THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Awareness Campaign Corporate Social Responsibility Campaign Diverse-Owned Businesses Campaign Fundraising Campaign Global Campaign Integrated Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign On a Shoestring Campaign Pro Bono Campaign Social Movement Campaign

Content & Design

Audio & Music Brand Voice NEW! Branded Content Branded Series Documentary Short Email & Newsletter NEW! Feature Film Gamification NEW! Images Interactive Content Long Form Video Medium Length Video NEW! Micro-site or Blog Podcast Research Reports Short Form Video Video Series

Cause

Animal Rights & Welfare Arts & Culture Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Emergency Relief Environment & Sustainability Fight Poverty Gender Equality Human Rights Immigration & Refugees Learning & Development LGBTQ+ Mental Health Multi-Cause Initiative Other Causes NEW! Public Health Public Safety Racial Equality Responsible Consumption & Production Responsible Technology NEW! Social Justice Youth & Family

Industry

Automotive Business to Business Consumer Brands Education Entertainment Fashion & Beauty Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness News & Media Non-Profit Other Industry NEW! Retail & E-Commerce Sports Technology

Partnerships

Brand Partnership NEW! Corporate-Community Influencer, Creator & Celebrity Nonprofit Partnership Other Partnerships NEW!

Platforms & Technology

Extended Reality Gaming Generative AI Instagram LinkedIn Other Platforms TikTok YouTube

Special Project

Special Project

Strategy & Engagement

Call to Action Community Engagement Contest or Challenges Data & Insights Earned Media Event & Experiential Guerrilla Marketing Integration with Traditional Media NEW! Paid Media PSA Single Post Storytelling Use of Viral Content NEW! User Generated Content

From the 14th Annual Shorty Awards Use of Twitter

This category honors the most effective and creative use of Twitter in a marketing campaign. Describe how your brand, agency or organization best used the platform's native tools to enhance a message, build community and meet objectives.

See previous winners and honorees here.

Winner

Twitter
winner
A Message from Steve - Blue’s Clues 25th Anniversary
In 1995 Blue’s Clues made its debut on Nickelodeon and children quickly fell in love with Blue, Mai…

Finalists

Twitter
finalist
#BestOfTweets Brand Bowl LV
For marketers, the Super Bowl isn’t just about football. It’s about the ads and the opportunity to …
Twitter
finalist
#Nestflix
Netflix UK were launching their Christmas movie, Robin Robin, and tasked us to come up with a singu…
Twitter
finalist
Audi #GiveHerTheQ3
Community is at the heart everything Audi does. No social platform is better for real-time communit…
Twitter
finalist
McDonald's Twitter + Instagram
Everyone knows the brand, but until recently, few cared to engage with @mcdonalds online. Much smal…
Twitter
finalist
audience honor
The Power of #BluePOWERADE
Long story short. Fans love taking to Twitter to talk about how Blue POWERADE is some magical elixi…
Twitter
finalist
Ultimate Fan Bracket, NFL Edition (3rd Annual)
In August 2021, FOX Sports’ digital and social team launched the third annual Ultimate Fan Bracket:…
Twitter
finalist
Zack Snyder's Justice League
For the long-awaited release of Zack Snyder’s Justice League (aka the Snyder Cut), Home Brew envisi…
Twitter
finalist
adidas #FastestFollower
adidas tasked us to drive hype & desire for their new X Speedflow football boots by positioning the…

Nominees

Twitter
#HereForFreeGuy Preview Screening Twitter Wall
One by one theatres across the world shut down during the peak of the pandemic, depriving movie-goe…
Twitter
#NBATwitterLive
Twitter is where people go to talk about the game — particularly NBA games — where the #NBATwitter …
Twitter
Game of Avatars
2021 marked the 10th anniversary of Game of Thrones, one of the most beloved shows of all time. To …