience honor
The Daily Show Twitter
As the #1 most socially engaged show in all of late night, @TheDailyShow is churning out top-tier c…