13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications.

From the 8th Annual Shorty Awards Best in Wine, Beer and Spirits

This awards honors the best use of social media in a marketing campaign by a wine, beer or spirits brand. Objectives may include the promoting the launch of a new beverage, targeting new customer audiences or working to increase brand affinity.

See previous winners and honorees here.

For non-alcoholic beverages, please see our Food & Beverage category.


#GarnachaDay Social Activation
#GarnachaDay is an annual offline event that publicizes and celebrates the Garnacha wine grape (aka Grenache) that is popular in many blends, but less known on its own. Our challenge was to create excitement and grab attention on social media, with both the general public and wine influencers. Our primary goal was to get #GarnachaDay trending on Twitter on…
Our challenge was to drive preference for Leinenkugel's flagship beer, Summer Shandy, throughout the summer (the key buying period) by building awareness of Leinenkugel's amongst macro-craft drinkers and driving engagement and referral amongst Leinenkugel's existing fans. All on a small budget.
#SINCE2001: Hpnotiq Taps Nostalgia and Pays Homage to Its Boundary-Pushing Legacy
Hpnotiq, a refreshing blend of premium French vodka, exotic fruit juices and a touch of Cognac, launched in 2001 and quickly gained popularity thanks to its electric blue hue. In its heyday, Hpnotiq was featured prominently in numerous hip-hop songs and music videos, and at high-profile parties and events- cementing its place as a mainstay in culture.Since …
#SeasonofMischief: Hobgoblin Halloween Horror Shorts
How do we get 1 million consumers to engage with Hobgoblin beer during Halloween?And how do you reach younger consumers? This is much more challenging when you consider that most of the brand's engagement via social channels is with 45+ males.We utilised paid media extensively over the last 2 years, bringing a huge number of new fans to Hobgoblin's owned so…
Grit & Grain - The Story of Bourbon County Stout
To the employees of Goose Island, Bourbon County Stout has always been more than liquid in a bottle. We've always known that, but to what extent we had no idea. A lot has changed at Goose Island since the first batch of Bourbon County Stout was brewed and barreled in 1992. As time marched on, the folklore surrounding Bourbon County Stout became as rich and …
Jameson Irish Whiskey: Long Live The Shot
For an Irish Whiskey brand, St Patrick's Day is like Christmas and New Year's combined and there is no more authentic way to celebrate the biggest of Irish Holidays than with a shot of Jameson Irish Whiskey.We set out to make Jameson the most requested shot in neighborhood bars across the country through Long Live The Shot, a campaign celebrating togetherne…
Miller Lite Typography
Miller Lite, and the entire American Light Lager category, has continued to wage a battle for relevance with Millennial consumers as they lost ground to craft beers and cocktails. In this battle, Miller Lite has had the added challenge of reversing young drinker perception that the brand is "for old people", or even worse a "frat boy" beer. Aiming to seed t…
Sauza 2015 : Summer Refresh
Our objective was to use new media to give a classic Tequila brand a fresh new taste. It started in summer 2015. It was a simpler time really. For America, but also for tequila. You see, back then, you knew your tequila brand. You knew how it looked. How it acted. And most importantly, you knew what you were supposed to do with it. It was out thi…
Smirnoff Drinks Engine
We needed to fight for an increased share of flavored vodka drinkers. Understanding that brand loyalty amongst this group is low (the category is impulse driven and often the best price wins), we needed to influence decision before the store and above all, remain top-of-mind week in, week out, to deliver the sales we needed.Overall, the flavored vodka is a …

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

winners will be announced in may. follow us to be notified!