The Shorty Awards honor the best of social media and digital. View this season's finalists!

Special Project

Special Project

From the 14th Annual Shorty Awards Use of Twitter

This category honors the most effective and creative use of Twitter in a marketing campaign. Describe how your brand, agency or organization best used the platform's native tools to enhance a message, build community and meet objectives.

See previous winners and honorees here.


#BestOfTweets Brand Bowl LV
For marketers, the Super Bowl isn’t just about football. It’s about the ads and the opportunity to …
#HereForFreeGuy Preview Screening Twitter Wall
One by one theatres across the world shut down during the peak of the pandemic, depriving movie-goe…
Twitter is where people go to talk about the game — particularly NBA games — where the #NBATwitter …
Netflix UK were launching their Christmas movie, Robin Robin, and tasked us to come up with a singu…
A Message from Steve - Blue’s Clues 25th Anniversary
In 1995 Blue’s Clues made its debut on Nickelodeon and children quickly fell in love with Blue, Mai…
Audi #GiveHerTheQ3
Community is at the heart everything Audi does. No social platform is better for real-time communit…
Game of Avatars
2021 marked the 10th anniversary of Game of Thrones, one of the most beloved shows of all time. To …
McDonald's Twitter + Instagram
Everyone knows the brand, but until recently, few cared to engage with @mcdonalds online. Much smal…
audience honor
The Power of #BluePOWERADE
Long story short. Fans love taking to Twitter to talk about how Blue POWERADE is some magical elixi…
Ultimate Fan Bracket, NFL Edition (3rd Annual)
In August 2021, FOX Sports’ digital and social team launched the third annual Ultimate Fan Bracket:…
Zack Snyder's Justice League
For the long-awaited release of Zack Snyder’s Justice League (aka the Snyder Cut), Home Brew envisi…
adidas #FastestFollower
adidas tasked us to drive hype & desire for their new X Speedflow football boots by positioning the…