THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Special Project

Special Project NEW!

From the 8th Annual Shorty Awards Best in Wine, Beer and Spirits

This awards honors the best use of social media in a marketing campaign by a wine, beer or spirits brand. Objectives may include the promoting the launch of a new beverage, targeting new customer audiences or working to increase brand affinity.

See previous winners and honorees here.

For non-alcoholic beverages, please see our Food & Beverage category.

Nominees

#GarnachaDay Social Activation
#GarnachaDay is an annual offline event that publicizes and celebrates the Garnacha wine grape (aka…
#LeinieFriday
Our challenge was to drive preference for Leinenkugel's flagship beer, Summer Shandy, throughout th…
#SINCE2001: Hpnotiq Taps Nostalgia and Pays Homage to Its Boundary-Pushing Legacy
Hpnotiq, a refreshing blend of premium French vodka, exotic fruit juices and a touch of Cognac, lau…
#SeasonofMischief: Hobgoblin Halloween Horror Shorts
How do we get 1 million consumers to engage with Hobgoblin beer during Halloween?And how do you rea…
finalist
Cuervo Shot Sized Content
Jose Cuervo is the world's number one tequila. But with increasing competition from more premium te…
Grit & Grain - The Story of Bourbon County Stout
To the employees of Goose Island, Bourbon County Stout has always been more than liquid in a bottle…
winner
Hockey Heaven
In a crowded hockey beer market, Molson needed to prove their commitment and love for the game to t…
Jameson Irish Whiskey: Long Live The Shot
For an Irish Whiskey brand, St Patrick's Day is like Christmas and New Year's combined and there is…
Miller Lite Typography
Miller Lite, and the entire American Light Lager category, has continued to wage a battle for relev…
winner
My Tales of Whisky Yule Log
1. Drive cultural relevance to emphasize that single malt whisky is an approachable category for t…
Sauza 2015 : Summer Refresh
Our objective was to use new media to give a classic Tequila brand a fresh new taste. It sta…
Smirnoff Drinks Engine
We needed to fight for an increased share of flavored vodka drinkers. Understanding that brand loya…