13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications.

10th Annual Winners

Agency of the Year

Large Agency of the Year

R/GA

Small Agency of the Year

WP Narrative_

Mid-Size Agency of the Year

Kovert Creative

Arts & Entertainment

Actor

Ansel Elgort

Comedy

Kristen Schaal

Music

Cardi B

Celebrity

Rihanna

Dance

Backpack Kid

TV Show

Rick & Morty

By Campaign

Integrated Campaign

National Geographic + Stella + MediaCom: World Water Month
National Geographic + Stella + MediaCom

Multi-Platform Campaign

Dunkin' Donuts National Donut Day
Trilia Media/Hill Holliday, Dunkin' Donuts

Mobile Campaign

The Kindness Card
Havas New York

Social Good Campaign

Pure Imagination Project
MullenLowe, Alzheimer's Association

By Design

Art Direction

The Gifted’s #MutantsUnite Comic Con Campaign
FOX Broadcasting Company

Brand Redesign

Goodbye Spike, Hello Paramount
We Are Social, Viacom - Paramount Network

Images

NFL - Live Content Correspondents
NFL

Brand Identity

The Gifted’s #MutantsUnite Comic Con Campaign
FOX Broadcasting Company

Graphics

Absolut Vodka: Never gonna GIF you up!
Sebton Co, Absolut Vodka

By Industry

Auto

Spider-Man, Driver's Test
MUH-TAY-ZIK | HOF-FER, Caviar, Audi of America

Business to Business

Spotify For Brands Social Media Campaign & Spotify.me - GLOW, Spotify For Brands
GLOW, Spotify for Brands

Cultural Institution

The Museum of Modern Art
The Museum of Modern Art

Entertainment

Prison Break Season 5
FOX Broadcasting

Fashion

Tommy Hilfiger Snap App
Tommy Hilfiger

Food & Beverage

Absolut Vodka: Never gonna GIF you up!
Sebton Co, Absolut Vodka

Government & Politics

How the LGBTQ Community Defeated Trump’s Anti-LGBTQ Army Secretary Nominee
Human Rights Campaign

Home & Decor

BEHR® Color Clinic
Marcus Thomas LLC, BEHR®, Olson Engage, Catalyst, Haworth Media, Three Deep Marketing, Peterson Milla Hooks (PMH), BEHR® Paint

Insurance

One Night Only & GEICO: A Night of Surprises
Viacom Velocity, GEICO

News & Media

NowThis News - The No. 1 Social News Brand in the World
NowThis

Pets & Animals

The Dodo: the no. 1 digital media brand in the world for animal people
The Dodo

Real Estate

StreetEasy Social Media
StreetEasy

Retail & E-Commerce

PUMA: PUMALabs
1000heads, PUMA

Sports

"Howler Soccer Ball Phone"
Kovert Creative, Howler Media

Television

Twin Peaks: The Return
Showtime Networks

Wine, Beer & Spirits

JIM, The First Smart Decanter
Olson Engage, Jim Beam

Beauty

COSMEDIX CROWD
COSMEDIX, Mavrck, Astral Brands

Consumer Brand

Sprint Trainer Rewards
Razz Interactive, Sprint

Education

#1917LIVE
RT

Family & Parenting

Aha! Home Science Experiment Series
The Science Friday Initiative

Financial Services

Uk'shona Kwelanga - the first WhatsApp Drama Series
King James Group / King James Digital, Sanlam

Games

Cards Against Humanity Saves America
Cards Against Humanity

Health & Fitness

March of Dimes and Barkley -- Lullacry
Barkley, March of Dimes

Hospitality

M Live: The Great American Eclipse
Marriott International

Live Events

The 2017 iHeartRadio Music Awards
iHeartRadio

Non-Profit

'HIDING FURNITURE' : A SOCIAL EXPERIMENT
UNICEF

Publishing

"Howler Soccer Ball Phone"
Kovert Creative, Howler Media

Social Activism

#TakeAKnee
WP Narrative, #TakeAKnee

Technology

Home Runs for Hurricane Recovery
Laundry Service, T-Mobile

Travel & Tourism

Little Tickets
MullenLowe New York, JetBlue

By Overall Presence

Facebook Presence

Planned Parenthood Facebook
Planned Parenthood Federation of America

Snapchat Presence

Taking over Halloween
Movement, Fanta Western Europe

Twitter Presence

TRL
MTV

Instagram Presence

Content is King: #GoPro
GoPro

Tumblr Presence

Denny’s Tumblr Dishes Up Weird, Wild Content
EP+Co, Denny's

YouTube Presence

Great Big Story: YouTube
Great Big Story

Campaign by Platform

Emerging Platform

#BackedByAxe
WP Narrative_, SHOWTIME NETWORKS, Inc.

Instagram

Color Your Air Max
R/GA Buenos Aires, Nike

Snapchat

The iHeartRadio Snap Map Scavenger Hunt
iHeartRadio
PUMA: PUMALabs
1000heads, PUMA

Twitter

#NuggsforCarter
Ketchum, VML, Mediavest | Spark, Wendy's

WhatsApp

Uk'shona Kwelanga - the first WhatsApp Drama Series
King James Group / King James Digital, Sanlam

Facebook

Liar Launch Campaign
ITV Creative

Pinterest

Tazo JoyBoard
Upshot, Tazo

Weibo

Love Campaign
Hylink & San Francisco Travel Association

YouTube

Culture of Proximity 1.0
Viacom Velocity

Content and Media

Branded Content

MDNA Skin
Full Picture Productions, MDNA Skin

Branded Series

Guilty Party: Redefining Branded Entertainment for the Social Media Generation
Fullscreen, AT&T

Data Visualization

Mapping every total solar eclipse in your lifetime
The Washington Post

GIFs

NFL x GIPHY
NFL

Native Advertising

Fruit By The Foot Challenge
Jerry Media, Fruit by the Foot (General Mills)

Snapchat Filter/Lens

Kids' Choice Awards 2017: “Slime your Selfie” Snapchat Lens
Nickelodeon & Snapchat

Video

The Marathon of Life
Franklin Templeton Investments

Branded Podcast

Hackable? An Original Podcast by McAfee
Response and Pacific Content, McAfee

Contest or Promotion

#BackedByAxe
WP Narrative_, SHOWTIME NETWORKS, Inc.

Emojis

Samsung Puts Trolls Under the Microscope
Edelman, Samsung

Hashtag

#EyeOnClimate
United Nations Foundation

Polls & Surveys

Nickelodeon Instagram Polls
Nickelodeon

User-Generated Content

Family Guy Yourself
FOX Broadcasting

Content of the Year

Emoji

Unicorn 🦄

Instagram

Solar Eclipse by Dave Krugman

GIF

Blinking White Man

Meme

Distracted Boyfriend

Creative & Media

Animal

We Rate Dogs

Beauty

Nyma Tang

Food

Rosanna Pansino

House & Home

LaurDIY The Sorry Girls

LGBTQ+

Miles McKenna

Literature

Chimamanda Ngozi Adichie

Parenting/Family

Fathering Autism

Web Series

Hot Ones

Art

Web Comic Name

Fashion

Accidental Icon

Health & Wellness

Sophia Gall

Journalist

April D. Ryan

Lifestyle

Katie Sturino

Meme/Parody Account

FuckJerry

Sports

Serena Williams

Weird

Poppy

Influencer & Celebrity Brand Partnership

Facebook Partnership

Ask For A Raise
R/GA New York, The Muse, Ladies Get Paid, PayScale, Reply.ai

Multi-Platform Partnership

Applying Logic
truth

Snapchat Partnership

#USOpenxSpectacles - A Stunt Like No Other
United States Tennis Association; Snap Inc. iDEKO Productions; Burning Flag & HSC.TV

YouTube Partnership

Dua Lipa's New Rules Music Video, The Confidante Miami Beach part of The Unbound Collection by Hyatt
Hyatt Hotels Corporation, The Unbound Collection by Hyatt, Shareability, Warner Music, Dua Lipa, Director Henry Scholfield

Instagram Partnership

European Wax Center's Strut Society
Laundry Service, European Wax Center

musical.ly Partnership

Dreamworks Spirit Riding Free gallops to success on Musical.ly
Digital Media Management, DreamWorks Animation

Twitter Partnership

Mata Hari tweets by Paulo Coelho
RT

Mobile Sites & Apps

Entertainment

Mr. Robot: Ecoin
USA Network, Ralph Interactive, Civic Entertainment Group, BBQ Films, HudsonGray

Food & Beverage

Denny’s on Demand: Whatever, Whenever, and now Wherever
EP+Co, Denny's
In the Kitchen - Food Network
Scripps Lifestyle Studios

Health, Fitness & Medical

The Benefiber.com Transformation: A New Digestive Health Resource
Weber Shandwick, PHD SEO, Resolution Media, GSK Consumer Healthcare, Benefiber

Magazines & Newspapers

Augmented reality in the Quartz iPhone app
Quartz

Dating

Grindr - Best Dating App
Grindr

Finance Apps

Friends Again
Groupe Connect, Bank of America

Games

CLASH ROYALE Performance Video Campaign
EYESTORM CREATIVE, SUPERCELL

Kids & Lifestyle

storybooth
Created Entertainment

Photo & Video

RT 360
RT

Travel & Weather

Mobile Food Ordering
Dallas Fort Worth International Airport

Strategy & Engagement

Artificial Intelligence

JIM, The First Smart Decanter
Olson Engage, Jim Beam

Chatbots

Mountain Dew’s ‘Rig Up’ Brings First Branded Chatbot to Twitch
Motive, Mountain Dew

Customer Service

The Hertz Corporation: Best in Class Social Customer Care
Brickfish, The Hertz Corporation

Humor

Cards Against Humanity Saves America
Cards Against Humanity

Large Media Buying Strategy

Welcome to the Outer Banks
Ignite Social Media, The Outer Banks of North Carolina

Location-Based Experience

Xfinity Mobile: World's Biggest Snapsterpiece
Edelman, Xfinity Mobile

Multicultural Community Engagement

Tia Mowry's Quick Fix
Kin Community

Organic Promotion

These Parrots Will Make You Say WTF
UNICEF

Shoe-String Media Buying Strategy

Freixenet: Introducing a Reborn Sparkling Wine Brand to New Consumers
Laundry Service, Freixenet

Spokesperson

Pure Imagination Project
MullenLowe, Alzheimer's Association

Call to Action

Adobe & Imagine Dragons - Believer
Edelman, Adobe

Creative use of Technology

Pop Your Bubble: The Anti-Algorithm
Edible (a Daniel J. Edelman agency), KIND Foundation

Gamification

ASICS® Tap to Fly Challenge
Critical Mass, ASICS®

Integration with Live Television

NFL Network Social Experience
NFL Media

LGBTQ Community Engagement

When We Rise Social Campaign
Part IV, ABC
Grindr's What the Flip?
Grindr

Mid-Range Media Buying Strategy

Week For Life Cash Supply Second Chance Promotion
PPK, The Florida Lottery

Online Community

Adobe & Imagine Dragons - Believer
Edelman, Adobe

Physical & Digital

​The Daily Show Presents: The Donald J. Trump Presidential Twitter Library
Comedy Central, The Daily Show, Pop 2 Life

Real Time Response

Reebok: Nevertheless She Persisted
Group SJR, Reebok

Social Media Tool

Pop Your Bubble: The Anti-Algorithm
Edible (a Daniel J. Edelman agency), KIND Foundation

Storytelling

#Seat14C
XPRIZE Foundation

Team Internet

Breakout YouTuber

Elle Mills

Instagrammer

Topher Brophy

Muser

Annie LeBlanc

Twitch Streamer

Pokimane

YouTube Comedian

dangmattsmith

YouTube Musician

Kurt Hugo Schneider

Creator of the Decade

MKBHD

Live Streamer

Scott Rogowsky

Snapchatter

Spencer Pratt

Vlogger of the Year

Wil Dasovich

YouTube Ensemble

Vlog Squad

YouTuber of the Year

Jack Douglass

Tech & Innovation

Activism

Erica Garner

Gaming

DashieGames

Travel

Kara and Nate

Education

CrashCourse

Podcast

VIEWS

Video by Platform

Facebook Live

MY LITTLE PONY: THE MOVIE LIVE ANIMATED STREAMING EVENT
AvatarLabs, Lionsgate

Instagram Story

Tap of War
Isobar Australia, Slurpee

Snapchat Discover Story

NowThis on Snapchat Discover
NowThis

Twitter Video

TicToc by Bloomberg
Bloomberg L.P.

Facebook Video

80 years apart, these two refugees have more in common than you’d think.
UNICEF, 180 Amsterdam, Smuggler Productions

Instagram Video

60 Second Docs Present Time: The Kalief Browder Story
Viacom Velocity, Spike

Snapchat Story

Marvel's Runaways: "Evil Parents" Promoted Story
Hulu, Part IV

Video Content

360 Video

NowThis x Samsung Gear 360 -- the no. 1 most viewed campaign on Facebook in 2017
NowThis, Samsung, Starcom UK

Comedy Video

Cards Against Humanity Saves America
Cards Against Humanity

Instructional

Santa Clarita Diet
hi5.agency, Netflix

Live News Coverage

TicToc by Bloomberg
Bloomberg L.P.

Long Form Video

How Two Moms Took on Trolls to Support a Transgender Kid
Human Rights Campaign

Short Form Video

HBO on Hulu: Dem Dragons
Hulu

Virtual Reality

Spacewalk 360
RT

Augmented Reality

MTV EMA AR
Viacom International Media Networks

Ephemeral Video

13 Reasons Why
hi5.agency, Netflix

Live Event Coverage

Not The White House Correspondents Dinner
Turner: TBS

Live Streaming Video

Carnival Cruise Line - Bill the Mystical Sloth
Wildlife, Carnival Cruise Line, Telescope, SapientRazorfish

Medium-Length Video

Pure Imagination Project
MullenLowe, Alzheimer's Association

Video Pre-Roll

Hillshire Farm: Lit’l Smokesperson
Tyson Foods Inc.

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

winners have been announced. follow us to see who won!