THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Special Project

Special Project NEW!

From the 7th Annual Shorty Awards Best Use of Animated GIFs

These fun, move-able images have made a comeback from the early days of the internet and have dominated Tumblr feeds. Now, organizations of all types are embracing this quirky image format. This award honors the Best Use of Animated GIFs by a media outlet, brand, agency, organization or institution.

Click here to see the previous winner and nominees.

Nominees

AXE PEACE "Care Package"
During the 2014 Super Bowl, Edelman and other Unilever agency partners worked together in the AXE "…
winner
EA Sports Madden GIFERATOR: A Google Art, Copy & Code Project
Fewer people are playing Madden than they once did, despite the fact that NFL ratings are higher th…
Getty Images The Year in Focus #MostMoving
The Year in Focus #MostMoving campaign first and foremost was aimed at giving viewers an immersive …
Hemlock Grove Season 2
Hemlock Grove is a Netflix original series that gained a dedicated following for its unique blend o…
It's Always Sunny in Philadelphia - Animated Gif Campaign
America's favorite degenerate bar owners returned to fulfill their misguided dreams through blun…
Lessons in Technology Upgrades with AT&T’s Chris & Kristine
Business-to-business communication, even on social, can be stale and techy. So when AT&T prepared t…
Lucha Underground – Unmasked and Unapologetic, Live GIFing
With just a few weeks before the show's premiere, Lucha Underground's social media team was task…
MTV EMA 2014
The MTV EMA is a one-of-a-kind annual event that celebrates music from around the globe, from inter…
finalist
Olo Bags
Have you ever ordered food online and requested something in the "special instructions" field? Chan…
PBS Live-GIFing for HOW WE GOT TO NOW WITH STEVEN JOHNSON
To educate viewers, drive tune in, and facilitate online conversation surrounding the 6-part progra…
finalist
STARZ’s live GIFing campaign for Outlander
STARZ knew it had a social powerhouse in Outlander, a show that brought with it a large built-in au…
finalist
silver honor
Starbucks Pumpkin Spice Latte Fall 2014
In 2003, Starbucks' Pumpkin Spice Latte (affectionately known as PSL) emerged on the scene and quic…
finalist
silver honor
The Perfect GIF from Hulu
The holidays are an emotional time. Whether you're dealing with a crowded house or rejoicing about …
finalist
Wunderman's 12 Days of Gifaways
Our initial goal was to create a holiday card that people would actually want to open. People g…