THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

By Campaign

Awareness Campaign NEW! Corporate Social Responsibility Campaign Diverse-Owned Businesses Campaign Fundraising Campaign Global Campaign Integrated Campaign Local Campaign Multi-Cultural Campaign NEW! Multi-Platform Campaign On a Shoestring Campaign Pro Bono Campaign Regional Campaign Social Movement Campaign

By Cause

Animal Rights & Welfare Arts & Culture Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Educate Emergency Relief Environment & Sustainability Fight Poverty Gender Equality Human Rights Immigration & Refugees LGBTQ+ Mental Health Multi-Cause Initiative Public Health Public Safety NEW! Racial Equality Responsible Consumption & Production Social Justice Youth & Family

By Industry

Automotive Business to Business Consumer Brands NEW! Education Entertainment Fashion and Beauty Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness News & Media Nonprofit Real Estate NEW! Retail & E-Commerce Sports Technology

By Platform

Facebook Instagram LinkedIn Other Platforms TikTok X (formerly Twitter) YouTube

Original Content

Branded Content Branded Series Documentary Short Extended Reality Feature Film NEW! Gaming Images Interactive Content Live Streaming Long Form Video Micro-site or Blog Podcast Research Reports NEW! Short Form Video Video Video Series

Partnerships

Corporate-Community Influencer, Creator & Celebrity Media Partnership Nonprofit Partnership

Special Project

Special Project

Strategy & Engagement

Call to Action Community Engagement Contest or Challenges Creative Use of Technology Data & Insights Earned Media NEW! Employee Engagement Event & Experiential Generative AI Guerrilla Marketing NEW! Paid Media PSA Real Time Response Single Post Sound & Music NEW! Storytelling User Generated Content

From the 14th Annual Shorty Awards Use of Twitter

This category honors the most effective and creative use of Twitter in a marketing campaign. Describe how your brand, agency or organization best used the platform's native tools to enhance a message, build community and meet objectives.

See previous winners and honorees here.

Winner

Twitter
winner
A Message from Steve - Blue’s Clues 25th Anniversary
In 1995 Blue’s Clues made its debut on Nickelodeon and children quickly fell in love with Blue, Mai…

Finalists

Twitter
finalist
#BestOfTweets Brand Bowl LV
For marketers, the Super Bowl isn’t just about football. It’s about the ads and the opportunity to …
Twitter
finalist
#Nestflix
Netflix UK were launching their Christmas movie, Robin Robin, and tasked us to come up with a singu…
Twitter
finalist
Audi #GiveHerTheQ3
Community is at the heart everything Audi does. No social platform is better for real-time communit…
Twitter
finalist
McDonald's Twitter + Instagram
Everyone knows the brand, but until recently, few cared to engage with @mcdonalds online. Much smal…
Twitter
finalist
audience honor
The Power of #BluePOWERADE
Long story short. Fans love taking to Twitter to talk about how Blue POWERADE is some magical elixi…
Twitter
finalist
Ultimate Fan Bracket, NFL Edition (3rd Annual)
In August 2021, FOX Sports’ digital and social team launched the third annual Ultimate Fan Bracket:…
Twitter
finalist
Zack Snyder's Justice League
For the long-awaited release of Zack Snyder’s Justice League (aka the Snyder Cut), Home Brew envisi…
Twitter
finalist
adidas #FastestFollower
adidas tasked us to drive hype & desire for their new X Speedflow football boots by positioning the…

Nominees

Twitter
#HereForFreeGuy Preview Screening Twitter Wall
One by one theatres across the world shut down during the peak of the pandemic, depriving movie-goe…
Twitter
#NBATwitterLive
Twitter is where people go to talk about the game — particularly NBA games — where the #NBATwitter …
Twitter
Game of Avatars
2021 marked the 10th anniversary of Game of Thrones, one of the most beloved shows of all time. To …