THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series

From the 14th Annual Shorty Awards Use of Twitter

This category honors the most effective and creative use of Twitter in a marketing campaign. Describe how your brand, agency or organization best used the platform's native tools to enhance a message, build community and meet objectives.

See previous winners and honorees here.

Winner

Twitter
winner
A Message from Steve - Blue’s Clues 25th Anniversary
In 1995 Blue’s Clues made its debut on Nickelodeon and children quickly fell in love with Blue, Mai…

Finalists

Twitter
finalist
#BestOfTweets Brand Bowl LV
For marketers, the Super Bowl isn’t just about football. It’s about the ads and the opportunity to …
Twitter
finalist
#Nestflix
Netflix UK were launching their Christmas movie, Robin Robin, and tasked us to come up with a singu…
Twitter
finalist
Audi #GiveHerTheQ3
Community is at the heart everything Audi does. No social platform is better for real-time communit…
Twitter
finalist
McDonald's Twitter + Instagram
Everyone knows the brand, but until recently, few cared to engage with @mcdonalds online. Much smal…
Twitter
finalist
audience honor
The Power of #BluePOWERADE
Long story short. Fans love taking to Twitter to talk about how Blue POWERADE is some magical elixi…
Twitter
finalist
Ultimate Fan Bracket, NFL Edition (3rd Annual)
In August 2021, FOX Sports’ digital and social team launched the third annual Ultimate Fan Bracket:…
Twitter
finalist
Zack Snyder's Justice League
For the long-awaited release of Zack Snyder’s Justice League (aka the Snyder Cut), Home Brew envisi…
Twitter
finalist
adidas #FastestFollower
adidas tasked us to drive hype & desire for their new X Speedflow football boots by positioning the…

Nominees

Twitter
#HereForFreeGuy Preview Screening Twitter Wall
One by one theatres across the world shut down during the peak of the pandemic, depriving movie-goe…
Twitter
#NBATwitterLive
Twitter is where people go to talk about the game — particularly NBA games — where the #NBATwitter …
Twitter
Game of Avatars
2021 marked the 10th anniversary of Game of Thrones, one of the most beloved shows of all time. To …