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THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Awareness Campaign Corporate Social Responsibility Campaign Diverse-Owned Businesses Campaign Fundraising Campaign Global Campaign Integrated Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign On a Shoestring Campaign Pro Bono Campaign Social Movement Campaign

Content & Design

Audio & Music Brand Voice NEW! Branded Content Branded Series Documentary Short Email & Newsletter NEW! Feature Film Gamification NEW! Images Interactive Content Long Form Video Medium Length Video NEW! Micro-site or Blog Podcast Research Reports Short Form Video Video Series

Cause

Animal Rights & Welfare Arts & Culture Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Emergency Relief Environment & Sustainability Fight Poverty Gender Equality Human Rights Immigration & Refugees Learning & Development LGBTQ+ Mental Health Multi-Cause Initiative Other Causes NEW! Public Health Public Safety Racial Equality Responsible Consumption & Production Responsible Technology NEW! Social Justice Youth & Family

Industry

Automotive Business to Business Consumer Brands Education Entertainment Fashion & Beauty Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness News & Media Non-Profit Other Industry NEW! Retail & E-Commerce Sports Technology

Partnerships

Brand Partnership NEW! Corporate-Community Influencer, Creator & Celebrity Nonprofit Partnership Other Partnerships NEW!

Platforms & Technology

Extended Reality Gaming Generative AI Instagram LinkedIn Other Platforms TikTok YouTube

Special Project

Special Project

Strategy & Engagement

Call to Action Community Engagement Contest or Challenges Data & Insights Earned Media Event & Experiential Guerrilla Marketing Integration with Traditional Media NEW! Paid Media PSA Single Post Storytelling Use of Viral Content NEW! User Generated Content

Shorty Awards Entries

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Your search returned 377 entries

Video
finalist
Love Has No Labels
The Ad Council launched the Love Has No Labels campaign with a simple message – rethink the biases …
Integrated Campaign, Video, Non-Profit
winner
Love Has No Labels
The goal of the campaign was to make as many people as possible rethink bias, and make unconvention…
Multi-Platform Campaign, Real Time Response, Live Streaming Video, Fashion, Beauty & Luxury
finalist
Love is On
With a deep heritage based on romance and glamour, Revlon decided to start a revolution in the crow…
Business to Business
finalist
Love My Store Campaign
American Express knows that small businesses see big results when they advertise that they accept t…
Integration with Live Television, Contest or Promotion, Real Time Response, Twitter, Food & Beverage
winner
silver honor
Lovin' The Super Bowl
McDonald's believes a little lovin' can change a lot. Our goal for Lovin' the Super Bowl was simple…
Influencer & Celebrity Campaign, Integration with Live Television, Contest or Promotion, Business to Business, Integrated Campaign, Consumer Brand, Mobile Campaign, Media Buying Strategy, Video, Creative use of Technology, News, Retail & E-Commerce, Technology, Television
winner
gold honor
silver honor
bronze honor
Lucy The Robot
BackgroundGlobal technology company, Double Robotics, wanted to launch into the Australian market w…
Facebook, Entertainment
finalist
bronze honor
Luke Bryan Digital Autograph Application
On the heels of Luke Bryan's album release for "Kill the Lights", the goal was to create a unique d…
Influencer & Celebrity Campaign, Food & Beverage
finalist
M&M'S 1 Million Tastes of Crispy Giveaway - #NashHasCrispy
How does an iconic brand like M&M'S engage the all-important Millennial and Gen-Z audiences? By bri…
Social Good Campaign, Hashtag, Food & Beverage
finalist
bronze honor
M&M’S Red Nose Day Campaign
In 2015, M&M'S launched a movement to raise money and awareness for the first U.S. Red Nose Day, a …
Multi-Platform Campaign, YouTube, Video, Games
finalist
bronze honor
Madden: The Movie
Staying relevant with teens year after year is no easy task, but it is essential to the survival of…
Food & Beverage
finalist
Made With Chobani
We wanted to promote culinary inspiration and creativity in the kitchen, using our Chobani 4% Plai…
Influencer & Celebrity Campaign
finalist
Marshawn Lynch's Skittles Press Conference
Aside from being the Seattle Seahawks' best player, Marshawn Lynch is widely known for two things: …
Hashtag
finalist
gold honor
MasterCard #AcceptanceMatters
The MasterCard brand is built around the central belief that everyone, everywhere, deserves to live…
Real Time Response
finalist
MasterCard Gwen Stefani #PricelessSurprises - Pride Week
The MasterCard brand is built around the central belief that everyone, everywhere, deserves to live…
Multi-Platform Campaign
finalist
MasterCard Priceless Reunions
MasterCard offers an array of exclusive, priceless experiences to cardholders in select cities. In …
Consumer Brand, Multi-Platform Campaign
finalist
Maytag Man Social Campaign
For years, the Maytag brand was virtually invisible on social media. Few fans and minimal engagemen…
Financial Services
winner
Meet Halfway
PayPal wanted to increase both awareness and usage of their payment option on Airbnb. To do so, we …
Tumblr Presence
finalist
silver honor
Mic Tumblr page for Best Overall Tumblr Presence
Mic's goal on Tumblr is to inform and engage millennials on the issues they care about most. From t…
Online Community
finalist
bronze honor
Microsoft Brand Social
More than 1.2 billion people use Microsoft products worldwide. But in our modern marketing world, c…
Video, Sports
finalist
MLB Network's #WeKnowPostseason
Entering the 2015 MLB Postseason, MLB Network sought new ways to promote its Postseason coverage as…
Influencer & Celebrity Campaign
finalist
bronze honor
Molly Hartley's Social Media Exorcism
Fox Home Entertainment tasked Digital Media Management with creating a social influencer campaign t…
Humor, Technology
finalist
bronze honor
Motorola: #MotoSelfieStick
The second generation Moto X was introduced in the Fall of 2014, and received great reviews from te…
Contest or Promotion, Live Streaming Video, Emerging Platform
winner
Mr. Robot: Debt Deletion
To promote the premiere of USA Network's new show Mr. Robot, USA and ISL created a massive, first o…
Auto, Humor, Video
winner
bronze honor
Mustang Speed Dating
Female drivers are outnumbering male drivers for the first time ever—and Millennial-generation fema…
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