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THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Foreign Language Campaign Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign NEW! Rebrand Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Episodic NEW! Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Creator & Influencer Partnerships

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Engagement Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification GEO (Generative Engine Optimization) NEW! Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications Micro-Influencer Strategy Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Vertical Video Video Ad Video Series

Shorty Awards Entries

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Your search returned 377 entries

Influencer & Celebrity Campaign, Integrated Campaign, Humor, YouTube Presence, YouTube, Video, Wine, Beer & Spirits
winner
My Tales of Whisky Yule Log
1. Drive cultural relevance to emphasize that single malt whisky is an approachable category for t…
Physical & Digital, Live Streaming Video, Fashion, Beauty & Luxury, Emerging Platform
finalist
MYER Spring '15 Runway to Live-Way
To launch the new Spring-Summer fashion season for MYER, Australia's largest retailer. With MYER's …
Live Events
finalist
NBCU Cable Entertainment Upfront Social Lounge
Television network upfronts are traditionally insider events aimed at enticing advertisers to buy m…
Multi-Platform Campaign
finalist
NBCUniversal: TV Everywhere 'BEST EVER' Multi-Platform Campaign
The objective of NBCUniversal's 2015 TV Everywhere (TVE) Brand Marketing campaign was to leverage t…
Television
winner
Netflix Narcos Original Series Social Media Campaign
Traditional television programming allows networks to release information that parallels the show's…
Creative use of Technology
winner
Netflix socks
Netflix fans' devotion to their favorite shows leads to comical "first-world problems" and elaborat…
Photography and Graphics
finalist
Next Level: GoPro Photography
As the world's most versatile camera, storytelling through a unique point-of-view is at the heart o…
Social Good Campaign, Twitter, Social Media Tool, Creative use of Technology, Non-Profit
finalist
Nicebot
Cyberbullying is more prevalent today than ever before. In fact, something mean, cruel or hurtful …
Entertainment
finalist
gold honor
NIGHT OF TOO MANY STARS – AMERICA COMES TOGETHER FOR AUTISM PROGRAMS
For Night of Too Many Stars 2015, TV and film's brightest stars -- including Louis C.K., Paul Ru…
Influencer & Celebrity Campaign, Social Good Campaign, Non-Profit
finalist
One Million Reasons to Say #IDO
For more than 40 years, Lambda Legal has successfully fought to advance the civil rights of people …
Multi-Platform Campaign
finalist
One More Day
The travel category makes up a huge portion of MasterCard's revenue and is key to the health of the…
Customer Service
finalist
Optus’ best in class crisis response in social
As Australia's second largest Telecommunication provider, Optus is in the business of connecting p…
Video
finalist
gold honor
Orange is the New Black ‘Twas a Night in Litchfield Holiday Video
How do you keep fans buzzing about Orange is the New Black during the holidays?
Tumblr
finalist
Orange is the New Black Contraband Phone
Tease Orange is the New Black Season 3 on Tumblr in a way that was authentic to the show as well as…
Multi-Platform Campaign
finalist
Orange is the New Black Season 3 Social Campaign
One of the biggest shows on Netflix, Orange is the New Black already had wide exposure and a rabid …
Gamification
finalist
Orange is the New Black Twitter MASH Game
Use an innovative Twitter gamification tactic to activate fans of Orange is the New Black, tap into…
Integration with Live Television, Animated GIFs, Tumblr Presence, Online Community, Twitter Presence, Entertainment
finalist
bronze honor
Orphan Black
Season 3 of Orphan Black explored themes of sisterhood, identity, science and sexuality. We focused…
Television
finalist
Os Dez Mandamentos
Os Dez Mandamentos (The Ten Commandments) was the biggest TV phenomenon in Brazil this year. It …
Entertainment
finalist
bronze honor
Oxygen's Very Real
Oxygen Media recently underwent a new brand study and redesign to ensure that it stays connected to…
Multi-Platform Campaign
finalist
Oxygen’s The Prancing Elites Project – Season 1 Marketing Campaign
The objective of The Prancing Elites Project season 1 marketing campaign was to raise awareness of …
Consumer Brand, Humor, Food & Beverage, Video
finalist
Party Hard Moms
Hefty was launching a new crack resistant party cup and wanted to target moms, giving them permissi…
Multi-Platform Campaign, Live Streaming Video
finalist
PBS’ Big Blue Live
Surrounding the 3-night event of BIG BLUE LIVE, co-produced with BBC, a live TV broadcast to view t…
Entertainment
winner
Peanutize me!
What would you look like drawn as a character from Peanuts? Wouldn't you like to find out?Peanutize…
Online Community
finalist
silver honor
Planet of Triumphs
In the past, Planet Fitness marketing has focused on talking about how we're not a gym – we're not …
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