THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series

From the 8th Annual Shorty Awards Best in Wine, Beer and Spirits

This awards honors the best use of social media in a marketing campaign by a wine, beer or spirits brand. Objectives may include the promoting the launch of a new beverage, targeting new customer audiences or working to increase brand affinity.

See previous winners and honorees here.

For non-alcoholic beverages, please see our Food & Beverage category.

Winners

Wine, Beer & Spirits
winner
Hockey Heaven
In a crowded hockey beer market, Molson needed to prove their commitment and love for the game to t…
Wine, Beer & Spirits
winner
My Tales of Whisky Yule Log
1. Drive cultural relevance to emphasize that single malt whisky is an approachable category for t…

Finalist

Wine, Beer & Spirits
finalist
Cuervo Shot Sized Content
Jose Cuervo is the world's number one tequila. But with increasing competition from more premium te…

Nominees

Wine, Beer & Spirits
#GarnachaDay Social Activation
#GarnachaDay is an annual offline event that publicizes and celebrates the Garnacha wine grape (aka…
Wine, Beer & Spirits
#LeinieFriday
Our challenge was to drive preference for Leinenkugel's flagship beer, Summer Shandy, throughout th…
Wine, Beer & Spirits
#SINCE2001: Hpnotiq Taps Nostalgia and Pays Homage to Its Boundary-Pushing Legacy
Hpnotiq, a refreshing blend of premium French vodka, exotic fruit juices and a touch of Cognac, lau…
Wine, Beer & Spirits
#SeasonofMischief: Hobgoblin Halloween Horror Shorts
How do we get 1 million consumers to engage with Hobgoblin beer during Halloween?And how do you rea…
Wine, Beer & Spirits
Grit & Grain - The Story of Bourbon County Stout
To the employees of Goose Island, Bourbon County Stout has always been more than liquid in a bottle…
Wine, Beer & Spirits
Jameson Irish Whiskey: Long Live The Shot
For an Irish Whiskey brand, St Patrick's Day is like Christmas and New Year's combined and there is…
Wine, Beer & Spirits
Miller Lite Typography
Miller Lite, and the entire American Light Lager category, has continued to wage a battle for relev…
Wine, Beer & Spirits
Sauza 2015 : Summer Refresh
Our objective was to use new media to give a classic Tequila brand a fresh new taste. It sta…
Wine, Beer & Spirits
Smirnoff Drinks Engine
We needed to fight for an increased share of flavored vodka drinkers. Understanding that brand loya…