THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Awareness Campaign Corporate Social Responsibility Campaign Diverse-Owned Businesses Campaign Fundraising Campaign Global Campaign Integrated Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign On a Shoestring Campaign Pro Bono Campaign Social Movement Campaign

Content & Design

Audio & Music Brand Voice NEW! Branded Content Branded Series Documentary Short Email & Newsletter NEW! Feature Film Gamification NEW! Images Interactive Content Long Form Video Medium Length Video NEW! Micro-site or Blog Podcast Research Reports Short Form Video Video Series

Cause

Animal Rights & Welfare Arts & Culture Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Emergency Relief Environment & Sustainability Fight Poverty Gender Equality Human Rights Immigration & Refugees Learning & Development LGBTQ+ Mental Health Multi-Cause Initiative Other Causes NEW! Public Health Public Safety Racial Equality Responsible Consumption & Production Responsible Technology NEW! Social Justice Youth & Family

Industry

Automotive Business to Business Consumer Brands Education Entertainment Fashion & Beauty Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness News & Media Non-Profit Other Industry NEW! Retail & E-Commerce Sports Technology

Partnerships

Brand Partnership NEW! Corporate-Community Influencer, Creator & Celebrity Nonprofit Partnership Other Partnerships NEW!

Platforms & Technology

Extended Reality Gaming Generative AI Instagram LinkedIn Other Platforms TikTok YouTube

Special Project

Special Project

Strategy & Engagement

Call to Action Community Engagement Contest or Challenges Data & Insights Earned Media Event & Experiential Guerrilla Marketing Integration with Traditional Media NEW! Paid Media PSA Single Post Storytelling Use of Viral Content NEW! User Generated Content

From the 8th Annual Shorty Awards Best in Wine, Beer and Spirits

This awards honors the best use of social media in a marketing campaign by a wine, beer or spirits brand. Objectives may include the promoting the launch of a new beverage, targeting new customer audiences or working to increase brand affinity.

See previous winners and honorees here.

For non-alcoholic beverages, please see our Food & Beverage category.

Winners

Wine, Beer & Spirits
winner
Hockey Heaven
In a crowded hockey beer market, Molson needed to prove their commitment and love for the game to t…
Wine, Beer & Spirits
winner
My Tales of Whisky Yule Log
1. Drive cultural relevance to emphasize that single malt whisky is an approachable category for t…

Finalist

Wine, Beer & Spirits
finalist
Cuervo Shot Sized Content
Jose Cuervo is the world's number one tequila. But with increasing competition from more premium te…

Nominees

Wine, Beer & Spirits
#GarnachaDay Social Activation
#GarnachaDay is an annual offline event that publicizes and celebrates the Garnacha wine grape (aka…
Wine, Beer & Spirits
#LeinieFriday
Our challenge was to drive preference for Leinenkugel's flagship beer, Summer Shandy, throughout th…
Wine, Beer & Spirits
#SINCE2001: Hpnotiq Taps Nostalgia and Pays Homage to Its Boundary-Pushing Legacy
Hpnotiq, a refreshing blend of premium French vodka, exotic fruit juices and a touch of Cognac, lau…
Wine, Beer & Spirits
#SeasonofMischief: Hobgoblin Halloween Horror Shorts
How do we get 1 million consumers to engage with Hobgoblin beer during Halloween?And how do you rea…
Wine, Beer & Spirits
Grit & Grain - The Story of Bourbon County Stout
To the employees of Goose Island, Bourbon County Stout has always been more than liquid in a bottle…
Wine, Beer & Spirits
Jameson Irish Whiskey: Long Live The Shot
For an Irish Whiskey brand, St Patrick's Day is like Christmas and New Year's combined and there is…
Wine, Beer & Spirits
Miller Lite Typography
Miller Lite, and the entire American Light Lager category, has continued to wage a battle for relev…
Wine, Beer & Spirits
Sauza 2015 : Summer Refresh
Our objective was to use new media to give a classic Tequila brand a fresh new taste. It sta…
Wine, Beer & Spirits
Smirnoff Drinks Engine
We needed to fight for an increased share of flavored vodka drinkers. Understanding that brand loya…