THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series

Of The Year

Commercial Creator of the Year Dual-Format Creator of the Year Large Agency of the Year Large Brand of the Year Large Non-Profit of the Year Mid-Sized Agency of the Year News Creator of the Year Site of the Year Small Agency of the Year Studio of the Year

From the 7th Annual Shorty Awards Best Use of Animated GIFs

These fun, move-able images have made a comeback from the early days of the internet and have dominated Tumblr feeds. Now, organizations of all types are embracing this quirky image format. This award honors the Best Use of Animated GIFs by a media outlet, brand, agency, organization or institution.

Click here to see the previous winner and nominees.

Winner

Animated GIFs
winner
EA Sports Madden GIFERATOR: A Google Art, Copy & Code Project
Fewer people are playing Madden than they once did, despite the fact that NFL ratings are higher th…

Finalists

Animated GIFs
finalist
silver honor
Starbucks Pumpkin Spice Latte Fall 2014
In 2003, Starbucks' Pumpkin Spice Latte (affectionately known as PSL) emerged on the scene and quic…
Animated GIFs
finalist
silver honor
The Perfect GIF from Hulu
The holidays are an emotional time. Whether you're dealing with a crowded house or rejoicing about …
Animated GIFs
finalist
Olo Bags
Have you ever ordered food online and requested something in the "special instructions" field? Chan…
Animated GIFs
finalist
STARZ’s live GIFing campaign for Outlander
STARZ knew it had a social powerhouse in Outlander, a show that brought with it a large built-in au…
Animated GIFs
finalist
Wunderman's 12 Days of Gifaways
Our initial goal was to create a holiday card that people would actually want to open. People g…

Nominees

Animated GIFs
AXE PEACE "Care Package"
During the 2014 Super Bowl, Edelman and other Unilever agency partners worked together in the AXE "…
Animated GIFs
Getty Images The Year in Focus #MostMoving
The Year in Focus #MostMoving campaign first and foremost was aimed at giving viewers an immersive …
Animated GIFs
Hemlock Grove Season 2
Hemlock Grove is a Netflix original series that gained a dedicated following for its unique blend o…
Animated GIFs
It's Always Sunny in Philadelphia - Animated Gif Campaign
America's favorite degenerate bar owners returned to fulfill their misguided dreams through blun…
Animated GIFs
Lessons in Technology Upgrades with AT&T’s Chris & Kristine
Business-to-business communication, even on social, can be stale and techy. So when AT&T prepared t…
Animated GIFs
Lucha Underground – Unmasked and Unapologetic, Live GIFing
With just a few weeks before the show's premiere, Lucha Underground's social media team was task…
Animated GIFs
MTV EMA 2014
The MTV EMA is a one-of-a-kind annual event that celebrates music from around the globe, from inter…
Animated GIFs
PBS Live-GIFing for HOW WE GOT TO NOW WITH STEVEN JOHNSON
To educate viewers, drive tune in, and facilitate online conversation surrounding the 6-part progra…