13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications.

From the 7th Annual Shorty Awards Best Use of Animated GIFs

These fun, move-able images have made a comeback from the early days of the internet and have dominated Tumblr feeds. Now, organizations of all types are embracing this quirky image format. This award honors the Best Use of Animated GIFs by a media outlet, brand, agency, organization or institution.

Click here to see the previous winner and nominees.

Finalists

finalist
silver
Starbucks Pumpkin Spice Latte Fall 2014
In 2003, Starbucks' Pumpkin Spice Latte (affectionately known as PSL) emerged on the scene and quickly established itself as the cultural sign that fall had arrived.Cut to 2014 and Pumpkin spice is everywhere, from bagels to beer.In this pumpkined-out world, Starbucks faced a challenge: to reinforce Pumpkin Spice Latte as the beverage that sparked…
finalist
silver
The Perfect GIF from Hulu
The holidays are an emotional time. Whether you're dealing with a crowded house or rejoicing about finally getting the gift you've always wanted, you've got to express yourself. And what better way than through GIFs - the language of the Internet?This past holiday season, Hulu's gift to TV fans around the world bottled the magic of the holidays in…
finalist
Olo Bags
Have you ever ordered food online and requested something in the "special instructions" field? Chances are, you may have requested no utensils or maybe extra Sriracha - but some of the users of our platform have taken their "special instructions" in an entirely different direction. We're Olo - a B2B SaaS company doing digital food ordering for o…
finalist
STARZ’s live GIFing campaign for Outlander
STARZ knew it had a social powerhouse in Outlander, a show that brought with it a large built-in audience that had followed the book series for many years. The challenge was how to engage this passionate fan base on social as each episode aired, since many of the viewers already knew what was going to happen after reading each book several times. …
finalist
Wunderman's 12 Days of Gifaways
Our initial goal was to create a holiday card that people would actually want to open. People get so many emails around the holidays from companies with the same old messaging. So we decided to combine the things people love most—laughter and presents—in the form of a uniquely entertaining promotion: "Wunderman's 12 Days of Gifaways". We found…

Nominees

AXE PEACE "Care Package"
During the 2014 Super Bowl, Edelman and other Unilever agency partners worked together in the AXE "Love Room" to help create relevant, real-time content to support the AXE PEACE campaign.In addition to agency representatives, the brand partnered with Tumblr Creators to produce original content relevant to AXE, the Super Bowl, and the PEACE campaign for real…
Getty Images The Year in Focus #MostMoving
The Year in Focus #MostMoving campaign first and foremost was aimed at giving viewers an immersive way to experience the year's photography. Getty Images as a brand expressed interest in using the campaign to publicize their previously internal goal of, "Moving the world with images." We decided, what better way to let moving images speak for themselves th…
Hemlock Grove Season 2
Hemlock Grove is a Netflix original series that gained a dedicated following for its unique blend of supernatural terror, dramatic suspense and seductive charm. After the show was renewed for a second season, Netflix wanted to capitalize on what made the first season successful, while making the series accessible to new viewers and a broader audience. Integ…
It's Always Sunny in Philadelphia - Animated Gif Campaign
America's favorite degenerate bar owners returned to fulfill their misguided dreams through blundered schemes when FXX's original comedy It's Always Sunny in Philadelphia premiered its 10th season. To celebrate a decade of Sunny, the FX social team created sharable animated GIFs to honor the character's depraved personalities. The unique content was a…
Lessons in Technology Upgrades with AT&T’s Chris & Kristine
Business-to-business communication, even on social, can be stale and techy. So when AT&T prepared to launch its Network Suite offering for businesses, the company worked with FleishmanHillard on a social strategy to communicate the product features without falling into standard B-to-B conversation patterns. "Chris" and "Kristine," two fictional comic strip …
Lucha Underground – Unmasked and Unapologetic, Live GIFing
With just a few weeks before the show's premiere, Lucha Underground's social media team was tasked with introducing American audiences to the high-flying action, dramatic masks, and explosive experience of Lucha Libre wrestling. The team also needed to create awareness and build an audience for a new series featuring a new franchise airing on El Rey Netw…
MTV EMA 2014
The MTV EMA is a one-of-a-kind annual event that celebrates music from around the globe, from international superstars to local-favorite artists—and gives fans around the world the power to choose award winners. The 2014 event, hosted by Nicki Minaj, marked the EMA's 20th anniversary and was broadcast live from Glasgow, Scotland. The show aired in more than…
PBS Live-GIFing for HOW WE GOT TO NOW WITH STEVEN JOHNSON
To educate viewers, drive tune in, and facilitate online conversation surrounding the 6-part program HOW WE GOT TO NOW WITH STEVEN JOHNSON, PBS created an extensive 20-week social media campaign that leveraged followers across 7 of its social platforms and provided social fodder in the form of video, images and animated GIFs. For the first time ever, in add…

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

winners have been announced. follow us to see who won!