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THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Awareness Campaign Corporate Social Responsibility Campaign Diverse-Owned Businesses Campaign Fundraising Campaign Global Campaign Integrated Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign On a Shoestring Campaign Pro Bono Campaign Social Movement Campaign

Content & Design

Audio & Music Brand Voice NEW! Branded Content Branded Series Documentary Short Email & Newsletter NEW! Feature Film Gamification NEW! Images Interactive Content Long Form Video Medium Length Video NEW! Micro-site or Blog Podcast Research Reports Short Form Video Video Series

Cause

Animal Rights & Welfare Arts & Culture Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Emergency Relief Environment & Sustainability Fight Poverty Gender Equality Human Rights Immigration & Refugees Learning & Development LGBTQ+ Mental Health Multi-Cause Initiative Other Causes NEW! Public Health Public Safety Racial Equality Responsible Consumption & Production Responsible Technology NEW! Social Justice Youth & Family

Industry

Automotive Business to Business Consumer Brands Education Entertainment Fashion & Beauty Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness News & Media Non-Profit Other Industry NEW! Retail & E-Commerce Sports Technology

Partnerships

Brand Partnership NEW! Corporate-Community Influencer, Creator & Celebrity Nonprofit Partnership Other Partnerships NEW!

Platforms & Technology

Extended Reality Gaming Generative AI Instagram LinkedIn Other Platforms TikTok YouTube

Special Project

Special Project

Strategy & Engagement

Call to Action Community Engagement Contest or Challenges Data & Insights Earned Media Event & Experiential Guerrilla Marketing Integration with Traditional Media NEW! Paid Media PSA Single Post Storytelling Use of Viral Content NEW! User Generated Content

Shorty Awards Entries

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Your search returned 377 entries

Facebook
finalist
bronze honor
IKEA Germany Facebook Page
In early 2015 the rate of interaction with Facebook posts from IKEA Deutschland was persistently si…
Integrated Campaign, Twitter, Media Buying Strategy
finalist
bronze honor
Impractical Jokers Live Punishment Special
Summary: A Social-led campaign that changed four seasons of viewer habits and made time-shifters wa…
Contest or Promotion, Financial Services
finalist
Intuit QuickBooks Small Business Big Game
In 2013, Intuit QuickBooks designed a program to empower small businesses and fuel their success wh…
Physical & Digital
finalist
Is Space Beast?
The brand's audience, teen boys age 13-18, are still discovering who they are and on the hunt for n…
Online Community, Television
finalist
bronze honor
Jane the Virgin x Wattpad
To support the second season launch of The CW's critically acclaimed, award winning series, Jane T…
Influencer & Celebrity Campaign, Contest or Promotion, Consumer Brand, Vine
finalist
JBL #CordFail Effect (Back and Bigger Than Ever)
Originally launched in 2014, this second iteration of the #CordFail campaign was designed to make a…
Instagram, Home & Decor
finalist
JCPenney's A+ Instagram Guide for Back-to-School
JCPenney wanted to authentically engage college-bound students on social media during the back-to-s…
Contest or Promotion, Social Good Campaign, Hashtag
finalist
JetBlue's Soar With Reading
Launched in 2011, JetBlue's Soar with Reading (SWR) program is designed to encourage kids' imaginat…
Education
winner
John Jay College Insta-Challenge
For the 1,500 incoming students to John Jay College of Criminal Justice, summer is a time to hang o…
Emojis, Real Time Response
finalist
silver honor
bronze honor
Jordan Brand, Emoji Battle
To be the most culturally relevant brand on social, including knowing when to enter conversations.
Animated GIFs
finalist
Kitty Litter Angel
To engage meowbox's followers, gain some new ones, and wish the entire online cat community a happ…
Humor
finalist
Ladbrokes Barkingham Palace Gold Cup
With the birth of the second Royal Baby in April 2015 worth £100 million to the betting industry an…
YouTube Presence
winner
Last Week Tonight
Last Week Tonight has successfully made its mark in the crowded late night landscape by reporting o…
Humor
finalist
Last Week Tonight
Two years ago, Last Week Tonight with John Oliver, premiered amidst a television landscape dense wi…
Tumblr Presence
finalist
Launch of Splatoon U.S. on Tumblr
The launch of Splatoon in May 2015 brought a new IP for Nintendo to the consumer market and was one…
Games
winner
LEGO Dimensions: The Ultimate Social Media Collaboration
Encompassing the most epic collection of pop culture worlds, including The Lord of the Rings, DC Co…
Facebook, Social Good Campaign, Family & Parenting
finalist
bronze honor
LEGO Kronkiwongi
Every child embarks on life with curiosity, limitless creative potential and a desire to express th…
Travel & Tourism
finalist
Let Hawaii Happen - A Surprise Wedding
To appeal to the wedding market, Hawaii Visitors and Convention Bureau tasked its advertising agenc…
Photography and Graphics, Technology
finalist
LG Mobile USA - V10 Launch
Launch the new flagship model, the V10, while achieving a 2% increase in awareness compared to the …
Facebook Presence, Entertainment
finalist
Lily & The Snowman
Great brands are anchored in a higher purpose. For Cineplex – the largest theatre chain and one of …
Emerging Platform
finalist
LinkedIn Proves Importance of Destination Marketing for Philadelphia
Some people don't think of a destination marketing organization (DMO) as a significant contributor …
Retail & E-Commerce
winner
Live The Fresh Blade Shave
The mega razor corporation says that their blades are such high quality that you can use them for a…
Instagram Presence
finalist
Lokai
As a fledgling startup, Lokai's focus in 2015 was on increasing brand awareness and spreading the L…
Sports
finalist
Los Angeles Kings Fan Appreciation Night on Snapchat
PopShorts partnered with the NHL's Los Angeles Kings on a groundbreaking Snapchat activation in con…
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