THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series

From the 8th Annual Shorty Awards Best in Travel and Tourism

Tourism boards and services as well as Travel and Transportation brands and publications will be eligible for this award. Objectives include gaining consumer trust, improving loyalty through promotions and deals and excelling in customer service.

Click here and here to see the previous winner and honorees.

Winner

Travel & Tourism
winner
BLAH Airlines
In 2014, too many people were flying on autopilot — stuck traveling on boring legacy carriers and …

Finalists

Travel & Tourism
finalist
Airlines for America: #WhyWeFly
Many important moments are made possible by air travel. Every day, U.S. airlines get you from 'ther…
Travel & Tourism
finalist
Emirates Be There Campaign
•Educating audiences about the breadth of destinations in the Emirates Network•To inspire Globalist…
Travel & Tourism
finalist
Let Hawaii Happen - A Surprise Wedding
To appeal to the wedding market, Hawaii Visitors and Convention Bureau tasked its advertising agenc…
Travel & Tourism
finalist
Transavia - Ticket to the Eclipse
On Friday 20 March 2015, Mother Nature gave Europe one of its most amazing marvels to date: a total…
Travel & Tourism
finalist
WestJet Christmas Miracle: 12,000 mini miracles
To stand out during holiday season, WestJet brought a memorable and heartwarming experience to both…

Nominees

Travel & Tourism
#12DaysofLUV Social Contest Campaign
Increase Fan Participation & Raise Awareness of the Southwest Gift CardThe main objectives of the #…
Travel & Tourism
#LoveSabah
The clients briefed Good Relations to revive sales on from London Heathrow to Sabah, Borneo in the …
Travel & Tourism
#MYCHINAEXPERIENCE
The "China Experience" product was a tour package developed by Cathay Pacific and an external tour …
Travel & Tourism
#TimeFlies - Celebrating 20 Years of generation easyJet
easyJet turned 20 in 2015. The birthday marked a milestone for Europeans, as the airline has always…
Travel & Tourism
@Refinery29 Social Partnership
The overarching objective behind this campaign was to create awareness in a key target market for t…
Travel & Tourism
Atlantis Fifth Harmony Social Campaign
Atlantis, Paradise Island - the most popular resort destination in The Bahamas - features the world…
Travel & Tourism
Belize Joins Tinder
Belize is a small Central American country that markets itself to "Inspired Explorers," travelers w…
Travel & Tourism
Come Seek Live
There are long-standing negative perceptions of cruising among a new generation who hasn't cruised …
Travel & Tourism
Delta Gift Guide
-Drive awareness of the Delta Gift Card as an alternative to traditional gifts and more mainstream …
Travel & Tourism
Dutch low-cost carrier Transavia is the first airline to use WhatsApp messaging for customer care
In early 2015, we added WhatsApp as a Transavia care channel. This made Transavia the first airline…
Travel & Tourism
FamilyShare Network
How do you get 30 million unique individuals to see a post? And more than 2.5 million to engage wit…
Travel & Tourism
French Kiss
Marriott Content Studio was founded to create compelling storytelling content across all platforms…
Travel & Tourism
Google “Seat View” Bringing the Virgin America Experience to Life
Virgin America, the only airline based in Silicon Valley and the only U.S. carrier to offer a consi…
Travel & Tourism
Hedonism II #RatherBeNaked Instagram Contest
Diamond Public Relations conceptualized an Instagram contest on behalf of hotel client, Hedonism II…
Travel & Tourism
I LOVE NY, Fall Foliage Campaign
New York State has an almost endless array of attractions, experiences and unique offerings, which …
Travel & Tourism
Pope's Halo Effect for Visit Philly Social Media
From September 22-25, 2015, the World Meeting of Families Conference – the world's largest gatherin…
Travel & Tourism
Pure Michigan Live: Virtual Tours of Mackinac Island and the Detroit Zoo
Michigan offers picturesque destinations and locations for residents and visitors to explore yearlo…
Travel & Tourism
Qantas Best in Travel
At Qantas, we want our social media channels to reflect who we are—a beloved brand of the Australia…
Travel & Tourism
The Rose Parade Social Media Campaign - The Los Angeles Tourism and Convention Board
The Rose Parade is one of the most well-known parades in the entire world. How do we take this icon…
Travel & Tourism
Travel Alberta: Lake Louise Turquoise Blue
When asked about Alberta, many non-Albertans will comment on the impressive beauty of the province,…
Travel & Tourism
Viator: Travel with an Insider
The team at Viator has one goal in mind, and that's helping every traveller, travel like an insider…