13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications.

From the 10th Annual Shorty Awards

Rick & Morty

Winner in TV Show

About Rick & Morty

Rick & Morty has brought the world many great things, from characters and catchphrases to apps and games. But in 2017, Rick & Morty truly outdid themselves when, at the end of the season 3 premiere, Rick mentions the Szechuan sauce that McDonald’s released (in 1998) as part of a promotion for the movie Mulan. The Rick & Morty fanbase went nuts, causing the Szechuan sauce to go viral on social media and leading McDonald’s to re-release it for one day in October. After three seasons—each bigger and more successful than the previous—the show has accumulated well over 1M followers on both Instagram and Twitter, posting everything from fan art to clips to memes of the show.

Rick & Morty's best work on social

https://www.instagram.com/p/BV8gTxLB0NQ/?taken-by=rickandmorty https://www.instagram.com/p/BcA0qhDhgnA/?taken-by=rickandmorty https://twitter.com/RickandMorty/status/931007132786233345

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

winners have been announced. follow us to see who won!